{"id":68944,"date":"2022-09-06T11:40:10","date_gmt":"2022-09-06T09:40:10","guid":{"rendered":"https:\/\/reviews.tn\/news\/premiers-details-sur-la-fuite-du-modele-publicitaire-de-netflix\/"},"modified":"2022-09-06T11:57:04","modified_gmt":"2022-09-06T09:57:04","slug":"premiers-details-sur-la-fuite-du-modele-publicitaire-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/premiers-details-sur-la-fuite-du-modele-publicitaire-de-netflix\/","title":{"rendered":"Premiers d\u00e9tails sur la fuite du mod\u00e8le publicitaire de Netflix"},"content":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Le portail d’information Digiday, citant des acheteurs de m\u00e9dias anonymes, rapporte que le CPM devrait avoisiner les 65 dollars am\u00e9ricains. Ad Age rapporte un CPM de 60 dollars am\u00e9ricains. Si le prix se stabilisait r\u00e9ellement \u00e0 ce niveau, il serait m\u00eame au-dessus du TCP du dernier Super Bowl. Bien s\u00fbr, il est \u00e9galement difficile de savoir s’il s’agit d’un nombre brut. Dans le m\u00eame temps, ce CPM cibl\u00e9 \u00e9lev\u00e9 illustre l’importance croissante du Streaming<\/a>. La demande semble \u00eatre l\u00e0 et une sorte de ru\u00e9e vers l’or est perceptible dans l’industrie. Pendant ce temps, Disney + vise un CPM de 50 $ \u00e0 60 $, rapporte le Wall Street Journal. <\/p>\n

Selon les rapports, Netflix s’attend \u00e0 ce que la nouvelle offre g\u00e9n\u00e8re 500 000 abonn\u00e9s au mod\u00e8le publicitaire d’ici la fin de 2022. Au vu du nombre total de 220 millions d’abonn\u00e9s Netflix, ce nombre peut \u00eatre consid\u00e9r\u00e9 comme plut\u00f4t modeste. On peut donc se demander \u00e0 quel point cela est r\u00e9aliste. Au cours de l’ann\u00e9e 2023, le nombre d’abonn\u00e9s devrait encore augmenter de mani\u00e8re significative. <\/p>\n

De plus, il n’y aura apparemment aucune option pour la mesure par un tiers au lancement. Selon Ad Age, les options de ciblage sont \u00e9galement tr\u00e8s limit\u00e9es. Selon cela, les annonceurs ne pouvaient pas choisir le genre dans lequel ils souhaitaient faire de la publicit\u00e9. En g\u00e9n\u00e9ral, les annonceurs sont apparemment autoris\u00e9s \u00e0 choisir entre des spots de 30 et 60 secondes. Mais ils ne circulent qu’une fois par heure. <\/p>\n

Selon Digiday, de nombreux acheteurs de m\u00e9dias ne sont pas enthousiasm\u00e9s par cette \u00e9volution. Cependant, il reste \u00e0 voir \u00e0 quoi ressemblera r\u00e9ellement le mod\u00e8le fini. Personne sur le march\u00e9 ne veut commenter cela publiquement pour le moment. Cependant, l’engouement que la publicit\u00e9 soit possible sur Netflix est bien l\u00e0. <\/p>\n

Selon Netflix, le mod\u00e8le publicitaire le moins cher en est \u00e0 ses d\u00e9buts. \u00ab\u00a0Aucune d\u00e9cision n’a encore \u00e9t\u00e9 prise\u00a0\u00bb, d\u00e9clare officiellement le service de Streaming<\/a>.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. Le portail d’information Digiday, citant des acheteurs de m\u00e9dias anonymes, rapporte que le CPM devrait avoisiner les 65 dollars am\u00e9ricains. Ad Age rapporte un CPM de 60 dollars am\u00e9ricains. Si le prix se stabilisait r\u00e9ellement \u00e0 ce niveau, il serait m\u00eame au-dessus du TCP du dernier Super Bowl. Bien s\u00fbr, […]<\/p>\n","protected":false},"author":10,"featured_media":68945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[14111,127,123,125,363],"class_list":["post-68944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-donnees-ciblage","tag-netflix","tag-streaming","tag-streaming-series","tag-video"],"yoast_head":"\nPremiers d\u00e9tails sur la fuite du mod\u00e8le publicitaire de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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