{"id":69569,"date":"2022-09-07T11:00:00","date_gmt":"2022-09-07T09:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-president-de-lue-dhonor-parle-de-se-differencier-de-huawei-de-magic-os-7-et-de-leur-prochain-pliable\/"},"modified":"2022-09-07T11:39:05","modified_gmt":"2022-09-07T09:39:05","slug":"le-president-de-lue-dhonor-parle-de-se-differencier-de-huawei-de-magic-os-7-et-de-leur-prochain-pliable","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-president-de-lue-dhonor-parle-de-se-differencier-de-huawei-de-magic-os-7-et-de-leur-prochain-pliable\/","title":{"rendered":"Le pr\u00e9sident de l’UE d’Honor parle de se diff\u00e9rencier de Huawei, de Magic OS 7 et de leur prochain pliable"},"content":{"rendered":"

\ud83d\udcf1 2022-09-07 11:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Lorsque Huawei a vendu sa sous-marque Honor fin 2020 \u00e0 un consortium d’acheteurs, c’\u00e9tait une bonne nouvelle pour de nombreux fans de t\u00e9l\u00e9phones. Non seulement cela signifiait que nous obtenions un nouvel acteur ind\u00e9pendant sur la sc\u00e8ne des smartphones, mais nous esp\u00e9rions que les appareils Honor retrouveraient l’acc\u00e8s aux services mobiles de Google, qui avaient \u00e9t\u00e9 supprim\u00e9s de tous les appareils sous l’\u00e9gide de Huawei depuis la mi-2019. Et c’est exactement ce qui s’est pass\u00e9 : Honor a refait ses d\u00e9buts mondiaux \u00e0 l’\u00e9t\u00e9 2021 avec la s\u00e9rie Magic 3, avec une grande pouss\u00e9e marketing pour \u00eatre une marque ind\u00e9pendante et avoir un support complet de Google pour d\u00e9marrer.<\/p>\n

Depuis lors, Honor a lanc\u00e9 plusieurs autres appareils sur le march\u00e9 international, le dernier en date, le Honor 70, obtenant une place de choix pour ouvrir le salon IFA \u00e0 Berlin. \u00ab\u00a0Sur la sc\u00e8ne IFA pour la premi\u00e8re fois depuis l’ind\u00e9pendance<\/em>\u00bb, lit-on dans la premi\u00e8re phrase du sous-titre du communiqu\u00e9 de presse officiel d’Honor.<\/p>\n

Honor et l’influence de Huawei<\/h2>\n

Mais il y a un \u00e9l\u00e9phant dans la pi\u00e8ce : jusqu’\u00e0 pr\u00e9sent, malgr\u00e9 l’affichage fier de son ind\u00e9pendance, tous les appareils Honor, y compris et surtout les smartphones, ont ressembl\u00e9 beaucoup aux appareils Huawei. Ce qui donne?<\/p>\n

Pr\u00e9sident de l’UE d’Honneur, Tony Ran.<\/p>\n

La r\u00e9ponse, selon le pr\u00e9sident europ\u00e9en de Honor, Tony Ran, est que Honor n’est tout simplement pas ind\u00e9pendant depuis assez longtemps.<\/p>\n

\u00ab\u00a0Oui, en ce moment, il existe des similitudes en termes de conception et d’interface utilisateur entre [Honor and Huawei devices]. Le processus de d\u00e9veloppement d’un produit, de la conception initiale \u00e0 l’arriv\u00e9e dans les magasins, peut prendre deux \u00e0 trois ans \u00bb, a d\u00e9clar\u00e9 Ran lors d’une table ronde avec les m\u00e9dias \u00e0 Berlin. \u00ab\u00a0Nous changeons, mais pas aussi vite que vous pourriez vous y attendre.\u00a0\u00bb<\/p>\n

Le directeur du marketing Europe d’Honor, Clement Wong, ajoute : \u00ab En interne, nous nous soucions plus que quiconque de faire en sorte que nos produits se d\u00e9marquent non seulement de Huawei, mais aussi des autres fournisseurs. Mais c’est un processus \u00e9tape par \u00e9tape – pour se diff\u00e9rencier d’un point de vue mat\u00e9riel, cela prend du temps en raison de la logistique de la cha\u00eene d’approvisionnement et des investissements en R&D n\u00e9cessaires pour cr\u00e9er un nouveau produit.<\/p>\n

Syst\u00e8me d’exploitation magique 7.0<\/h2>\n

En fait, Wong promet que le premier signe de diff\u00e9renciation viendra bient\u00f4t via le prochain logiciel Magic OS 7.0 qui sera lanc\u00e9 au quatri\u00e8me trimestre de cette ann\u00e9e. \u00ab\u00a0Magic OS 7.0 est un grand pas en avant par rapport au pr\u00e9c\u00e9dent logiciel Honor, il aura une apparence et une sensation totalement diff\u00e9rentes des appareils Huawei.\u00a0\u00bb<\/p>\n

On ne sait pas actuellement si Magic OS 7.0 sera lanc\u00e9 avec du nouveau mat\u00e9riel, mais c’est tr\u00e8s probable, \u00e9tant donn\u00e9 la volont\u00e9 d’Honor de se r\u00e9tablir en tant qu’acteur mondial de la technologie grand public apr\u00e8s que les sanctions am\u00e9ricaines aient pr\u00e9c\u00e9demment paralys\u00e9 la croissance de la marque \u00e0 l’\u00e9tranger. Selon Ran et Wong, Honor esp\u00e8re faire de l’Europe le \u00ab deuxi\u00e8me march\u00e9 domestique \u00bb de l’entreprise, derri\u00e8re \u00e9videmment la Chine.<\/p>\n

Cette strat\u00e9gie impliquera de continuer \u00e0 \u00e9tablir des relations avec les transporteurs \u00e0 travers l’Europe. \u00ab Nous avons d\u00e9j\u00e0 des liens importants avec [many] principaux transporteurs europ\u00e9ens et britanniques \u00bb, d\u00e9clare Ran. \u00ab\u00a0Mais il y a des transporteurs qui sont un peu conservateurs dans le choix d’un nouveau partenaire comme nous, donc c’est un processus \u00e9tape par \u00e9tape, et nous travaillons pour \u00e9tablir nos partenaires de r\u00e9seau.\u00a0\u00bb<\/p>\n

Le PDG d’Honor, George Zhao, taquine Magic OS 7.0 lors de l’IFA 2022.<\/p>\n

Contrairement au patron des consommateurs de Huawei, Richard Yu, qui est connu pour ses d\u00e9clarations bruyantes, les dirigeants d’Honor semblent avoir des objectifs plus r\u00e9alistes et fond\u00e9s. \u00ab\u00a0Nous savons que cela ne se fera pas du jour au lendemain\u00a0\u00bb, d\u00e9clare Ran \u00e0 propos de l’\u00e9tablissement d’Honor en tant qu’acteur majeur en Europe. \u00ab\u00a0Ce peut \u00eatre un processus de cinq \u00e0 dix ans, mais nous nous engageons \u00e0 faire de Honor un nom aussi important en Europe que nous le sommes en Chine.\u00a0\u00bb<\/p>\n

Ran dit que Honor pourrait ouvrir des magasins physiques dans toute l’Europe comme il l’a d\u00e9j\u00e0 fait sur son march\u00e9 domestique de la Chine et dans certaines r\u00e9gions asiatiques comme Singapour et la Malaisie.<\/p>\n

Une autre chose que Honor esp\u00e8re faire maintenant qu’il ne s’agit plus seulement d’une \u00ab\u00a0sous-marque\u00a0\u00bb est de s’imposer enfin comme une marque haut de gamme. \u00ab\u00a0Auparavant, nous \u00e9tions quelque peu limit\u00e9s dans les march\u00e9s que nous pouvions viser\u00a0\u00bb, explique Wong. \u00ab\u00a0Nous pouvons d\u00e9sormais rechercher des produits dans l’espace phare.\u00a0\u00bb<\/p>\n

Concurrence mondiale avec les pliables<\/h2>\n

La soci\u00e9t\u00e9 avait d\u00e9j\u00e0 commenc\u00e9 avec le Honor Magic 4 Pro, qui coche toutes les cases qu’un t\u00e9l\u00e9phone phare devrait. Mais pour se d\u00e9marquer du march\u00e9, Honor devra lancer quelque chose de nouveau et de diff\u00e9rent \u2014 et \u00e7a s’en vient. Au premier trimestre 2022, Honor lancera un nouveau t\u00e9l\u00e9phone pliable qui se vendra en dehors de la Chine. \u00c0 moins que d’autres marques comme Oppo ou Google ne battent Honor plus tard cette ann\u00e9e, le prochain t\u00e9l\u00e9phone pliable d’Honor sera le premier grand t\u00e9l\u00e9phone pliable avec un acc\u00e8s GMS complet \u00e0 \u00eatre lanc\u00e9 \u00e0 l’international, donnant ainsi enfin \u00e0 Samsung une concurrence mondiale indispensable dans l’espace pliable.<\/p>\n

Ran a pr\u00e9sent\u00e9 le Honor 70 lors du discours d’ouverture d’Honor \u00e0 l’IFA 2022.<\/p>\n

\u00ab\u00a0Nous sommes en fin de compte une entreprise de produits, et la meilleure fa\u00e7on de communiquer avec les consommateurs est via les produits\u00a0\u00bb, d\u00e9clare Ran. \u00ab\u00a0La direction la plus importante d’Honor est toujours d’investir et de cr\u00e9er des produits.\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-09-07 11:00:00 – Paris\/France. Lorsque Huawei a vendu sa sous-marque Honor fin 2020 \u00e0 un consortium d’acheteurs, c’\u00e9tait une bonne nouvelle pour de nombreux fans de t\u00e9l\u00e9phones. Non seulement cela signifiait que nous obtenions un nouvel acteur ind\u00e9pendant sur la sc\u00e8ne des smartphones, mais nous esp\u00e9rions que les appareils Honor retrouveraient l’acc\u00e8s aux services […]<\/p>\n","protected":false},"author":8,"featured_media":69570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[44,45,37],"class_list":["post-69569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-actus-mobile","tag-populaire","tag-technologie"],"yoast_head":"\nLe pr\u00e9sident de l'UE d'Honor parle de se diff\u00e9rencier de Huawei, de Magic OS 7 et de leur prochain pliable - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-09-07 11:00:00 - Paris\/France. 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Honor 70 : Sp\u00e9cificationsPrix \u200b\u200bde d\u00e9part: 549 eurosAffichage: OLED FHD de 6,67 poucesFr\u00e9quence de rafra\u00eechissement: 120HzJeu de puces\u00a0: Snapdragon 778G PlusRAM: 8 GoStockage: 128 Go\/256 GoCam\u00e9ras arri\u00e8re\u00a0: 54MP principal (f\/1.9), 50MP ultra large (f\/2.2), cam\u00e9ra de profondeur 2MP (f\/2.4)Cam\u00e9ra frontale: Autoportrait 32MPLa batterie: 4 800\u2026","rel":"","context":"Dans "Android"","block_context":{"text":"Android","link":"https:\/\/reviews.tn\/news\/category\/mobile\/android\/"},"img":{"alt_text":"Test du Honor 70 : un t\u00e9l\u00e9phone Android solide - Tom's Guide\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Test-du-Honor-70-un-telephone-Android-solide.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Test-du-Honor-70-un-telephone-Android-solide.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Test-du-Honor-70-un-telephone-Android-solide.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Test-du-Honor-70-un-telephone-Android-solide.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Test-du-Honor-70-un-telephone-Android-solide.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15051,"url":"https:\/\/reviews.tn\/news\/microsoft-rebaptise-son-application-compagnon-android-your-phone-en-phone-link\/","url_meta":{"origin":69569,"position":5},"title":"Microsoft rebaptise son application compagnon Android Your Phone en Phone Link","author":"Viktoria C.","date":"31 mars 2022","format":false,"excerpt":"\u2714\ufe0f 2022-03-31 17:00:00 - Paris\/France. Microsoft renomme son application Your Phone en Phone Link et la met \u00e0 jour avec une refonte de la conception de Windows 11. Votre t\u00e9l\u00e9phone a \u00e9t\u00e9 lanc\u00e9 il y a plus de trois ans comme moyen cl\u00e9 de lier un t\u00e9l\u00e9phone Android \u00e0 Windows\u2026","rel":"","context":"Dans "Android"","block_context":{"text":"Android","link":"https:\/\/reviews.tn\/news\/category\/mobile\/android\/"},"img":{"alt_text":"Microsoft rebaptise son application compagnon Android Your Phone en Phone Link\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Microsoft-rebaptise-son-application-compagnon-Android-Your-Phone-en-Phone.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Microsoft-rebaptise-son-application-compagnon-Android-Your-Phone-en-Phone.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Microsoft-rebaptise-son-application-compagnon-Android-Your-Phone-en-Phone.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Microsoft-rebaptise-son-application-compagnon-Android-Your-Phone-en-Phone.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Microsoft-rebaptise-son-application-compagnon-Android-Your-Phone-en-Phone.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/69569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=69569"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/69569\/revisions"}],"predecessor-version":[{"id":69571,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/69569\/revisions\/69571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/69570"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=69569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=69569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=69569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}