{"id":74746,"date":"2022-09-21T03:58:55","date_gmt":"2022-09-21T01:58:55","guid":{"rendered":"https:\/\/reviews.tn\/news\/etude-netflix-conserve-une-forte-avance-dabonnes-en-australie-mais-laccent-est-mis-sur-la-rentabilite\/"},"modified":"2022-09-21T05:32:08","modified_gmt":"2022-09-21T03:32:08","slug":"etude-netflix-conserve-une-forte-avance-dabonnes-en-australie-mais-laccent-est-mis-sur-la-rentabilite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/etude-netflix-conserve-une-forte-avance-dabonnes-en-australie-mais-laccent-est-mis-sur-la-rentabilite\/","title":{"rendered":"\u00c9tude\u00a0: Netflix conserve une forte avance d’abonn\u00e9s en Australie, mais l’accent est mis sur la rentabilit\u00e9"},"content":{"rendered":"

\ud83c\udf7f 2022-09-21 03:58:55 – Paris\/France. <\/strong>
\n<\/p>\n

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\tNetflix<\/a> a conserv\u00e9 une importante avance d’abonn\u00e9s sur ses rivaux Disney + et Amazon Prime Video en Australie, le march\u00e9 de la vid\u00e9o en ligne le plus mature d’Asie-Pacifique. De plus en plus, cependant, toutes les plates-formes vers le bas pivotent vers la nouvelle mesure sup\u00e9rieure de rentabilit\u00e9 plut\u00f4t que la simple croissance des abonn\u00e9s. <\/p>\n

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\tUn nouveau rapport du cabinet de conseil r\u00e9gional Media Partners Asia a r\u00e9v\u00e9l\u00e9 que l’Australie comptait 22,1 millions d’abonn\u00e9s vid\u00e9o premium \u00e0 la fin du mois d’ao\u00fbt, contre 19,4 millions \u00e0 la m\u00eame p\u00e9riode en 2021. Netflix<\/a> a r\u00e9clam\u00e9 30% du g\u00e2teau, selon MPA, avec Disney + et Prime Video prenant chacun une part de 17%. Les op\u00e9rateurs locaux Foxtell OTT bundle (qui comprend Kayo, Binge et Foxtel Now) et Stan tra\u00eenaient avec respectivement 12% et 11% des parts. <\/p>\n

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\t\u00ab \u00c0 mesure que le march\u00e9 australien de la SVOD arrive \u00e0 maturit\u00e9, les plateformes se concentrent de plus en plus sur la mon\u00e9tisation. Netflix<\/a>, Binge, Kayo et Stan ont tous augment\u00e9 leurs prix au cours de l’ann\u00e9e \u00e9coul\u00e9e et des niveaux \u00e0 moindre co\u00fbt et financ\u00e9s par la publicit\u00e9 sont attendus de Netflix<\/a>, Disney + et potentiellement Amazon alors que les plates-formes cherchent \u00e0 d\u00e9bloquer de nouvelles sources de revenus \u00bb, a d\u00e9clar\u00e9 Vivek Couto, directeur ex\u00e9cutif de MPA. .<\/p>\n

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\tLa concurrence a \u00e9galement commenc\u00e9 \u00e0 frapper les op\u00e9rateurs de Streaming<\/a> locaux australiens. La part de march\u00e9 de Stan, d\u00e9sormais enti\u00e8rement contr\u00f4l\u00e9e par l’Australien Nine Entertainment, a vu sa part de minutes de Streaming<\/a> passer de 18% en 2021 \u00e0 8% en ao\u00fbt de cette ann\u00e9e, alors que la concurrence pour les s\u00e9ries t\u00e9l\u00e9vis\u00e9es am\u00e9ricaines en premi\u00e8re fen\u00eatre s’intensifiait au milieu de Disney et Paramount holding sauvegarder exclusivement leur contenu. <\/p>\n

\n

\tCouto a d\u00e9clar\u00e9 que la dynamique changeante \u00ab\u00a0[place] la pression sur les plateformes de divertissement g\u00e9n\u00e9ral locales Stan et Binge pour obtenir des drames populaires, tandis que Kayo de Stan et Foxtel continue de tirer parti des sports cl\u00e9s pour g\u00e9n\u00e9rer des revenus moyens par utilisateur. <\/p>\n

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\tLes recherches de MPA ont r\u00e9v\u00e9l\u00e9 une divergence significative entre la part de march\u00e9 des abonn\u00e9s et la consommation vid\u00e9o r\u00e9elle par plate-forme. Alors que Netflix<\/a> repr\u00e9sente 30% des abonn\u00e9s en Australie, il revendique une tranche de 50% du temps de visionnage en Streaming<\/a> premium. Disney +, quant \u00e0 lui, compte 17% des abonn\u00e9s mais 16% de la consommation. Prime Video n’a que 9% du temps de visionnage, selon les lectures de MPA (probablement en raison des incitations et de la dynamique du bundle Prime e-commerce). Foxtel OTT repr\u00e9sente 12 % des abonn\u00e9s, Kayo et Binge totalisant une part combin\u00e9e de 14 % du temps de visionnage. Stan, quant \u00e0 lui, n’a enregistr\u00e9 que 8% du temps de visionnage sur sa part de 11% d’abonn\u00e9s. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-09-21 03:58:55 – Paris\/France. Netflix a conserv\u00e9 une importante avance d’abonn\u00e9s sur ses rivaux Disney + et Amazon Prime Video en Australie, le march\u00e9 de la vid\u00e9o en ligne le plus mature d’Asie-Pacifique. De plus en plus, cependant, toutes les plates-formes vers le bas pivotent vers la nouvelle mesure sup\u00e9rieure de rentabilit\u00e9 plut\u00f4t que […]<\/p>\n","protected":false},"author":9,"featured_media":74747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,171,123,125,126],"class_list":["post-74746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-netflix-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\n\u00c9tude\u00a0: Netflix conserve une forte avance d'abonn\u00e9s en Australie, mais l'accent est mis sur la rentabilit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-09-21 03:58:55 - Paris\/France. 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Les 3 meilleurs streamers en Australie, Netflix, Amazon Prime Video et Disney+, ont tous consolid\u00e9 leur emprise sur le march\u00e9 du Streaming, tandis que les autres acteurs ont d\u00fb faire face \u00e0 une part d\u00e9croissante du g\u00e2teau. 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Les 3 meilleurs streamers en Australie, Netflix, Amazon Prime Video et Disney+, ont tous consolid\u00e9 leur emprise sur le march\u00e9 du Streaming, tandis que les autres acteurs ont d\u00fb faire face \u00e0 une part d\u00e9croissante du g\u00e2teau. 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En compl\u00e9ment de ce classement, la firme rappelle que 83% des foyers haut d\u00e9bit disposent d'au moins un service OTT, et 23% adoptent neuf abonnements ou plus. 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Les acheteurs de m\u00e9dias s'attendent \u00e0 ce que Netflix devienne une force importante sur le march\u00e9 publicitaire local s'il adopte des abonnements moins chers et financ\u00e9s par la publicit\u00e9, signalant le potentiel du g\u00e9ant mondial du Streaming d'apporter des produits interactifs utilis\u00e9s en Asie sur\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"`` Tomber sur eux-m\u00eames \u00e0 propos de Netflix '': les acheteurs de m\u00e9dias conseillent une augmentation des publicit\u00e9s en streaming - Sydney Morning Herald\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Tomber-sur-eux.jpeg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Tomber-sur-eux.jpeg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Tomber-sur-eux.jpeg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Tomber-sur-eux.jpeg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Tomber-sur-eux.jpeg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":67084,"url":"https:\/\/reviews.tn\/news\/netflix-avancerait-le-lancement-de-son-plan-avec-des-annonces-ce-seraient-les-premiers-pays-a-le-recevoir\/","url_meta":{"origin":74746,"position":5},"title":"Netflix avancerait le lancement de son plan avec des annonces : Ce seraient les premiers pays \u00e0 le recevoir","author":"Pierre A.","date":"2 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-02 19:00:00 - Paris\/France. 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