{"id":74443,"date":"2022-09-20T01:51:40","date_gmt":"2022-09-19T23:51:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/amazon-dit-quil-a-eu-les-trois-plus-grandes-heures-dinscriptions-pour-prime-lors-du-premier-flux-nfl-exclusif\/"},"modified":"2022-09-20T02:20:07","modified_gmt":"2022-09-20T00:20:07","slug":"amazon-dit-quil-a-eu-les-trois-plus-grandes-heures-dinscriptions-pour-prime-lors-du-premier-flux-nfl-exclusif","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/amazon-dit-quil-a-eu-les-trois-plus-grandes-heures-dinscriptions-pour-prime-lors-du-premier-flux-nfl-exclusif\/","title":{"rendered":"Amazon dit qu’il a eu \u00ab\u00a0 les trois plus grandes heures d’inscriptions \u00a0\u00bb pour Prime lors du premier flux NFL exclusif"},"content":{"rendered":"

\ud83c\udf7f 2022-09-20 01:51:40 – Paris\/France. <\/strong>
\n<\/p>\n

(Image Amazon via Twitter)<\/p>\n

Amazon voit d\u00e9j\u00e0 quelques fruits de son investissement massif dans le Streaming<\/a> NFL en direct. <\/p>\n

La soci\u00e9t\u00e9 a signal\u00e9 les \u00ab\u00a0trois heures les plus importantes jamais enregistr\u00e9es pour les inscriptions \u00e0 US Prime\u00a0\u00bb lors du match de football du jeudi soir de la semaine derni\u00e8re, selon une note interne envoy\u00e9e par l’ex\u00e9cutif d’Amazon Jay Marine, obtenue par GeekWire. <\/p>\n

Le jeu Chargers vs Chiefs \u00e9tait le premier des 11 milliards de dollars annonc\u00e9s par Amazon sur 11 ans avec la NFL.<\/p>\n

Amazon a diffus\u00e9 des matchs de football du jeudi soir au cours des derni\u00e8res ann\u00e9es, mais il s’agissait du premier flux exclusif, ce qui signifie que le seul endroit pour regarder le match \u00e9tait via Amazon. Cela n\u00e9cessite, pour la plupart, que les fans aient un abonnement Prime de 139 $\/an (ou 14,99 $\/mois).<\/p>\n

L’augmentation des inscriptions \u00e0 Prime est essentielle pour Amazon, car le programme d’adh\u00e9sion est un \u00e9l\u00e9ment crucial de son activit\u00e9. Des enqu\u00eates ont montr\u00e9 que les membres Prime d\u00e9pensent beaucoup plus que les non-membres Prime sur Amazon.com.<\/p>\n

L’ajout d’abonn\u00e9s est \u00e9galement opportun, car des concurrents tels que Walmart et Target d\u00e9ploient ou renforcent leurs propres programmes d’adh\u00e9sion. M\u00eame des entreprises comme Disney, qui a beaucoup investi dans le Streaming<\/a>, chercheraient \u00e0 proposer des programmes similaires.<\/p>\n

EN RELATION: <\/strong>Amazon \u00e9tait-il pr\u00eat pour du football ? Le g\u00e9ant de la technologie passe le test sur le premier flux exclusif de la NFL<\/h4>\n

Amazon a certainement utilis\u00e9 le jeu comme v\u00e9hicule publicitaire pour Prime, faisant la promotion du programme et du contenu tels que la nouvelle \u00e9mission Le Seigneur des Anneaux d’Amazon avec des publicit\u00e9s. <\/p>\n

La soci\u00e9t\u00e9 a augment\u00e9 le co\u00fbt annuel d’une adh\u00e9sion US Prime de 20 $ \u00e0 139 $ plus t\u00f4t cette ann\u00e9e pour aider \u00e0 compenser l’augmentation des co\u00fbts due aux p\u00e9nuries de main-d’\u0153uvre, \u00e0 la hausse des salaires, aux probl\u00e8mes de cha\u00eene d’approvisionnement et aux frais d’exp\u00e9dition suppl\u00e9mentaires. Cela a incit\u00e9 le Washington Post \u00e0 lancer un quiz interactif, aidant les clients \u00e0 d\u00e9terminer si l’adh\u00e9sion en vaut la peine ou non. <\/p>\n

En plus de la diffusion en direct de sports en direct et d’autres contenus vid\u00e9o, les avantages Prime incluent la livraison gratuite, le stockage en nuage, des r\u00e9ductions chez Whole Foods, et plus encore.<\/p>\n

Amazon a enregistr\u00e9 8,7 milliards de dollars de revenus de services d’abonnement au deuxi\u00e8me trimestre, en hausse de 10 % d’une ann\u00e9e sur l’autre. Il y a plus de 200 millions de membres Amazon Prime dans le monde. <\/p>\n

La note de Marine a \u00e9galement not\u00e9 que l’\u00e9mission Thursday Night Football \u00e9tait la \u00ab\u00a0soir\u00e9e de grande \u00e9coute la plus regard\u00e9e aux \u00c9tats-Unis dans l’histoire de Prime Video\u00a0\u00bb, et que l’audience a d\u00e9pass\u00e9 les attentes. Il a \u00e9galement qualifi\u00e9 le flux de \u00ab\u00a0r\u00e9alisation technique \u00e9norme\u00a0\u00bb \u00e9tant donn\u00e9 qu’il a \u00e9t\u00e9 diffus\u00e9 sans pannes ni retards majeurs. <\/p>\n

L’accord d’Amazon avec la NFL est le dernier exemple de sports en direct se d\u00e9pla\u00e7ant en ligne et s’\u00e9loignant de la t\u00e9l\u00e9vision par c\u00e2ble traditionnelle, avec des g\u00e9ants de la technologie, dont Apple, ench\u00e9rissant pour des droits de diffusion lucratifs.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-09-20 01:51:40 – Paris\/France. (Image Amazon via Twitter) Amazon voit d\u00e9j\u00e0 quelques fruits de son investissement massif dans le Streaming NFL en direct. La soci\u00e9t\u00e9 a signal\u00e9 les \u00ab\u00a0trois heures les plus importantes jamais enregistr\u00e9es pour les inscriptions \u00e0 US Prime\u00a0\u00bb lors du match de football du jeudi soir de la semaine derni\u00e8re, selon […]<\/p>\n","protected":false},"author":9,"featured_media":74444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,128],"tags":[434,435,884,123,883,124,125],"class_list":["post-74443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-prime","category-streaming","tag-amazon","tag-amazon-prime","tag-amazon-streaming","tag-streaming","tag-streaming-amazon","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nAmazon dit qu'il a eu `` les trois plus grandes heures d'inscriptions '' pour Prime lors du premier flux NFL exclusif - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-09-20 01:51:40 - Paris\/France. 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