{"id":73311,"date":"2022-09-15T17:33:17","date_gmt":"2022-09-15T15:33:17","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-streaming-continue-de-battre-des-records-selon-nielsen\/"},"modified":"2022-09-15T17:47:04","modified_gmt":"2022-09-15T15:47:04","slug":"le-streaming-continue-de-battre-des-records-selon-nielsen","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-streaming-continue-de-battre-des-records-selon-nielsen\/","title":{"rendered":"Le streaming continue de battre des records, selon Nielsen"},"content":{"rendered":"

\ud83c\udf7f 2022-09-15 17:33:17 – Paris\/France. <\/strong>
\n<\/p>\n

La consommation de Streaming<\/a> continue de battre des records, revendiquant 35% de l’utilisation totale de la t\u00e9l\u00e9vision en ao\u00fbt 2022, tandis que l’engagement du public sur les plates-formes commence \u00e0 varier en fonction de l’endroit o\u00f9 se trouve le contenu de grand nom, selon la derni\u00e8re mise \u00e0 jour de Nielsen de The Gauge, un regard mensuel sur comment les consommateurs regardent le contenu sur les principales plateformes de t\u00e9l\u00e9vision.<\/p>\n

Le Streaming<\/a> a \u00e9galement augment\u00e9 de 22,6\u00a0% d’une ann\u00e9e sur l’autre en ao\u00fbt, tandis que l’utilisation mensuelle est rest\u00e9e largement stable \u00e0 partir de juillet.<\/p>\n

En ce qui concerne les streamers, le public suit le contenu. Pr\u00e8s de 18 milliards de minutes de Stranger Things sur Netflix<\/a> ont \u00e9t\u00e9 regard\u00e9es en juillet, mais cette r\u00e9ponse a diminu\u00e9 en ao\u00fbt, ce qui a entra\u00een\u00e9 une baisse de 6,5 % de l’utilisation et une baisse de 0,5 point de la proportion de visionnage de la t\u00e9l\u00e9vision par Netfix. En revanche, la premi\u00e8re tr\u00e8s attendue de House of The Dragon par HBO a entra\u00een\u00e9 une augmentation de 13,7 % de l’utilisation de HBO Max, culminant avec un record de 1,2 % de temps pass\u00e9 \u00e0 la t\u00e9l\u00e9vision.<\/p>\n

Pendant ce temps, YouTube a augment\u00e9 sa part du march\u00e9 du Streaming<\/a> de +2,8\u00a0%, \u00e9galant Netflix<\/a> pour 7,6\u00a0% de tous les visionnages de t\u00e9l\u00e9vision pour la premi\u00e8re fois.<\/p>\n

Le Streaming<\/a> lin\u00e9aire, comme Sling TV, Charter\/Spectrum, Hulu Live et YouTubeTV, repr\u00e9sente 4,2 % de l’utilisation totale de la t\u00e9l\u00e9vision en ao\u00fbt.<\/p>\n

Dans l’ensemble, moins de personnes ont regard\u00e9 la t\u00e9l\u00e9vision en ao\u00fbt, ce qui est typique \u00e0 la fin de l’\u00e9t\u00e9. Cependant, une cat\u00e9gorie qui a connu une croissance en volume est la t\u00e9l\u00e9vision audiovisuelle, en hausse de +1,6\u00a0% (+0,05 point de part), son premier mois sans baisse depuis janvier. L’augmentation de Broadcast TV a \u00e9t\u00e9 tir\u00e9e par une augmentation de +3\u00a0% de la consommation de contenu sportif, y compris la pr\u00e9-saison NFL, le football universitaire et le match MLB Field of Dreams, ainsi qu’une augmentation de +11\u00a0% dans la cat\u00e9gorie General Variety.<\/p>\n

Et malgr\u00e9 une baisse d’utilisation de -0,4\u00a0% par rapport \u00e0 juillet, la t\u00e9l\u00e9vision par c\u00e2ble a enregistr\u00e9 un gain de + 0,01\u00a0point de part de march\u00e9 en ao\u00fbt, jusqu’\u00e0 34,5\u00a0% de l’ensemble de l’\u00e9coute de la t\u00e9l\u00e9vision en ao\u00fbt. Le l\u00e9ger gain a \u00e9t\u00e9 de 13% pour les nouvelles par c\u00e2ble et de 27,4% pour les sports, avec les matchs de pr\u00e9-saison de la NFL sur ESPN et le r\u00e9seau NFL et la s\u00e9rie NASCAR Cup sur USA Network en t\u00eate.<\/p>\n

Alors que l’\u00e9coute de la diffusion et du c\u00e2ble en ao\u00fbt \u00e9tait principalement positive par rapport \u00e0 juillet, les donn\u00e9es d’une ann\u00e9e sur l’autre montrent des pertes d’audience de -10,9\u00a0% et -9,4\u00a0%, respectivement.<\/p>\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-09-15 17:33:17 – Paris\/France. La consommation de Streaming continue de battre des records, revendiquant 35% de l’utilisation totale de la t\u00e9l\u00e9vision en ao\u00fbt 2022, tandis que l’engagement du public sur les plates-formes commence \u00e0 varier en fonction de l’endroit o\u00f9 se trouve le contenu de grand nom, selon la derni\u00e8re mise \u00e0 jour de […]<\/p>\n","protected":false},"author":9,"featured_media":73312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,125,126],"class_list":["post-73311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nLe streaming continue de battre des records, selon Nielsen - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-09-15 17:33:17 - Paris\/France. 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L'audience en Streaming repr\u00e9sentait 31,9% de la consommation totale de t\u00e9l\u00e9vision en mai, un nouveau record pour le troisi\u00e8me mois cons\u00e9cutif, selon The Gauge, l'aper\u00e7u mensuel total de l'\u00e9coute de la t\u00e9l\u00e9vision de Nielsen. 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(Photo par Minerva Studio\/Shutterfly) Erik Gruenwedel 18 ao\u00fbt 2022 Les op\u00e9rateurs am\u00e9ricains de vid\u00e9o en Streaming ciblent peut-\u00eatre le monde pour une expansion mondiale, mais les consommateurs nationaux continuent d'adopter la vid\u00e9o over-the-top en nombre record. De nouvelles donn\u00e9es de Nielsen ont r\u00e9v\u00e9l\u00e9 qu'en juillet,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":47275,"url":"https:\/\/reviews.tn\/news\/troisieme-mois-record-consecutif-pour-le-streaming-americain\/","url_meta":{"origin":73311,"position":2},"title":"Troisi\u00e8me mois record cons\u00e9cutif pour le streaming am\u00e9ricain","author":"Sarah","date":"20 juin 2022","format":false,"excerpt":"\u2714\ufe0f 2022-06-20 13:00:34 - Paris\/France. La jauge \u2013 Mai 2022 \u2013 Nielsen Le Streaming aux \u00c9tats-Unis a enregistr\u00e9 son troisi\u00e8me record cons\u00e9cutif en proportion du temps d'\u00e9coute global de la t\u00e9l\u00e9vision. Selon l'instantan\u00e9 d'\u00e9coute mensuel The Gauge TV de Nielsen, l'audience en Streaming repr\u00e9sentait 31,9 % de la consommation totale\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Troisi\u00e8me mois record cons\u00e9cutif pour le streaming am\u00e9ricain - Digital TV Europe - Digital TV Europe\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":40689,"url":"https:\/\/reviews.tn\/news\/gracenote-de-nielsen-lance-des-donnees-sur-les-canaux-de-streaming-pour-aider-les-plateformes-de-decouverte-de-contenu-a-capitaliser-sur-laudition-croissante-du-streaming\/","url_meta":{"origin":73311,"position":3},"title":"GRACENOTE DE NIELSEN LANCE DES DONN\u00c9ES SUR LES CANAUX DE STREAMING POUR AIDER LES PLATEFORMES DE D\u00c9COUVERTE DE CONTENU \u00c0 CAPITALISER SUR L’AUDITION CROISSANTE DU STREAMING","author":"Sarah","date":"24 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-24 15:00:00 - Paris\/France. Gracenote Streaming Channels Data aide les plateformes de d\u00e9couverte de contenu \u00e0 exploiter le contenu lin\u00e9aire FAST et vMVPD. Tweet \u00e7a Selon The Gauge, l'instantan\u00e9 de Nielsen de la consommation mensuelle totale de t\u00e9l\u00e9vision, le Streaming a atteint un nouveau record en termes de visionnage\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"GRACENOTE DE NIELSEN LANCE DES DONN\u00c9ES SUR LES CANAUX DE STREAMING POUR AIDER LES PLATEFORMES DE D\u00c9COUVERTE DE CONTENU \u00c0 CAPITALISER SUR L'AUDITION CROISSANTE DU STREAMING - PR Newswire\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/GRACENOTE-DE-NIELSEN-LANCE-DES-DONNEES-SUR-LES-CANAUX-DE.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/GRACENOTE-DE-NIELSEN-LANCE-DES-DONNEES-SUR-LES-CANAUX-DE.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/GRACENOTE-DE-NIELSEN-LANCE-DES-DONNEES-SUR-LES-CANAUX-DE.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/GRACENOTE-DE-NIELSEN-LANCE-DES-DONNEES-SUR-LES-CANAUX-DE.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/GRACENOTE-DE-NIELSEN-LANCE-DES-DONNEES-SUR-LES-CANAUX-DE.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":40554,"url":"https:\/\/reviews.tn\/news\/gracenote-de-nielsen-lance-des-donnees-sur-les-chaines-de-streaming-pour-aider-les-plateformes-de-decouverte-de-contenu-a-capitaliser-sur-laugmentation-de-laudition-de-streaming\/","url_meta":{"origin":73311,"position":4},"title":"GRACENOTE DE NIELSEN LANCE DES DONN\u00c9ES SUR LES CHA\u00ceNES DE STREAMING POUR AIDER LES PLATEFORMES DE D\u00c9COUVERTE DE CONTENU \u00c0 CAPITALISER SUR L’AUGMENTATION DE L’AUDITION DE STREAMING","author":"Sarah","date":"24 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-24 15:00:00 - Paris\/France. La nouvelle offre de donn\u00e9es Gracenote simplifie l'agr\u00e9gation de services de t\u00e9l\u00e9vision gratuite financ\u00e9e par la publicit\u00e9 (FAST) et de MVPD virtuel (vMVPD) et unifie la d\u00e9couverte de contenu lin\u00e9aireEMERYVILLE, Californie, 24 mai 2022 \/PRNewswire\/ -- Gracenote, le principal fournisseur mondial de m\u00e9tadonn\u00e9es de divertissement,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":57903,"url":"https:\/\/reviews.tn\/news\/nous-avons-regarde-plus-de-television-en-streaming-que-par-cable-pour-la-premiere-fois-declare-nielsen\/","url_meta":{"origin":73311,"position":5},"title":"Nous avons regard\u00e9 plus de t\u00e9l\u00e9vision en streaming que par c\u00e2ble pour la premi\u00e8re fois, d\u00e9clare Nielsen","author":"Sarah","date":"18 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-18 17:18:28 - Paris\/France. Les services de Streaming ont captur\u00e9 la plus grande part de l'\u00e9coute de la t\u00e9l\u00e9vision pour la premi\u00e8re fois en juillet, selon les donn\u00e9es publi\u00e9es jeudi par Nielsen, l'autorit\u00e9 de classification de la t\u00e9l\u00e9vision. De tout le temps pass\u00e9 \u00e0 regarder la t\u00e9l\u00e9vision en juillet,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/73311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=73311"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/73311\/revisions"}],"predecessor-version":[{"id":73313,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/73311\/revisions\/73313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/73312"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=73311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=73311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=73311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}