{"id":66402,"date":"2022-09-02T13:11:00","date_gmt":"2022-09-02T11:11:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-part-de-marche-de-liphone-aux-etats\/"},"modified":"2022-09-02T14:27:53","modified_gmt":"2022-09-02T12:27:53","slug":"la-part-de-marche-de-liphone-aux-etats","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-part-de-marche-de-liphone-aux-etats\/","title":{"rendered":"La part de march\u00e9 de l’iPhone aux \u00c9tats"},"content":{"rendered":"

\u2714\ufe0f 2022-09-02 13:11:00 – Paris\/France. <\/strong>
\n<\/p>\n

La part de march\u00e9 de l’iPhone aux \u00c9tats-Unis a atteint un niveau record au dernier trimestre, lui donnant pour la toute premi\u00e8re fois plus de 50 % du march\u00e9 am\u00e9ricain total, selon un nouveau rapport d’information sur le march\u00e9.<\/p>\n

Apple domine \u00e9galement les ventes mondiales de smartphones haut de gamme, repr\u00e9sentant 78 % du segment des 1 000 $ et plus dans le monde\u2026<\/p>\n

Part de march\u00e9 de l’iPhone aux \u00c9tats-Unis<\/h2>\n

En mesurant la part de march\u00e9 totale de l’iPhone aux \u00c9tats-Unis, Counterpoint Research n’examine pas seulement les nouvelles ventes, mais le nombre total d’utilisateurs actifs de smartphones – ce que l’on appelle la \u00ab\u00a0base install\u00e9e active\u00a0\u00bb.<\/p>\n

La Financial Times<\/em> rend compte de cette nouvelle \u00e9tape.<\/p>\n

\n

Apple a d\u00e9pass\u00e9 les appareils Android pour repr\u00e9senter plus de la moiti\u00e9 des smartphones utilis\u00e9s aux \u00c9tats-Unis, donnant au fabricant d’iPhone un avantage sur son rival alors qu’il pousse dans des secteurs tels que la finance et la sant\u00e9.<\/p>\n

Selon les donn\u00e9es de Counterpoint Research, la part la plus \u00e9lev\u00e9e de 50% de l’iPhone depuis son lancement en 2007 a \u00e9t\u00e9 franchie pour la premi\u00e8re fois au cours du trimestre se terminant en juin. Quelque 150 appareils utilisant le syst\u00e8me d’exploitation Android de Google, men\u00e9s par Samsung et Lenovo, repr\u00e9sentaient le reste [\u2026]<\/p>\n<\/blockquote>\n

La FT<\/em> dit que m\u00eame si les livraisons de nouveaux t\u00e9l\u00e9phones peuvent fluctuer \u00e9norm\u00e9ment d’un trimestre \u00e0 l’autre, en fonction des d\u00e9lais de lancement des smartphones, la base install\u00e9e active est une mesure plus significative de la popularit\u00e9.<\/p>\n

\n

La base install\u00e9e active prend en compte les millions de personnes introduites dans l’\u00e9cosyst\u00e8me d’Apple via le march\u00e9 des t\u00e9l\u00e9phones d’occasion, ainsi que celles qui utilisent des iPhones achet\u00e9s il y a des ann\u00e9es.<\/p>\n<\/blockquote>\n

L’analyste de CSS Insight, Ben Woods, est d’accord, affirmant que m\u00eame si les exp\u00e9ditions trimestrielles peuvent faire la une des journaux, Apple \u00ab\u00a0saisit discr\u00e8tement plus de parts chaque ann\u00e9e\u00a0\u00bb.<\/p>\n

Il dit que la base install\u00e9e \u2013 quelque chose qu’Apple a toujours soulign\u00e9 et d\u00e9crit comme son \u00abmoteur\u00bb pour l’entreprise \u2013 est de plus en plus importante car le fabricant d’iPhone augmente continuellement les revenus qu’il r\u00e9alise aupr\u00e8s des propri\u00e9taires d’iPhone existants. <\/p>\n

\u00ab\u00a0Quiconque ach\u00e8te un iPhone, qu’il soit d’occasion, de troisi\u00e8me main ou de quatri\u00e8me main, donnera probablement de l’argent \u00e0 Apple pour acheter des applications, payer pour iCloud, utiliser Apple Music ou effectuer des transactions sur Apple Pay. Et c’est un mod\u00e8le que personne d’autre, vraiment, n’a \u00e9t\u00e9 capable de reproduire.<\/p>\n

Les services ne se contentent pas de g\u00e9n\u00e9rer des revenus : ils g\u00e9n\u00e8rent \u00e9galement des m\u00e9ga b\u00e9n\u00e9fices. Alors que la marge globale d’Apple est d’environ 37 \u00e0 38 %, on estime que les marges des services d\u00e9passent 70 %.<\/p>\n

L’iPhone domine les ventes premium mondiales<\/h2>\n

Un rapport distinct de Counterpoint indique qu’Apple continue \u00e9galement de dominer le march\u00e9 mondial des smartphones haut de gamme.<\/p>\n

Le segment haut de gamme est d\u00e9fini comme un de gros<\/em> prix de 400 $ +. Ici, Apple prend 57% du march\u00e9 mondial. Dans la tranche ultra-premium des appareils \u00e0 plus de 1 000 $, Apple d\u00e9tient 78 % du segment.<\/p>\n

Varun Mishra de Counterpoint a d\u00e9clar\u00e9 que cette tranche sup\u00e9rieure du march\u00e9 n’\u00e9tait pas seulement rentable, mais aussi relativement \u00e9pargn\u00e9e par le ralentissement financier.<\/p>\n

\u00ab Cette tendance sur le march\u00e9 ultra-premium est omnipr\u00e9sente dans toutes les r\u00e9gions, malgr\u00e9 les pressions inflationnistes. En effet, les consommateurs ais\u00e9s ne sont pas affect\u00e9s par les vents contraires \u00e9conomiques actuels. Par cons\u00e9quent, le segment des prix bas \u00e0 moyens a \u00e9t\u00e9 durement touch\u00e9 par les vents contraires macro\u00e9conomiques r\u00e9cents, tandis que le segment des prix \u00e9lev\u00e9s semble toujours solide, ce qui a encore gonfl\u00e9 les prix de vente moyens. En outre, le nombre croissant de programmes de financement et un \u00e9cosyst\u00e8me croissant de reprises et d’EMI [monthly payment plans] aident \u00e9galement les consommateurs \u00e0 mettre \u00e0 niveau leurs appareils sans payer le prix total \u00e0 l’avance.\u00a0\u00bb<\/p>\n

Photo\u00a0: Mathieu\u00a0Improvisato\/Unsplash<\/em><\/p>\n

FTC\u00a0: Nous utilisons des liens d’affiliation automatique g\u00e9n\u00e9rateurs de revenus.<\/em> Suite.<\/p>\n

\n

D\u00e9couvrez 9to5Mac sur YouTube pour plus d’actualit\u00e9s Apple\u00a0:<\/p>\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-09-02 13:11:00 – Paris\/France. La part de march\u00e9 de l’iPhone aux \u00c9tats-Unis a atteint un niveau record au dernier trimestre, lui donnant pour la toute premi\u00e8re fois plus de 50 % du march\u00e9 am\u00e9ricain total, selon un nouveau rapport d’information sur le march\u00e9. Apple domine \u00e9galement les ventes mondiales de smartphones haut de gamme, […]<\/p>\n","protected":false},"author":8,"featured_media":66403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,32],"tags":[36,46,37],"class_list":["post-66402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","category-mobile","tag-mobile","tag-smartphone","tag-technologie"],"yoast_head":"\nLa part de march\u00e9 de l'iPhone aux \u00c9tats - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-09-02 13:11:00 - Paris\/France. 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AppleInsider est soutenu par son public et peut gagner une commission en tant qu'associ\u00e9 Amazon et partenaire affili\u00e9 sur les achats \u00e9ligibles. Ces partenariats d'affiliation n'influencent pas notre contenu \u00e9ditorial. 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