{"id":73186,"date":"2022-09-15T05:41:23","date_gmt":"2022-09-15T03:41:23","guid":{"rendered":"https:\/\/reviews.tn\/news\/astro-va-investir-davantage-dans-les-services-de-streaming-mondiaux\/"},"modified":"2022-09-15T07:07:05","modified_gmt":"2022-09-15T05:07:05","slug":"astro-va-investir-davantage-dans-les-services-de-streaming-mondiaux","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/astro-va-investir-davantage-dans-les-services-de-streaming-mondiaux\/","title":{"rendered":"Astro va investir davantage dans les services de streaming mondiaux"},"content":{"rendered":"

\ud83d\ude0d 2022-09-15 05:41:23 – Paris\/France. <\/strong>
\n<\/p>\n

Astro pr\u00e9voit de doubler ses services de Streaming<\/a> mondiaux sur sa plate-forme et d’offrir plus de contenu local via Astro Originals. Cela survient alors que la soci\u00e9t\u00e9 a l’intention de continuer \u00e0 investir dans ses plans de transformation, en particulier dans le domaine du contenu, du Streaming<\/a>, de l’exp\u00e9rience client, des donn\u00e9es, de la publicit\u00e9 adressable, du haut d\u00e9bit et de l’infrastructure technologique, a d\u00e9clar\u00e9 Euan Smith, COO et PDG de TV du groupe, \u00e0 Bernama. .<\/p>\n

L’entreprise va \u00e9galement \u00ab\u00a0r\u00e9inventer [its] mod\u00e8les commerciaux\u00a0\u00bb en utilisant le num\u00e9rique, les donn\u00e9es et la technologie, a d\u00e9clar\u00e9 Smith, qualifiant la soci\u00e9t\u00e9 de \u00ab\u00a0machine incroyablement efficace\u00a0\u00bb qui fournit aux utilisateurs le meilleur contenu. Astro a \u00e9galement compris que l’espace OTT en Malaisie devenait trop satur\u00e9 en raison du nombre croissant de Par cons\u00e9quent, il s’est lanc\u00e9 dans le projet d’agr\u00e9ger davantage de services de Streaming<\/a> mondiaux sur sa plate-forme.<\/p>\n

Selon Smith, des services tels que BeIN Sports Content, BBC iPlayer et Zee 5 sont actuellement en pr\u00e9paration. Il fonctionne actuellement avec Disney+ Hotstar, HBO GO, iQIYI et Netflix<\/a>. En juin, Astro a d\u00e9ploy\u00e9 son service de publicit\u00e9 adressable qui exploitera ses donn\u00e9es de premi\u00e8re partie. Gr\u00e2ce \u00e0 cela, Astro a d\u00e9clar\u00e9 que les annonceurs et les marques pourront pr\u00e9senter diff\u00e9rentes publicit\u00e9s \u00e0 diff\u00e9rents m\u00e9nages qui regardent le m\u00eame programme.<\/p>\n

Pour le premier trimestre de 2023 clos le 30 avril 2022, Astro a enregistr\u00e9 une baisse de 9 % de ses revenus \u00e0 962,1 millions de RM. La soci\u00e9t\u00e9 a \u00e9galement d\u00e9clar\u00e9 dans sa publication sur les r\u00e9sultats qu’elle continuerait d’investir dans ses plans de transformation pour simplifier les processus et mieux servir les consommateurs.<\/p>\n

Pendant ce temps, Astro a \u00e9galement vu la loi de 2022 sur le droit d’auteur (modification), qui a \u00e9t\u00e9 publi\u00e9e au Journal officiel en f\u00e9vrier 2022, comme une avanc\u00e9e majeure dans la lutte contre le piratage num\u00e9rique, entra\u00eenant la criminalisation de la vente d’appareils de Streaming<\/a> ill\u00e9gaux. Il criminalise \u00e9galement la distribution ou le partage de contenu prot\u00e9g\u00e9 par des droits d’auteur non autoris\u00e9s via des applications, des sites Web et des hyperliens par toute partie via des applications de messagerie ou des plateformes de m\u00e9dias sociaux.<\/p>\n

Selon un rapport de recherche de la Hong Leong Investment Bank publi\u00e9 le mois dernier, Astro a connu une baisse de ses revenus en raison de la prolif\u00e9ration des appareils de Streaming<\/a> ill\u00e9gaux et de la concurrence d’autres services de Streaming<\/a>, entre autres facteurs. La baisse des revenus publicitaires \u00e9tait \u00e9galement due \u00e0 la domination du march\u00e9 par Facebook et Google et \u00e0 la baisse de la base d’utilisateurs d’Astro dans ses actifs de diffusion TV et radio.<\/p>\n

Cependant, le vent tourne pour Astro, en particulier avec sa strat\u00e9gie consistant \u00e0 devenir un agr\u00e9gateur de Streaming<\/a> au lieu d’aller de l’avant avec des acteurs mondiaux. Alors que la Malaisie entre dans la phase end\u00e9mique et avec une s\u00e9curit\u00e9 d’emploi renforc\u00e9e, la banque pr\u00e9voit que cela contrecarrerait \u00e9galement la baisse des abonnements des m\u00e9nages et des entreprises provoqu\u00e9e par la pand\u00e9mie.<\/p>\n

Pendant ce temps, avec les divers vents contraires de l’industrie auxquels sont confront\u00e9es les soci\u00e9t\u00e9s de publicit\u00e9 num\u00e9rique telles que Facebook et Google, ainsi que la r\u00e9duction de l’\u00e9cart de retour sur investissement sur les d\u00e9penses publicitaires par rapport \u00e0 Astro, le rapport de recherche indique que davantage d’annonceurs commenceront \u00e0 revenir aux canaux de publicit\u00e9 traditionnels tels que la t\u00e9l\u00e9vision et radio, notamment avec le lancement de la publicit\u00e9 adressable d’Astro.<\/p>\n

Articles Li\u00e9s:<\/strong>
Astro confie les responsabilit\u00e9s m\u00e9diatiques \u00e0 Mindshare Group
Astro d\u00e9voile un service publicitaire adressable
Desmond Ngai d’Astro revient sur WebTVAsia
Lionsgate Play Malaysia nomme le talent d’Astro Phait Lee Wong au poste de directeur g\u00e9n\u00e9ral
Le r\u00e9seau eGG d’Astro saute dans l’univers NFT
L’ancien responsable du contenu d’Astro OTT, Mark Francis, rejoint WarnerMedia<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-15 05:41:23 – Paris\/France. Astro pr\u00e9voit de doubler ses services de Streaming mondiaux sur sa plate-forme et d’offrir plus de contenu local via Astro Originals. Cela survient alors que la soci\u00e9t\u00e9 a l’intention de continuer \u00e0 investir dans ses plans de transformation, en particulier dans le domaine du contenu, du Streaming, de l’exp\u00e9rience client, […]<\/p>\n","protected":false},"author":9,"featured_media":73187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[14696,375,307,123,125,126],"class_list":["post-73186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-astro","tag-diffusion","tag-la-tele","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nAstro va investir davantage dans les services de streaming mondiaux - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-15 05:41:23 - Paris\/France. 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