{"id":68383,"date":"2022-09-05T12:34:00","date_gmt":"2022-09-05T10:34:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-tarif-finance-par-la-publicite-probablement-avance-a-novembre-2022\/"},"modified":"2022-09-05T14:37:54","modified_gmt":"2022-09-05T12:37:54","slug":"netflix-tarif-finance-par-la-publicite-probablement-avance-a-novembre-2022","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-tarif-finance-par-la-publicite-probablement-avance-a-novembre-2022\/","title":{"rendered":"Netflix : Tarif financ\u00e9 par la publicit\u00e9 probablement avanc\u00e9 \u00e0 novembre 2022"},"content":{"rendered":"

\u2714\ufe0f REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a d\u00e9j\u00e0 officiellement confirm\u00e9 les pr\u00e9paratifs d’un tarif financ\u00e9 par la publicit\u00e9. Cependant, \u00e0 la fin, vous souhaitez continuer \u00e0 proposer de nouveaux films et contenus originaux Netflix pour les enfants exclusivement sans publicit\u00e9. Il semble maintenant que l’abonnement financ\u00e9 par la publicit\u00e9 pourrait \u00eatre lanc\u00e9 plus t\u00f4t que pr\u00e9vu. Comme des coll\u00e8gues de Vari\u00e9t\u00e9<\/em> de sources internes, Netflix pr\u00e9voit de lancer son tarif financ\u00e9 par la publicit\u00e9 d\u00e8s novembre 2022.<\/p>\n

Cause : La concurrence de Disney+ d\u00e9butera \u00e9galement aux USA en d\u00e9cembre 2022 avec un tarif financ\u00e9 par la publicit\u00e9. Netflix s’est apparemment senti sous pression ici et veut maintenant devancer le rival, \u00e9crit Vari\u00e9t\u00e9<\/em>. Mais il devrait aussi y avoir des pierres d’achoppement en ce moment. En cons\u00e9quence, le fournisseur de Streaming<\/a>, avec son partenaire Microsoft, demande un CPM de 65 dollars am\u00e9ricains aux annonceurs. Il s’agit du co\u00fbt pour mille vues d’une annonce. Cependant, seuls 20 dollars US CPM sont habituels. Par cons\u00e9quent, de nombreux partenaires publicitaires potentiels devraient actuellement attendre et voir avant de signer des accords.<\/p>\n

Il n’y a pas que Netflix qui veut bient\u00f4t inclure de la publicit\u00e9. Disney + a \u00e9galement des plans similaires. | Image : Nicolas J Leclercq<\/p>\n

Netflix avait pr\u00e9c\u00e9demment inform\u00e9 les investisseurs que le tarif financ\u00e9 par la publicit\u00e9 devrait commencer au d\u00e9but de 2023. Le lancement anticip\u00e9 serait en fait avant tout un contre-pied \u00e0 l’offre Disney+. Dans un premier temps, le tarif financ\u00e9 par la publicit\u00e9 ne devrait donc pas d\u00e9marrer dans tous les pays, mais uniquement aux \u00c9tats-Unis, au Canada, en Grande-Bretagne, en France et en Allemagne. Le prix serait compris entre sept et neuf dollars am\u00e9ricains.<\/p>\n

Netflix esp\u00e8re g\u00e9n\u00e9rer d’\u00e9normes revenus suppl\u00e9mentaires gr\u00e2ce \u00e0 la publicit\u00e9<\/h2>\n

Netflix exigerait \u00e9galement des partenaires publicitaires potentiels qu’ils s’engagent \u00e0 investir au moins 10 millions de dollars par an dans la publicit\u00e9 sur le service de Streaming<\/a>. On s’attend \u00e0 ce qu’environ 500 000 abonn\u00e9s soient gagn\u00e9s pour le tarif financ\u00e9 par la publicit\u00e9 avant la fin de l’ann\u00e9e. Cela comprendrait \u00e0 la fois les nouveaux clients et les clients existants qui abandonnent un tarif sans publicit\u00e9. Pour le lancement, le fournisseur de Streaming<\/a> souhaite uniquement proposer aux entreprises partenaires un ciblage limit\u00e9. Les annonceurs ne pourront alors probablement pas cibler les abonn\u00e9s en fonction de leur \u00e2ge, de leur sexe ou de leur comportement d’utilisation.<\/p>\n

Netflix\u00a0: Agr\u00e9able m\u00eame avec des publicit\u00e9s\u00a0? Le temps nous le dira. | Image\u00a0: Mollie\u00a0Sivaram<\/p>\n

On dit que Netflix veut placer environ quatre minutes de publicit\u00e9 par heure dans son tarif financ\u00e9 par la publicit\u00e9. Dans le cas des films, la publicit\u00e9 n’est diffus\u00e9e qu’avant le film proprement dit. En s\u00e9rie, les spots peuvent aussi faire office de pauses. De plus, il existe des sp\u00e9cifications quant \u00e0 la fr\u00e9quence \u00e0 laquelle les t\u00e9l\u00e9spectateurs individuels voient le m\u00eame endroit. Cela ne devrait pas \u00eatre plus d’une fois par heure et pas plus de trois fois par jour.<\/p>\n

Streaming<\/a> avec publicit\u00e9s : une bonne affaire pour vous ? Ou allez-vous vous en tenir aux offres sans publicit\u00e9\u00a0?<\/strong><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f REVIEWS News – Paris\/France. Netflix a d\u00e9j\u00e0 officiellement confirm\u00e9 les pr\u00e9paratifs d’un tarif financ\u00e9 par la publicit\u00e9. Cependant, \u00e0 la fin, vous souhaitez continuer \u00e0 proposer de nouveaux films et contenus originaux Netflix pour les enfants exclusivement sans publicit\u00e9. Il semble maintenant que l’abonnement financ\u00e9 par la publicit\u00e9 pourrait \u00eatre lanc\u00e9 plus t\u00f4t que […]<\/p>\n","protected":false},"author":10,"featured_media":68384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,125],"class_list":["post-68383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix : Tarif financ\u00e9 par la publicit\u00e9 probablement avanc\u00e9 \u00e0 novembre 2022 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f REVIEWS News - Paris\/France. Netflix a d\u00e9j\u00e0 officiellement confirm\u00e9 les pr\u00e9paratifs d'un tarif financ\u00e9 par la publicit\u00e9. Cependant, \u00e0 la fin, vous\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/netflix-tarif-finance-par-la-publicite-probablement-avance-a-novembre-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix : Tarif financ\u00e9 par la publicit\u00e9 probablement avanc\u00e9 \u00e0 novembre 2022 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\u2714\ufe0f REVIEWS News - Paris\/France. Netflix a d\u00e9j\u00e0 officiellement confirm\u00e9 les pr\u00e9paratifs d'un tarif financ\u00e9 par la publicit\u00e9. 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