{"id":75943,"date":"2022-09-25T14:56:14","date_gmt":"2022-09-25T12:56:14","guid":{"rendered":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-business-de-la-publicite-televisee\/"},"modified":"2022-09-25T17:48:23","modified_gmt":"2022-09-25T15:48:23","slug":"comment-netflix-et-disney-vont-changer-le-business-de-la-publicite-televisee","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-business-de-la-publicite-televisee\/","title":{"rendered":"Comment Netflix et Disney vont changer le business de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e"},"content":{"rendered":"

\ud83d\ude0d 2022-09-25 14:56:14 – Paris\/France. <\/strong>
\n<\/p>\n

Premi\u00e8re modification : 25\/09\/2022 – 14:56 Derni\u00e8re modification : 25\/09\/2022 – 14:54<\/p>\n

New York (AFP) – Bient\u00f4t, il y aura de la publicit\u00e9 dans \u00ab\u00a0Stranger Things\u00a0\u00bb ou \u00ab\u00a0Star Wars\u00a0\u00bb. C’est, du moins, le nouveau pari de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. <\/p>\n

Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, d\u00e9sormais pr\u00e9vu le 1er novembre, ont indiqu\u00e9 plusieurs m\u00e9dias am\u00e9ricains, pour anticiper Disney+, qui en th\u00e9orie le ferait le 8 d\u00e9cembre.<\/p>\n

\u00ab\u00a0Ces lancements vont cr\u00e9er le plus grand espace publicitaire premium depuis plus d’une g\u00e9n\u00e9ration\u00a0\u00bb, d\u00e9clare Dallas Lawrence de Samba TV. \u00ab\u00a0Ce sera un moment important pour les annonceurs.\u00a0\u00bb<\/p>\n

\u00ab\u00a0Il n’y a pas si longtemps, on disait que l’abonnement allait tuer la publicit\u00e9\u00a0\u00bb, se souvient Kevin Krim, PDG du cabinet EDO. \u00ab\u00a0Aujourd’hui, nous voyons clairement que ce n’est pas vrai.\u00a0\u00bb<\/p>\n

Et le gain est consid\u00e9rable. Ross Benes de la soci\u00e9t\u00e9 Insider Intelligence estime que les revenus publicitaires en Streaming<\/a> pourraient atteindre 30 milliards de dollars en deux ans aux \u00c9tats-Unis seulement, et probablement au moins le double dans le monde.<\/p>\n

Le march\u00e9 est pour l’instant coopt\u00e9 par YouTube, qui a re\u00e7u 28,8 milliards de dollars de publicit\u00e9 en 2021.<\/p>\n

Des concurrents plus ou moins proches de Netflix et Disney, comme Peacock (NBCUniversal), Paramount+, HBO Max ou Discovery+ ont d\u00e9j\u00e0 lanc\u00e9 des versions avec publicit\u00e9.<\/p>\n

Mais aucune de ces plateformes ne concurrence les deux mastodontes qui cumulent 220 millions d’abonn\u00e9s dans le cas de Netflix et 125 millions dans le cas de Disney+ et qui esp\u00e8rent attirer de nouveaux utilisateurs en baissant les prix.<\/p>\n

Selon un document interne cit\u00e9 par The Wall Street Journal, Netflix esp\u00e8re atteindre les 40 millions d’utilisateurs d’ici le troisi\u00e8me trimestre 2023 avec sa formule low-cost.<\/p>\n

Casser les formats traditionnels<\/h2>\n

\u00ab\u00a0Beaucoup de personnes qui regardaient la t\u00e9l\u00e9vision et qui pouvaient \u00eatre atteintes par des publicit\u00e9s ne sont plus\u00a0\u00bb accessibles aux marques, car elles ne sont plus des t\u00e9l\u00e9spectateurs traditionnels du r\u00e9seau, explique Colin Dixon, r\u00e9dacteur en chef du site de Streaming<\/a> sp\u00e9cialis\u00e9 ScreenMedia.<\/p>\n

Le Streaming<\/a> \u00ab\u00a0permet aux annonceurs de toucher des personnes qui \u00e9taient hors de leur port\u00e9e depuis un certain temps, \u00e0 un moment o\u00f9 ils sont le plus concentr\u00e9s\u00a0\u00bb, pr\u00e9cise-t-il, car l’utilisateur choisit son programme et son heure, contrairement \u00e0 ce qui se passait dans la t\u00e9l\u00e9vision traditionnelle.<\/p>\n

Cette ouverture pourrait fragiliser la t\u00e9l\u00e9vision historique \u00ab\u00a0qui n’a pas pleinement d\u00e9ploy\u00e9 une strat\u00e9gie orient\u00e9e vers le Streaming<\/a>\u00ab\u00a0, pr\u00e9vient Lawrence, \u00e9voquant principalement les petites et moyennes cha\u00eenes, puisque les quatre grandes cha\u00eenes aux Etats-Unis ont d\u00e9velopp\u00e9 une certaine pr\u00e9sence en ligne.<\/p>\n

Mais m\u00eame ceux-ci – ABC (appartenant \u00e0 Disney), CBS, NBC et Fox – vont souffrir, car ils \u00e9taient jusqu’\u00e0 pr\u00e9sent les seuls \u00e0 pouvoir offrir des audiences massives aux annonceurs. \u00ab\u00a0Une fois que Netflix et Disney auront ouvert les portes de Stranger Things, Star Wars ou Marvel, nous assisterons \u00e0 une ru\u00e9e\u00a0\u00bb, estime l’analyste.<\/p>\n

De plus, \u00ab\u00a0les donn\u00e9es que vous collectez \u00e0 partir de la publicit\u00e9 en Streaming<\/a> sont beaucoup plus profondes et plus riches que ce qui est disponible aujourd’hui \u00e0 la t\u00e9l\u00e9vision\u00a0\u00bb, note-t-il.<\/p>\n

Pour tous les contenus non live, \u00ab\u00a0les publicit\u00e9s sont diffus\u00e9es de mani\u00e8re personnalis\u00e9e, ce qui permet un meilleur ciblage\u00a0\u00bb, ajoute Krim.<\/p>\n

Netflix et Disney+ ouvrent un nouveau chapitre dans lequel ils peuvent rompre avec les formats traditionnels, jouer avec les dur\u00e9es, le lieu ou encore attirer des partenaires pour cr\u00e9er de nouveaux programmes.<\/p>\n

Sans oublier que les plateformes offrent un acc\u00e8s \u00e0 des dizaines de pays en m\u00eame temps.<\/p>\n

\u00ab\u00a0Si vous \u00eates une multinationale, vous allez pouvoir avoir un point de contact unique et acheter des espaces publicitaires partout dans le monde\u00a0\u00bb, d\u00e9clare Dixon. \u00ab\u00a0C’est une offre assez puissante.\u00a0\u00bb<\/p>\n

Quant \u00e0 la capacit\u00e9 de Disney et Netflix \u00e0 prendre des parts de march\u00e9 \u00e0 Facebook, Google ou Amazon, Benes souligne que c’est quelque chose que le Streaming<\/a> n’a pas r\u00e9alis\u00e9 jusqu’\u00e0 pr\u00e9sent.<\/p>\n

\u00a9 2022 AFP<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-25 14:56:14 – Paris\/France. Premi\u00e8re modification : 25\/09\/2022 – 14:56 Derni\u00e8re modification : 25\/09\/2022 – 14:54 New York (AFP) – Bient\u00f4t, il y aura de la publicit\u00e9 dans \u00ab\u00a0Stranger Things\u00a0\u00bb ou \u00ab\u00a0Star Wars\u00a0\u00bb. C’est, du moins, le nouveau pari de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps […]<\/p>\n","protected":false},"author":7,"featured_media":75944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-75943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nComment Netflix et Disney vont changer le business de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-25 14:56:14 - Paris\/France. 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Le logo Disney+ afp_tickers Ce contenu a \u00e9t\u00e9 publi\u00e9 le 25 septembre 2022 - 12:54 25 septembre 2022 - 12:54 (AFP) Bient\u00f4t, il y aura de la publicit\u00e9 dans \"Stranger Things\" ou \"Star Wars\". C'est, du moins, le nouveau pari de Netflix et Disney+ de\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e - SWI swissinfo.ch en fran\u00e7ais\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":75996,"url":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite-televisee-2\/","url_meta":{"origin":75943,"position":1},"title":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-25 22:13:00 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est du moins le nouveau pari de Netflix Oui Disney+ se renforcer au d\u00e9triment des fili\u00e8res traditionnelles.Apr\u00e8s avoir longtemps refus\u00e9 de La publicit\u00e9Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, d\u00e9sormais\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e - El Economista\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664146101_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664146101_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664146101_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664146101_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664146101_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":76648,"url":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite\/","url_meta":{"origin":75943,"position":2},"title":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9","author":"Pierre A.","date":"28 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-28 23:46:41 - Paris\/France. Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formuled\u00e9sormais pr\u00e9vu pour le 1er novembre, ont indiqu\u00e9 plusieurs m\u00e9dias am\u00e9ricains, pour anticiper Disney+, qui le ferait en th\u00e9orie le 8 d\u00e9cembre.Ces lancements cr\u00e9eront le plus grand espace publicitaire premium depuis plus\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"EL CEO","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664412922_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664412922_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664412922_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664412922_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/1664412922_Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3446,"url":"https:\/\/reviews.tn\/news\/netflix-vont\/","url_meta":{"origin":75943,"position":3},"title":"Netflix : vont","author":"Pierre A.","date":"14 mars 2022","format":false,"excerpt":"\ud83c\udf7f 2022-03-14 18:55:26 - Paris\/France. Lima, le 14 mars 2022Mis \u00e0 jour le 14\/03\/2022 12:55Ce n'est un secret pour personne qu'au sein des services de diffusion le plus populaire et le plus r\u00e9ussi Netflix a une place privil\u00e9gi\u00e9e. Cependant, la pand\u00e9mie COVID-19[feminine et le grand nombre de plates-formes qui ont\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Netflix : vont-ils introduire de la publicit\u00e9 dans le service ? C'est ce que l'on sait - El Comercio Peru\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-vont.jpg?fit=980%2C528&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-vont.jpg?fit=980%2C528&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-vont.jpg?fit=980%2C528&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-vont.jpg?fit=980%2C528&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":68415,"url":"https:\/\/reviews.tn\/news\/ce-sera-le-nouvel-abonnement-netflix-avec-des-publicites\/","url_meta":{"origin":75943,"position":4},"title":"Ce sera le nouvel abonnement Netflix avec des publicit\u00e9s","author":"Pierre A.","date":"5 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-05 13:15:14 - Paris\/France. ABC Mis \u00e0 jour: 09\/05\/2022 13:15h Actualit\u00e9s li\u00e9esLa plateforme de contenu en Streaming Netflix a annonc\u00e9 il y a quelques mois qu'il lancerait un nouveau plan d'abonnement avec publicit\u00e9 dont le co\u00fbt serait plus abordable. Cependant, le nouveau service arrivera sur le march\u00e9 plus rapidement\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Ce sera le nouvel abonnement Netflix avec des publicit\u00e9s\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Ce-sera-le-nouvel-abonnement-Netflix-avec-des-publicites.jpg?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Ce-sera-le-nouvel-abonnement-Netflix-avec-des-publicites.jpg?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Ce-sera-le-nouvel-abonnement-Netflix-avec-des-publicites.jpg?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Ce-sera-le-nouvel-abonnement-Netflix-avec-des-publicites.jpg?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":75948,"url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","url_meta":{"origin":75943,"position":5},"title":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel engagement de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, pr\u00e9vu\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=75943"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75943\/revisions"}],"predecessor-version":[{"id":75945,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75943\/revisions\/75945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/75944"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=75943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=75943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=75943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}