{"id":68173,"date":"2022-09-05T07:20:48","date_gmt":"2022-09-05T05:20:48","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-fin-de-netflix\/"},"modified":"2022-09-05T07:43:55","modified_gmt":"2022-09-05T05:43:55","slug":"la-fin-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-fin-de-netflix\/","title":{"rendered":"La fin de Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-09-05 07:20:48 – Paris\/France. <\/strong>
\n<\/p>\n

L’entreprise qui a provoqu\u00e9 le plus grand changement de l’histoire de la t\u00e9l\u00e9vision s’est heurt\u00e9e \u00e0 un mur. Juste \u00e0 un moment o\u00f9 de plus en plus de personnes consomment des vid\u00e9os via diffusion<\/i> que par c\u00e2ble et\/ou t\u00e9l\u00e9vision ouverte, Netflix<\/i> elle se renie et s’appr\u00eate \u00e0 ins\u00e9rer des publicit\u00e9s dans sa programmation. <\/p>\n

Leader incontest\u00e9 de la production et de la distribution de vid\u00e9o commerciale, il a des audiences importantes dans presque tous les pays du monde (sauf la Chine.) Nous sommes plus de 220 millions d’abonn\u00e9s qui alimentent nos esprits avec le mal raffin\u00e9 de Frank Underwood, les jeux malades du calmar, la vie tragique du professeur de lyc\u00e9e devenu trafiquant de drogue et les fantasmes baroques de L’homme de sable.<\/i><\/p>\n

Il y a 6 ans, l’hebdomadaire du New York Times publiait un texte intitul\u00e9 Quelque chose comme Netflix peut-il survivre au monde cr\u00e9\u00e9 par Netflix ? —Netflix peut-il survivre dans le nouveau monde qu’il a cr\u00e9\u00e9<\/i>? La r\u00e9ponse semble \u00eatre un simple non.<\/p>\n

Je pense que nous connaissons tous l’histoire maintenant. C’\u00e9tait une entreprise abusive et inefficace -Blockbuster–, qui se consacrait \u00e0 la location de films, \u00e0 la vente de friandises et \u00e0 la facturation de suppl\u00e9ments, jusqu’\u00e0 ce qu’elle fasse faillite en 1997 lorsque, d’abord par courrier et au format DVD (deux par deux dans le plan de base) et une d\u00e9cennie plus tard, via Internet, Netflix est n\u00e9 sur le march\u00e9, livrant des films et des programmes t\u00e9l\u00e9vis\u00e9s complets, en direct et sans publicit\u00e9.<\/p>\n

Netflix est n\u00e9 avec 700 titres et a ensuite achet\u00e9, pour presque rien, les droits de diffusion num\u00e9rique de presque toute l’industrie cin\u00e9matographique et t\u00e9l\u00e9visuelle grand public, qui l’a fondamentalement ignor\u00e9e ; m\u00eame en 2012 quand ils ont pay\u00e9 100 millions de dollars pour la production de 26 chapitres d’un drame politique –Ch\u00e2teau de cartes<\/i>–, qui a consist\u00e9 \u00e0 recruter plus de 10 millions de nouveaux clients pour r\u00e9cup\u00e9rer leur investissement. Et bien s\u00fbr, ils ont r\u00e9ussi.<\/p>\n

Alors que la t\u00e9l\u00e9vision par c\u00e2ble et la t\u00e9l\u00e9diffusion suivent les traces qui ont autrefois conduit les anciennes industries de la presse \u00e9crite et de la musique \u00e0 emprunter le m\u00eame chemin que les dinosaures, cette soci\u00e9t\u00e9 est devenue la principale r\u00e9f\u00e9rence de l’\u00e8re des transmissions via Internet.<\/p>\n

Pour les na\u00effs qui veulent penser que le le contenu est roi, Netflix<\/i> a d\u00e9montr\u00e9 sa sup\u00e9riorit\u00e9 technologique dans la compression vid\u00e9o \u2013 il en est le principal b\u00e9n\u00e9ficiaire, avec Youtube<\/i> de l’augmentation spectaculaire de l’utilisation du haut d\u00e9bit sur la plan\u00e8te – et, surtout, de l’utilisation des donn\u00e9es que les utilisateurs eux-m\u00eames g\u00e9n\u00e8rent lors de l’utilisation de leur plate-forme. <\/p>\n

Incidemment, dans leurs premi\u00e8res ann\u00e9es, ils ont r\u00e9ussi \u00e0 transformer le march\u00e9 du cin\u00e9ma – que l’ancienne industrie contr\u00f4lait -, devenant un m\u00e9ga-distributeur de s\u00e9ries t\u00e9l\u00e9vis\u00e9es qui avait d\u00e9j\u00e0 eu un certain succ\u00e8s sur certains march\u00e9s nationaux.<\/p>\n

Concentr\u00e9 sur la cr\u00e9ation d’un march\u00e9 mondial – il compte aujourd’hui 220 millions d’abonn\u00e9s payants dans 196 pays et 70 millions rien qu’aux \u00c9tats-Unis, plus d’utilisateurs que la t\u00e9l\u00e9vision par c\u00e2ble n’en a jamais eu -, Netflix<\/i> Cela n’a pas \u00e9t\u00e9 une activit\u00e9 tr\u00e8s lucrative. Favori des \u00ab\u00a0march\u00e9s\u00a0\u00bb, cependant, il disposait jusqu’\u00e0 pr\u00e9sent d’un investissement en capital suffisant pour investir plus que toute autre entreprise de m\u00e9dias dans la production ou l’achat de contenus. Cette ann\u00e9e, environ 20 milliards de dollars. <\/p>\n

De l’article cit\u00e9 plus haut, je retiens ce que Reed Hastings, l’un des cr\u00e9ateurs de Netflix<\/i>: Une fois que le t\u00e9l\u00e9spectateur a connu la t\u00e9l\u00e9vision sans interruption publicitaire, sans avoir \u00e0 attendre une semaine pour voir le chapitre suivant et avec des milliers d’options \u00e0 port\u00e9e de main, il ne reviendra jamais aux anciens formats dans lesquels une poign\u00e9e de cadres avaient tout le contr\u00f4le de votre temps libre.<\/p>\n

Convaincu que toute la t\u00e9l\u00e9vision finira par passer \u00e0 Internet – comme cela s’est produit avec la t\u00e9l\u00e9phonie, des lignes fixes aux mobiles -, cependant, le mois dernier, Hastings lui-m\u00eame a annonc\u00e9 que, compte tenu de la pression des autres plates-formes contre qui est d\u00e9sormais en concurrenceAmazone, <\/i>Apple, HBO, etc.– Netflix<\/i> est en pourparlers avec Google<\/i> Oui microsoft <\/i>pour trouver une formule qui leur permette d’int\u00e9grer des publicit\u00e9s dans leur offre de contenu.<\/p>\n

En d’autres termes et en substance : le m\u00eame mod\u00e8le avec lequel la t\u00e9l\u00e9vision commerciale est n\u00e9e au milieu du si\u00e8cle dernier. Ouah.<\/p>\n

Professeur \u00e0 l’UNAM<\/b><\/i><\/p>\n

cesar196311@gmail.com<\/b><\/i><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-09-05 07:20:48 – Paris\/France. L’entreprise qui a provoqu\u00e9 le plus grand changement de l’histoire de la t\u00e9l\u00e9vision s’est heurt\u00e9e \u00e0 un mur. Juste \u00e0 un moment o\u00f9 de plus en plus de personnes consomment des vid\u00e9os via diffusion que par c\u00e2ble et\/ou t\u00e9l\u00e9vision ouverte, Netflix elle se renie et s’appr\u00eate \u00e0 ins\u00e9rer des publicit\u00e9s […]<\/p>\n","protected":false},"author":7,"featured_media":68174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[360,13981,375,13982,127,123,125,1007],"class_list":["post-68173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-amazone","tag-cesar-romero","tag-diffusion","tag-moments-interessants","tag-netflix","tag-streaming","tag-streaming-series","tag-youtube"],"yoast_head":"\nLa fin de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-09-05 07:20:48 - Paris\/France. 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