{"id":74791,"date":"2022-09-21T10:54:01","date_gmt":"2022-09-21T08:54:01","guid":{"rendered":"https:\/\/reviews.tn\/news\/mc-saatchi-performance-propose-un-guide-definitif-sur-la-television-en-streaming-programmatique-pour-le-marketing-de-performance-lbbonline\/"},"modified":"2022-09-21T12:18:10","modified_gmt":"2022-09-21T10:18:10","slug":"mc-saatchi-performance-propose-un-guide-definitif-sur-la-television-en-streaming-programmatique-pour-le-marketing-de-performance-lbbonline","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/mc-saatchi-performance-propose-un-guide-definitif-sur-la-television-en-streaming-programmatique-pour-le-marketing-de-performance-lbbonline\/","title":{"rendered":"M&#038;C Saatchi Performance propose un guide d\u00e9finitif sur la t\u00e9l\u00e9vision en streaming programmatique pour le marketing de performance |  LBBonline"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-09-21 10:54:01 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Aujourd&rsquo;hui, la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est plus accessible que jamais.  Pour la premi\u00e8re fois dans l&rsquo;histoire, les sp\u00e9cialistes du marketing de performance peuvent concourir pour les spots aux heures de grande \u00e9coute &#8211; gr\u00e2ce \u00e0 l&rsquo;\u00e9volution de la t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.<\/p>\n<p>La t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> permet aux sp\u00e9cialistes du marketing de combiner des cr\u00e9ations accrocheuses avec des capacit\u00e9s de suivi et d&rsquo;optimisation de premier ordre, auparavant limit\u00e9es au marketing Web et mobile.  Pendant ce temps, les \u00e9changes programmatiques uniformisent les r\u00e8gles du jeu des ench\u00e8res et offrent un ciblage plus transparent.  Il n&rsquo;est pas \u00e9tonnant que la t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> attire de plus en plus les marques scale-up et challenger qui peuvent d\u00e9sormais investir dans la t\u00e9l\u00e9vision \u00e0 moindre co\u00fbt.<\/p>\n<p>Les sp\u00e9cialistes du marketing modernes qui h\u00e9sitent \u00e0 tester la t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> ou qui ne savent pas par o\u00f9 commencer peuvent utiliser ce guide pour mieux comprendre le march\u00e9 de la t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> programmatique, l&rsquo;\u00e9chelle disponible et les meilleures pratiques qui offrent des opportunit\u00e9s significatives \u00e0 travers un \u00e9ventail d&rsquo;objectifs marketing.<\/p>\n<p>Ce guide aide \u00e0 d\u00e9mystifier le paysage de la t\u00e9l\u00e9vision en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> et fournit des \u00e9tapes pratiques pour la configuration et la strat\u00e9gie de campagne, avec un aper\u00e7u des fonctionnalit\u00e9s et des solutions \u00e0 l&rsquo;horizon.<\/p>\n<p>Avec les contributions de Samsung Ads, Roku, AppsFlyer et tvScientific, ce guide est un manuel complet pour l&rsquo;\u00e8re de la t\u00e9l\u00e9vision connect\u00e9e. <\/p>\n<p>Consultez le rapport complet ici. <\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-09-21 10:54:01 &#8211; Paris\/France. Aujourd&rsquo;hui, la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est plus accessible que jamais. Pour la premi\u00e8re fois dans l&rsquo;histoire, les sp\u00e9cialistes du marketing de performance peuvent concourir pour les spots aux heures de grande \u00e9coute &#8211; gr\u00e2ce \u00e0 l&rsquo;\u00e9volution de la t\u00e9l\u00e9vision en Streaming. La t\u00e9l\u00e9vision en Streaming permet aux sp\u00e9cialistes du marketing de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":74792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[14942,3341,14940,14941,461,123,125,126],"class_list":["post-74791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-indefini","tag-londres","tag-mc-saatchi-performance-propose-un-guide-definitif-sur-la-television-en-streaming-programmatique-pour-le-marketing-de-performance","tag-performances-mc-saatchi","tag-royaume-uni","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M&amp;C Saatchi Performance propose un guide d\u00e9finitif sur la t\u00e9l\u00e9vision en streaming programmatique pour le marketing de performance | LBBonline - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-09-21 10:54:01 - Paris\/France. Aujourd&#039;hui, la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est plus accessible que jamais. Pour la premi\u00e8re fois dans l&#039;histoire, les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/mc-saatchi-performance-propose-un-guide-definitif-sur-la-television-en-streaming-programmatique-pour-le-marketing-de-performance-lbbonline\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;C Saatchi Performance propose un guide d\u00e9finitif sur la t\u00e9l\u00e9vision en streaming programmatique pour le marketing de performance | LBBonline - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf7f 2022-09-21 10:54:01 - Paris\/France. Aujourd&#039;hui, la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est plus accessible que jamais. 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