{"id":66399,"date":"2022-09-02T14:00:00","date_gmt":"2022-09-02T12:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-reduction-du-prix-du-nba-league-pass-est-une-etape-vers-la-transformation-des-flux-sportifs\/"},"modified":"2022-09-02T14:25:45","modified_gmt":"2022-09-02T12:25:45","slug":"la-reduction-du-prix-du-nba-league-pass-est-une-etape-vers-la-transformation-des-flux-sportifs","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-reduction-du-prix-du-nba-league-pass-est-une-etape-vers-la-transformation-des-flux-sportifs\/","title":{"rendered":"La r\u00e9duction du prix du NBA League Pass est une \u00e9tape vers la transformation des flux sportifs"},"content":{"rendered":"

\ud83d\ude0d 2022-09-02 14:00:00 – Paris\/France. <\/strong>
\n <\/p>\n

La plupart des ligues sportives ont rattrap\u00e9 leur temps, se connectant avec des publics de tous \u00e2ges sur les plateformes sociales et num\u00e9riques. Cependant, le seul endroit o\u00f9 ils tombent continuellement \u00e0 plat est le Streaming<\/a>. Nielsen a r\u00e9cemment rapport\u00e9 que l’audience en Streaming<\/a> a d\u00e9pass\u00e9 l’audience du c\u00e2ble pour la premi\u00e8re fois en juillet 2022 avec 34,8% des consommateurs regardant leurs programmes pr\u00e9f\u00e9r\u00e9s en ligne. Cela pr\u00e9sente une formidable opportunit\u00e9 sur laquelle NBA League Pass semble capitaliser avec son dernier changement.<\/p>\n

Comme l’a rapport\u00e9 Jacob Feldman chez Sportico, le programme de Streaming<\/a> phare de la ligue, NBA League Pass, pr\u00e9voit de r\u00e9duire ses prix de plus de moiti\u00e9 pour la saison \u00e0 venir. Cela attirera effectivement plus de consommateurs sur sa plate-forme \u00e0 un co\u00fbt comparable \u00e0 ce que beaucoup paient pour leur facture mensuelle Netflix<\/a>, Hulu ou ESPN +.<\/p>\n

Ce nouveau co\u00fbt annuel de 100 $ correspond au prix d’ESPN + et est nettement inf\u00e9rieur \u00e0 celui des deux plus grands concurrents nationaux de la NBA, la NFL et la MLB. Le forfait d’un an NBA League Pass + NBATV de l’ann\u00e9e derni\u00e8re co\u00fbtait 229,99 $, ce qui \u00e9tait d’env. 64 $ de moins que NFL Sunday Ticket et 90 $ de plus que MLB.TV. Pour r\u00e9f\u00e9rence, 12 mois du plan standard de Netflix<\/a> co\u00fbtent environ. 186 $.<\/p>\n

Un NBA League Pass plus abordable est la premi\u00e8re \u00e9tape pour changer les flux sportifs.<\/h2>\n

En r\u00e9duisant le prix de sa plateforme de diffusion en direct \u00e0 un prix test\u00e9 et pris en charge par le march\u00e9, la NBA fait d’une pierre deux coups. Tout d’abord, de nombreux utilisateurs appartenant \u00e0 des groupes d\u00e9mographiques plus jeunes et \/ ou \u00e0 faible revenu sont plus susceptibles de s’abonner au NBA League Pass au lieu de mener une guerre contre les pop-ups en regardant sur des flux ill\u00e9gaux. D’un autre c\u00f4t\u00e9, la ligue ins\u00e8re son produit dans les \u00ab\u00a0Streaming<\/a> Wars\u00a0\u00bb contre une gamme plus large de services comme Netflix<\/a>, Hulu, Disney+ et HBO Maxes du monde tout en devenant plus accessible que les autres ligues sportives majeures.<\/p>\n

Alors que les soci\u00e9t\u00e9s de divertissement et les conglom\u00e9rats de m\u00e9dias se d\u00e9m\u00e8nent pour attirer les gens sur leurs plateformes, les ligues sportives se sont g\u00e9n\u00e9ralement tenues \u00e0 ce qu’elles connaissent : les offres t\u00e9l\u00e9vis\u00e9es. Il sera difficile de compenser la perte de revenus des accords de droits exclusifs, mais en m\u00eame temps, la NBA peut maintenir ces int\u00e9r\u00eats gr\u00e2ce \u00e0 des pannes pour les march\u00e9s locaux tout en \u00e9largissant la vision d’un public plus d\u00e9contract\u00e9 de la ligue.<\/p>\n

\u00c0 ce stade de la transition, la plupart des Am\u00e9ricains sont abonn\u00e9s \u00e0 au moins un ou deux services de Streaming<\/a>. Beaucoup ont \u00e9galement le mot de passe du compte de quelqu’un d’autre, compilant l’acc\u00e8s au Streaming<\/a> comme des sous chanceux. Si le budget du Streaming<\/a> se limite \u00e0 un ou deux services par an pour un utilisateur moyen, les fans de basket seraient plus enclins \u00e0 sacrifier un de leurs autres services de Streaming<\/a> pour acc\u00e9der \u00e0 des centaines de matchs de basket chaque saison.<\/p>\n

Avec ce changement, NBA League Pass devient le premier service de Streaming<\/a> sportif \u00e0 s’ins\u00e9rer dans le prix des services communs. Cela diff\u00e8re grandement de l’ancien tarif League Pass ou de celui de NFL Sunday Ticket, qui finit par co\u00fbter le m\u00eame montant que vous pourriez payer pour acc\u00e9der \u00e0 trois streamers plus traditionnels. \u00c0 son tour, la NBA a la possibilit\u00e9 de puiser dans un plus large \u00e9ventail de consommateurs et, par cons\u00e9quent, plus de m\u00e9nages.<\/p>\n

Ainsi, en plus d’\u00eatre une \u00e9norme r\u00e9ussite sur les r\u00e9seaux sociaux et sur le march\u00e9 mondial, la ligue de basket-ball la plus prolifique au monde se lance dans le jeu en Streaming<\/a> pour \u00e9largir son audience et attirer davantage l’attention de vos sportifs moyens. ventilateur.<\/p>\n

La NBA joue aux \u00e9checs tandis que la comp\u00e9tition joue aux dames en ce qui concerne sa nouvelle strat\u00e9gie en mati\u00e8re de Streaming<\/a>.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-02 14:00:00 – Paris\/France. La plupart des ligues sportives ont rattrap\u00e9 leur temps, se connectant avec des publics de tous \u00e2ges sur les plateformes sociales et num\u00e9riques. Cependant, le seul endroit o\u00f9 ils tombent continuellement \u00e0 plat est le Streaming. Nielsen a r\u00e9cemment rapport\u00e9 que l’audience en Streaming a d\u00e9pass\u00e9 l’audience du c\u00e2ble pour […]<\/p>\n","protected":false},"author":9,"featured_media":66400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,126],"class_list":["post-66399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nLa r\u00e9duction du prix du NBA League Pass est une \u00e9tape vers la transformation des flux sportifs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-02 14:00:00 - Paris\/France. 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