{"id":70091,"date":"2022-09-08T04:48:45","date_gmt":"2022-09-08T02:48:45","guid":{"rendered":"https:\/\/reviews.tn\/news\/en-quoi-le-shopping-sur-smartphone-differe\/"},"modified":"2022-09-08T04:57:05","modified_gmt":"2022-09-08T02:57:05","slug":"en-quoi-le-shopping-sur-smartphone-differe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/en-quoi-le-shopping-sur-smartphone-differe\/","title":{"rendered":"En quoi le shopping sur smartphone diff\u00e8re"},"content":{"rendered":"

\ud83d\udcf1 2022-09-08 04:48:45 – Paris\/France. <\/strong>
\n<\/p>\n

\t\t\t\t\t\t\t\t \t07 sept. 2022\n\t\t\t\t\t\t\t\t <\/p>\n

Une nouvelle \u00e9tude universitaire r\u00e9v\u00e8le que la nature intime d’un smartphone<\/a> incite les consommateurs \u00e0 se replier sur eux-m\u00eames, augmentant ainsi leur pr\u00e9f\u00e9rence pour des options uniques et expressives lors de leurs achats, par rapport \u00e0 l’achat de produits sur un ordinateur portable.<\/p>\n

Selon des chercheurs de l’Universit\u00e9 de Floride, les sentiments hautement priv\u00e9s et personnalis\u00e9s que les consommateurs ont envers leurs t\u00e9l\u00e9phones les am\u00e8nent \u00e0 atteindre un \u00e9tat psychologique connu sous le nom de \u00ab\u00a0focalisation personnelle sur soi\u00a0\u00bb.<\/p>\n

\u00ab\u00a0Lorsque vous utilisez votre t\u00e9l\u00e9phone, votre moi authentique s’exprime davantage. Cela affecte les options que vous recherchez et les attitudes que vous exprimez \u00bb, a d\u00e9clar\u00e9 Aner Sela, professeur au Warrington College of Business de l’UFA, dans un communiqu\u00e9.<\/p>\n

Au cours de cinq exp\u00e9riences, il a \u00e9t\u00e9 constat\u00e9 que les sujets qui achetaient avec leur propre smartphone<\/a> pr\u00e9f\u00e9raient des articles plus uniques que des articles populaires, ainsi que plus de produits dont on leur avait dit qu’ils avaient \u00e9t\u00e9 adapt\u00e9s \u00e0 leur personnalit\u00e9 que s’ils utilisaient un ordinateur plus grand ou m\u00eame un t\u00e9l\u00e9phone emprunt\u00e9.<\/p>\n

\u00ab\u00a0Avec un t\u00e9l\u00e9phone emprunt\u00e9, vous n’avez pas l’impression d’\u00eatre dans votre propre petite bulle\u00a0\u00bb, a d\u00e9clar\u00e9 le professeur Sela.<\/p>\n

Les r\u00e9sultats donnent du cr\u00e9dit aux efforts d\u00e9ploy\u00e9s par les d\u00e9taillants pour modifier ce qu’ils offrent aux consommateurs en fonction de l’appareil qu’ils utilisent.<\/p>\n

Comme ils sont devenus omnipr\u00e9sents, les t\u00e9l\u00e9phones portables ont \u00e9t\u00e9 critiqu\u00e9s pour cr\u00e9er des distractions pendant la conduite et la marche ainsi que pendant les repas et autres conversations quotidiennes. Les recherches de l’Universit\u00e9 d’\u00c9tat de San Diego l’ann\u00e9e derni\u00e8re ont r\u00e9v\u00e9l\u00e9 que la solitude chez les adolescents du monde entier avait explos\u00e9 au cours de la d\u00e9cennie pr\u00e9c\u00e9dente, l’utilisation accrue des smartphones ayant tendance \u00e0 remplacer les interactions en personne plus \u00e9motionnelles.<\/p>\n

Dans le m\u00eame temps, des recherches ont montr\u00e9 que les individus expriment leurs opinions plus librement lorsqu’ils utilisent leur t\u00e9l\u00e9phone et que la simple pr\u00e9sence de leur appareil peut cr\u00e9er un sentiment de contr\u00f4le et de confort. L’attachement profond est le plus \u00e9vident dans la panique qui s’installe souvent lorsqu’un individu casse ou perd ses appareils mobiles.<\/p>\n

Kostadin Kushlev, professeur de psychologie \u00e0 l’Universit\u00e9 de Georgetown qui a \u00e9tudi\u00e9 le r\u00f4le de la technologie num\u00e9rique dans la sant\u00e9 et le bien-\u00eatre, a d\u00e9clar\u00e9 Le Washington Post<\/i>,<\/i> \u00abCe sont des appareils tr\u00e8s personnels, plus que tout autre appareil, et avec nous tout le temps. De ce point de vue, nous les consid\u00e9rons comme une extension de nous-m\u00eames.<\/p>\n

QUESTIONS DE DISCUSSION : Est-il logique que <\/b>faire des choix \u00e0 l’aide d’un smartphone<\/a> personnel, par rapport \u00e0 un ordinateur portable, a tendance \u00e0 augmenter la pr\u00e9f\u00e9rence pour des options uniques et expressives\u00a0?<\/b> Les d\u00e9taillants et les marques s’adressant directement aux consommateurs devraient-ils modifier ce qu’ils proposent \u00e0 l’achat en fonction de l’appareil utilis\u00e9 pour effectuer leurs achats sur leurs sites Web\u00a0?<\/b><\/p>\n

\t\t\t\t\t\t\t\t\tBraintrust<\/p>\n

\u00ab\u00a0Les d\u00e9taillants et les marques DTC peuvent facilement tomber dans le pi\u00e8ge de trop analyser ce genre de choses.\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-09-08 04:48:45 – Paris\/France. 07 sept. 2022 Une nouvelle \u00e9tude universitaire r\u00e9v\u00e8le que la nature intime d’un smartphone incite les consommateurs \u00e0 se replier sur eux-m\u00eames, augmentant ainsi leur pr\u00e9f\u00e9rence pour des options uniques et expressives lors de leurs achats, par rapport \u00e0 l’achat de produits sur un ordinateur portable. Selon des chercheurs de […]<\/p>\n","protected":false},"author":8,"featured_media":70092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[36,45,37],"class_list":["post-70091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-mobile","tag-populaire","tag-technologie"],"yoast_head":"\nEn quoi le shopping sur smartphone diff\u00e8re - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-09-08 04:48:45 - Paris\/France. 07 sept. 2022 Une nouvelle \u00e9tude universitaire r\u00e9v\u00e8le que la nature intime d'un smartphone incite les consommateurs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/en-quoi-le-shopping-sur-smartphone-differe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En quoi le shopping sur smartphone diff\u00e8re - 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