{"id":68810,"date":"2022-09-06T06:00:01","date_gmt":"2022-09-06T04:00:01","guid":{"rendered":"https:\/\/reviews.tn\/news\/apple-gagne-sur-facebook-et-google-dans-les-publicites-en-ligne-apres-le-changement-de-confidentialite-dios-selon-un-rapport\/"},"modified":"2022-09-06T06:48:47","modified_gmt":"2022-09-06T04:48:47","slug":"apple-gagne-sur-facebook-et-google-dans-les-publicites-en-ligne-apres-le-changement-de-confidentialite-dios-selon-un-rapport","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apple-gagne-sur-facebook-et-google-dans-les-publicites-en-ligne-apres-le-changement-de-confidentialite-dios-selon-un-rapport\/","title":{"rendered":"Apple gagne sur Facebook et Google dans les publicit\u00e9s en ligne apr\u00e8s le changement de confidentialit\u00e9 d’iOS, selon un rapport"},"content":{"rendered":"

\u2714\ufe0f 2022-09-06 06:00:01 – Paris\/France. <\/strong>
\n<\/p>\n

Un responsable de la Federal Communications Commission des \u00c9tats-Unis a d\u00e9clar\u00e9 qu’il avait demand\u00e9 \u00e0 Apple et Google de supprimer TikTok de leurs magasins d’applications pour des raisons de s\u00e9curit\u00e9 des donn\u00e9es. Sur la photo, la page de t\u00e9l\u00e9chargement de TikTok sur un iPhone Apple le 7 ao\u00fbt 2020.<\/p>\n

Drew Anger | Getty Images Actualit\u00e9s | Getty Images<\/p>\n

Le duopole publicitaire en ligne Google-Facebook est peut-\u00eatre en train de se dissoudre.<\/p>\n

Selon une \u00e9tude publi\u00e9e mardi par Appsumer, Apple monte en puissance dans les publicit\u00e9s num\u00e9riques, tandis que Google et Facebook semblent s’essouffler. <\/p>\n

La recherche, bas\u00e9e sur une analyse des budgets publicitaires en ligne de plus de 100 soci\u00e9t\u00e9s d’applications grand public diff\u00e9rentes, a r\u00e9v\u00e9l\u00e9 que l’activit\u00e9 publicitaire d’Apple a b\u00e9n\u00e9fici\u00e9 de la mise \u00e0 jour majeure de la confidentialit\u00e9 iOS de l’entreprise en 2021, ce qui a rendu plus difficile pour des entreprises comme Facebook de suivre les utilisateurs \u00e0 travers l’Internet.<\/p>\n

Les annonces de recherche d’Apple permettent aux gens de faire de la publicit\u00e9 sur l’App Store du fabricant d’iPhone. Le taux d’adoption des annonceurs pour le deuxi\u00e8me trimestre a augment\u00e9 de pr\u00e8s de 4 points de pourcentage par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente pour atteindre 94,8 %, tandis que l’adoption de Facebook a chut\u00e9 de 3 points de pourcentage pour atteindre 82,8 %, a d\u00e9clar\u00e9 Appsumer. Le taux de Google a baiss\u00e9 de 2 points \u00e0 94,8 %.<\/p>\n

Apple a \u00ab rejoint le duopole Facebook et Google au sommet de l’adoption par les annonceurs \u00bb, selon Appsumer, qui appartient \u00e0 InMobi. <\/p>\n

Shumel Lais, directeur g\u00e9n\u00e9ral d’Appsumer, a attribu\u00e9 l’am\u00e9lioration de la position d’Apple \u00e0 une augmentation du nombre de d\u00e9veloppeurs d’applications pr\u00eats \u00e0 payer beaucoup d’argent pour renforcer les t\u00e9l\u00e9chargements. Dans le m\u00eame temps, la mise \u00e0 jour App Tracking Transparency (ATT) d’Apple a limit\u00e9 la quantit\u00e9 de donn\u00e9es que les applications bas\u00e9es sur la publicit\u00e9 comme Facebook peuvent utiliser pour aider les marques dans leurs campagnes publicitaires en ligne. <\/p>\n

\u00ab\u00a0L’une des choses assez int\u00e9ressantes est que les limitations de mesure ATT qui sont en quelque sorte impos\u00e9es au r\u00e9seau plus large n’existent pas de la m\u00eame mani\u00e8re pour Apple\u00a0\u00bb, a d\u00e9clar\u00e9 Lais. \u00ab\u00a0On pourrait donc dire qu’Apple a un peu plus de visibilit\u00e9 ou un avantage sur les autres canaux sur iOS.\u00a0\u00bb<\/p>\n

L’augmentation d’Apple dans les publicit\u00e9s en ligne pour les d\u00e9veloppeurs refl\u00e8te la position d’Amazon dans le commerce \u00e9lectronique, car les d\u00e9taillants d\u00e9pensent plus d’argent pour promouvoir leurs produits sur le site sur lequel ils comptent pour les clients. <\/p>\n

En termes de d\u00e9penses globales des d\u00e9veloppeurs d’applications pour la publicit\u00e9 en ligne, appel\u00e9es part du portefeuille, Google reste en t\u00eate, avec 34\u00a0%. Facebook est deuxi\u00e8me avec 28 %, suivi d’Apple avec 15 %. Amazon n’a pas \u00e9t\u00e9 r\u00e9pertori\u00e9 car ce n’est pas une plate-forme pour les d\u00e9veloppeurs. <\/p>\n

Dans le bas du march\u00e9, TikTok a d\u00e9pass\u00e9 Snap, qui a \u00e9galement \u00e9t\u00e9 martel\u00e9 par ATT. TikTok a 3% de part de march\u00e9 et Snap est \u00e0 2%, a d\u00e9clar\u00e9 Appsumer. <\/p>\n

M\u00eame s’il a d\u00e9pass\u00e9 Snap, le taux d’adoption de TikTok a chut\u00e9 de pr\u00e8s de 7 points de pourcentage au deuxi\u00e8me trimestre. Lais a d\u00e9clar\u00e9 que les d\u00e9veloppeurs d’applications essayaient toujours de d\u00e9terminer quelles publicit\u00e9s fonctionnaient bien sur le service de courtes vid\u00e9os.<\/p>\n

\u00ab\u00a0Les marques sont peut-\u00eatre encore en train de s’adapter pour que TikTok fonctionne pour chaque secteur vertical\u00a0\u00bb, a d\u00e9clar\u00e9 Lais.<\/p>\n

Les chiffres n’\u00e9taient pas tous mauvais pour Facebook. Sa part de portefeuille a augment\u00e9 de 4 points \u00e0 28% au quatri\u00e8me trimestre, indiquant que la soci\u00e9t\u00e9 de m\u00e9dias sociaux conna\u00eet des \u00ab\u00a0signes de reprise\u00a0\u00bb, a d\u00e9clar\u00e9 Lais. En juillet, la soci\u00e9t\u00e9 m\u00e8re de Facebook, Meta, a signal\u00e9 une baisse plus importante que pr\u00e9vu des revenus du deuxi\u00e8me trimestre et a d\u00e9clar\u00e9 que les ventes chuteraient \u00e0 nouveau par rapport \u00e0 la p\u00e9riode de l’ann\u00e9e pr\u00e9c\u00e9dente au troisi\u00e8me trimestre. <\/p>\n

Lais a d\u00e9clar\u00e9 que Facebook profite de la s\u00e9rendipit\u00e9 des publicit\u00e9s, par rapport \u00e0 Google et Apple, qui diffusent des publicit\u00e9s bas\u00e9es sur des termes de recherche.<\/p>\n

\u00ab\u00a0Facebook a toujours des propri\u00e9t\u00e9s tr\u00e8s uniques et les gens sont dans un \u00e9tat d’esprit o\u00f9 ils sont en quelque sorte en mode d\u00e9couverte, il y a donc encore des opportunit\u00e9s l\u00e0-bas\u00a0\u00bb, a d\u00e9clar\u00e9 Lais.<\/p>\n

REGARDEZ:<\/strong> Meta est le plus d\u00e9fensif contre les pertes de marketing de performance<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-09-06 06:00:01 – Paris\/France. Un responsable de la Federal Communications Commission des \u00c9tats-Unis a d\u00e9clar\u00e9 qu’il avait demand\u00e9 \u00e0 Apple et Google de supprimer TikTok de leurs magasins d’applications pour des raisons de s\u00e9curit\u00e9 des donn\u00e9es. Sur la photo, la page de t\u00e9l\u00e9chargement de TikTok sur un iPhone Apple le 7 ao\u00fbt 2020. Drew […]<\/p>\n","protected":false},"author":8,"featured_media":68811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,32],"tags":[1467,623,44,576,68,5991,5926,291,69,624,118,5546,36,46,7838,37],"class_list":["post-68810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","category-mobile","tag-actualite-economique","tag-actus-iphone","tag-actus-mobile","tag-apple","tag-apple-inc","tag-classe-alphabetique-a","tag-des-medias-sociaux","tag-ios","tag-iphone","tag-iphone-news","tag-linternet","tag-meta-plateformes-inc","tag-mobile","tag-smartphone","tag-snap-inc","tag-technologie"],"yoast_head":"\nApple gagne sur Facebook et Google dans les publicit\u00e9s en ligne apr\u00e8s le changement de confidentialit\u00e9 d'iOS, selon un rapport - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-09-06 06:00:01 - Paris\/France. 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Apple a prolong\u00e9 d'un an son programme de r\u00e9paration pour les mod\u00e8les d'iPhone 12 qui\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"article thumbnail","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":33294,"url":"https:\/\/reviews.tn\/news\/apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liphone-13\/","url_meta":{"origin":68810,"position":5},"title":"Apple emploie d\u00e9sormais un fournisseur br\u00e9silien pour construire l’iPhone 13","author":"Viktoria C.","date":"28 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-28 04:21:00 - Paris\/France. AppleInsider est soutenu par son public et peut gagner une commission en tant qu'associ\u00e9 Amazon et partenaire affili\u00e9 sur les achats \u00e9ligibles. Ces partenariats d'affiliation n'influencent pas notre contenu \u00e9ditorial. Foxconn Br\u00e9sil semble d\u00e9sormais se consacrer uniquement \u00e0 l'assemblage de mod\u00e8les d'iPhone 13 de 6,1\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"article thumbnail","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liPhone-13.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liPhone-13.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liPhone-13.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liPhone-13.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Apple-emploie-desormais-un-fournisseur-bresilien-pour-construire-liPhone-13.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/68810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=68810"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/68810\/revisions"}],"predecessor-version":[{"id":68812,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/68810\/revisions\/68812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/68811"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=68810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=68810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=68810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}