{"id":69545,"date":"2022-09-07T10:39:37","date_gmt":"2022-09-07T08:39:37","guid":{"rendered":"https:\/\/reviews.tn\/news\/andy-lau-de-hong-kong-bat-le-record-mondial-de-concerts-en-direct-avec-350-millions-de-telespectateurs-sur-chinas-tiktok\/"},"modified":"2022-09-07T10:58:04","modified_gmt":"2022-09-07T08:58:04","slug":"andy-lau-de-hong-kong-bat-le-record-mondial-de-concerts-en-direct-avec-350-millions-de-telespectateurs-sur-chinas-tiktok","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/andy-lau-de-hong-kong-bat-le-record-mondial-de-concerts-en-direct-avec-350-millions-de-telespectateurs-sur-chinas-tiktok\/","title":{"rendered":"Andy Lau de Hong Kong bat le record mondial de concerts en direct avec 350 millions de t\u00e9l\u00e9spectateurs sur ‘China’s TikTok’"},"content":{"rendered":"

\u2714\ufe0f 2022-09-07 10:39:37 – Paris\/France. <\/strong>
\n<\/p>\n

L’auteur-compositeur-interpr\u00e8te et producteur de films hongkongais Andy Lau a d\u00e9pass\u00e9 son propre record mondial du plus grand nombre de t\u00e9l\u00e9spectateurs lors d’un concert en ligne, attirant 350 millions de personnes samedi 3 septembre.<\/p>\n

Pour mettre cela en contexte : 350 millions de personnes, c’est environ 30 millions de plus que l’ensemble de la population des \u00c9tats-Unis.<\/p>\n

Le concert de Lau a \u00e9t\u00e9 diffus\u00e9 sur Douyin, propri\u00e9t\u00e9 de ByteDance, la version chinoise de TikTok. Il a battu le pr\u00e9c\u00e9dent record de Lau \u00e9tabli en juillet de l’ann\u00e9e derni\u00e8re lorsque le concert de l’artiste \u00e0 Douyin a attir\u00e9 100 millions de t\u00e9l\u00e9spectateurs.<\/p>\n

L’\u00e9v\u00e9nement en ligne de deux heures a initialement attir\u00e9 environ 100 millions de t\u00e9l\u00e9spectateurs en 30 minutes et a amass\u00e9 des centaines de millions de vues avant sa fin, le Post du matin de la Chine du Sud<\/em> rapport\u00e9 dimanche 4 septembre.<\/p>\n

Dimanche apr\u00e8s-midi, le nombre de vues a augment\u00e9 de 60 millions \u00e0 410 millions alors que davantage d’utilisateurs regardaient la rediffusion, selon le rapport.<\/p>\n

Le concert de Lau a suscit\u00e9 la nostalgie des fans de Canto-pop, un genre de musique pop chant\u00e9 en cantonais qui a atteint son apog\u00e9e dans les ann\u00e9es 1980 et 1990, a d\u00e9clar\u00e9 le SCMP.<\/p>\n

\u00ab\u00a0J’esp\u00e8re que tout le monde pourra avoir plus de 10 000 ans d’amour, je t’aime depuis 10 000 ans\u00a0\u00bb, a d\u00e9clar\u00e9 Lau \u00e0 son auditoire, selon le message de Douyin sur la plateforme chinoise de type Twitter Weibo.<\/p>\n

L’artiste de 60 ans, \u00e9galement connu pour ses films hongkongais dont Manquer de temps<\/em> (1999) et Affaires internes<\/em> (2002), a interpr\u00e9t\u00e9 certains de ses succ\u00e8s dont Pluie de glace<\/em> et Ce n’est pas un crime pour un homme de pleurer<\/em>.<\/p>\n

Les concerts en ligne sont devenus de plus en plus populaires pour des plateformes comme Douyin au milieu de la pand\u00e9mie de COVID-19.<\/p>\n

En 2020, Lau a \u00e9galement organis\u00e9 un concert en ligne sur la branche de Streaming<\/a> de performances musicales en direct de Tencent Music Entertainment, TME Live, qui attire des parrainages de marques nationales et internationales de premier plan.<\/p>\n

Pendant ce temps, d’autres actes qui se sont produits sur la plate-forme Douyin incluent l’auteur-compositeur-interpr\u00e8te de Hong Kong Eason Chan Yik-shun, la pop star singapourienne Stefanie Sun Yan-zi et la chanteuse malaisienne Fish Leong Jing-ru.<\/p>\n

Amasser 350 millions de vues en un seul concert souligne la pr\u00e9sence croissante de Douyin en Chine malgr\u00e9 son lancement il y a seulement six ans.<\/p>\n

En comparaison, sa plate-forme rivale Kuaishou, qui compte Tencent parmi ses bailleurs de fonds, a \u00e9t\u00e9 lanc\u00e9e en 2011. Tencent exploite \u00e9galement sa propre application de diffusion en direct appel\u00e9e Channels dans son application WeChat.<\/p>\n

En juin, le groupe de gar\u00e7ons des ann\u00e9es 90, les Backstreet Boys, a attir\u00e9 45 millions de t\u00e9l\u00e9spectateurs sur WeChat lors d’une performance en direct gratuite.<\/p>\n

L’\u00e9v\u00e9nement \u00e9tait le concert en direct le plus fr\u00e9quent\u00e9 sur WeChat par un artiste international, selon ses sponsors.<\/p>\n

Ce nombre est p\u00e2le par rapport au concert de Lau. Douyin aurait environ 710 millions d’utilisateurs actifs quotidiens en Chine en 2021, contre 600 millions l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

Cela marque un grand bond par rapport aux 400 millions d’utilisateurs actifs quotidiens en 2019 avant la pand\u00e9mie de COVID-19 et les blocages ont attir\u00e9 plus d’utilisateurs sur ces plateformes.<\/p>\n

WeChat, en revanche, comptait 1,27 milliard d’utilisateurs en 2021 contre 1,22 milliard l’ann\u00e9e pr\u00e9c\u00e9dente, ce qui sugg\u00e8re que Douyin a ajout\u00e9 plus d’utilisateurs actifs quotidiens l’ann\u00e9e derni\u00e8re par rapport \u00e0 l’application de Tencent.<\/p>\n

Tencent n’a commenc\u00e9 \u00e0 d\u00e9ployer des contenus vid\u00e9o abr\u00e9g\u00e9s sur WeChat via sa fonction Cha\u00eenes qu’\u00e0 la fin de 2021, alors que de plus en plus de plates-formes en Chine et \u00e0 l’\u00e9tranger adoptent l’exp\u00e9rience utilisateur de style TikTok qui utilise des algorithmes pour garder les t\u00e9l\u00e9spectateurs et g\u00e9n\u00e9rer des revenus publicitaires.<\/p>\n

Mais en ao\u00fbt 2021, le pr\u00e9sident de Tencent, Martin Lau, a d\u00e9clar\u00e9 que la mon\u00e9tisation \u00ab\u00a0n’est pas une priorit\u00e9 pour l’instant\u00a0\u00bb.<\/p>\n

\u00ab\u00a0En ce moment, nous sommes tr\u00e8s concentr\u00e9s sur l’augmentation du contenu, l’am\u00e9lioration de l’\u00e9cosyst\u00e8me de contenu, y compris l’augmentation du contenu de haute qualit\u00e9, ainsi que l’am\u00e9lioration de nos capacit\u00e9s de base telles que notre moteur de recommandation… Nous savons qu’\u00e0 un moment donn\u00e9, il y aura \u00eatre de la mon\u00e9tisation parce que le m\u00e9canisme de mon\u00e9tisation est en fait bien \u00e9tabli dans cette industrie \u00bb, a d\u00e9clar\u00e9 le dirigeant lors d’un appel aux r\u00e9sultats. Music Business Worldwide<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-09-07 10:39:37 – Paris\/France. L’auteur-compositeur-interpr\u00e8te et producteur de films hongkongais Andy Lau a d\u00e9pass\u00e9 son propre record mondial du plus grand nombre de t\u00e9l\u00e9spectateurs lors d’un concert en ligne, attirant 350 millions de personnes samedi 3 septembre. Pour mettre cela en contexte : 350 millions de personnes, c’est environ 30 millions de plus que […]<\/p>\n","protected":false},"author":9,"featured_media":69546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-69545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nAndy Lau de Hong Kong bat le record mondial de concerts en direct avec 350 millions de t\u00e9l\u00e9spectateurs sur 'China's TikTok' - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-09-07 10:39:37 - Paris\/France. 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