{"id":65396,"date":"2022-08-31T22:14:31","date_gmt":"2022-08-31T20:14:31","guid":{"rendered":"https:\/\/reviews.tn\/news\/snap-licencie-20-de-ses-employes-et-se-restructure\/"},"modified":"2022-09-01T03:24:43","modified_gmt":"2022-09-01T01:24:43","slug":"snap-licencie-20-de-ses-employes-et-se-restructure","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/snap-licencie-20-de-ses-employes-et-se-restructure\/","title":{"rendered":"Snap licencie 20 % de ses employ\u00e9s et se restructure"},"content":{"rendered":"

\ud83d\udcf1 2022-08-31 22:14:31 – Paris\/France. <\/strong>
\n<\/p>\n

Snap, le fabricant de l’application de messagerie \u00e9ph\u00e9m\u00e8re Snapchat, licencie 20% de ses employ\u00e9s, abandonne au moins six produits et nomme son premier directeur g\u00e9n\u00e9ral en sept ans, a d\u00e9clar\u00e9 mercredi la soci\u00e9t\u00e9 de m\u00e9dias sociaux en difficult\u00e9 financi\u00e8re.<\/p>\n

Les coupes devraient affecter pr\u00e8s de 1 300 des 6 400 employ\u00e9s de Snap, a indiqu\u00e9 la soci\u00e9t\u00e9. Snap ferme sa division qui produisait des \u00e9missions courtes exclusives avec des c\u00e9l\u00e9brit\u00e9s et d’autres influenceurs, ainsi que son application de cartographie sociale, Zenly ; son application de cr\u00e9ation musicale, Voisey ; et du mat\u00e9riel, y compris sa cam\u00e9ra drone, Pixy.<\/p>\n

Dans le m\u00eame temps, Snap a annonc\u00e9 qu’il nommait Jerry Hunter, vice-pr\u00e9sident senior de l’ing\u00e9nierie, au poste de directeur de l’exploitation. M. Hunter deviendra le n \u00b0 2 d’Evan Spiegel, qui est l’un des fondateurs de Snap et son directeur g\u00e9n\u00e9ral. Le poste de directeur g\u00e9n\u00e9ral \u00e9tait vacant depuis 2015.<\/p>\n

Dans un e-mail aux employ\u00e9s mercredi, M. Spiegel a accus\u00e9 les conditions macro\u00e9conomiques difficiles de lui avoir forc\u00e9 la main.<\/p>\n

\u00ab\u00a0Alors que nous poursuivrons notre travail pour r\u00e9acc\u00e9l\u00e9rer la croissance des revenus, nous devons assurer le succ\u00e8s \u00e0 long terme de Snap dans n’importe quel environnement\u00a0\u00bb, a-t-il \u00e9crit. Il a ajout\u00e9 : \u00ab\u00a0Je suis profond\u00e9ment d\u00e9sol\u00e9 que ces changements soient n\u00e9cessaires pour assurer le succ\u00e8s \u00e0 long terme de notre entreprise.\u00a0\u00bb<\/p>\n

Les licenciements de Snap ont \u00e9t\u00e9 signal\u00e9s plus t\u00f4t par le site d’information technologique The Verge.<\/p>\n

Snap, qui est populaire aupr\u00e8s des adolescents et des jeunes adultes et compte plus de 347 millions d’utilisateurs actifs dans le monde, a lutt\u00e9 pendant des mois. Les changements de confidentialit\u00e9 d’Apple ont affect\u00e9 son activit\u00e9 publicitaire, et la hausse de l’inflation et l’incertitude \u00e9conomique ont rendu les annonceurs nerveux.<\/p>\n

Le mois dernier, Snap a annonc\u00e9 son taux de croissance trimestriel le plus lent depuis son introduction en bourse en 2017 et a d\u00e9clar\u00e9 qu’il \u00ab\u00a0r\u00e9duirait consid\u00e9rablement\u00a0\u00bb son rythme d’embauche. Il a \u00e9galement refus\u00e9 de pr\u00e9dire sa performance financi\u00e8re pour le trimestre en cours en raison des \u00ab\u00a0incertitudes li\u00e9es \u00e0 l’environnement op\u00e9rationnel\u00a0\u00bb. Le cours de l’action Snap a chut\u00e9 de plus de 76% depuis le d\u00e9but de l’ann\u00e9e.<\/p>\n

De nombreuses entreprises de m\u00e9dias sociaux sont aux prises avec la perspective d’une r\u00e9cession. Meta, la maison m\u00e8re de Facebook et Instagram, et Twitter ont \u00e9galement ralenti leurs embauches ces derniers mois. Mais Snap, comme Twitter, est particuli\u00e8rement vuln\u00e9rable aux chocs \u00e9conomiques car il s’agit d’une petite entreprise de m\u00e9dias sociaux et s’appuie fortement sur un moyen principal de gagner de l’argent.<\/p>\n

\u00ab\u00a0Lorsque l’\u00e9conomie commence \u00e0 ralentir, les budgets publicitaires se resserrent\u00a0\u00bb, a d\u00e9clar\u00e9 Brent Thill, analyste actions chez Jefferies. \u00ab\u00a0Les annonceurs ont tendance \u00e0 se tourner vers les plates-formes \u00e9prouv\u00e9es, comme Google ou Amazon, o\u00f9 se trouvent les portefeuilles.\u00a0\u00bb<\/p>\n

Certains dirigeants de Snap sont partis. Son directeur commercial, Jeremi Gorman, et son vice-pr\u00e9sident des ventes pour les Am\u00e9riques, Peter Naylor, sont r\u00e9cemment partis pour Netflix. Leurs sorties ont \u00e9t\u00e9 signal\u00e9es plus t\u00f4t par The Verge.<\/p>\n

M. Spiegel a d\u00e9clar\u00e9 que l’ampleur des licenciements \u00ab\u00a0varierait d’une \u00e9quipe \u00e0 l’autre\u00a0\u00bb. Il a d\u00e9clar\u00e9 que l’ampleur des coupes r\u00e9duirait \u00e9galement \u00ab\u00a0consid\u00e9rablement le risque de devoir recommencer\u00a0\u00bb. La soci\u00e9t\u00e9 a d\u00e9clar\u00e9 qu’elle s’attendait \u00e0 \u00e9conomiser 500 millions de dollars gr\u00e2ce \u00e0 la restructuration.<\/p>\n

Les projets et produits que Snap met fin ont \u00e9t\u00e9 d\u00e9ploy\u00e9s afin que l’entreprise puisse mieux rivaliser avec ses rivaux et attirer des cr\u00e9ateurs sur la plate-forme. Des applications comme Zenly et Voisey, qui fonctionnent ind\u00e9pendamment de Snapchat, ont \u00e9t\u00e9 positionn\u00e9es contre Instagram et TikTok.<\/p>\n

Dans son e-mail, M. Spiegel a d\u00e9clar\u00e9 que Snap se concentrerait davantage sur trois domaines : la croissance de la communaut\u00e9, la croissance des revenus et la r\u00e9alit\u00e9 augment\u00e9e. Il a d\u00e9clar\u00e9 que l’entreprise continuerait d’investir dans ces priorit\u00e9s.<\/p>\n

M. Spiegel a \u00e9galement d\u00e9clar\u00e9 que les revenus de Snap au cours du trimestre en cours avaient augment\u00e9 de 8% par rapport \u00e0 il y a un an, ce qui \u00e9tait \u00ab\u00a0bien en de\u00e7\u00e0\u00a0\u00bb de ce que la soci\u00e9t\u00e9 attendait plus t\u00f4t cette ann\u00e9e, mais constituait une am\u00e9lioration par rapport \u00e0 la croissance des revenus \u00ab\u00a0approximativement stable\u00a0\u00bb au d\u00e9but de l’ann\u00e9e. trimestre le mois dernier.<\/p>\n

Snap et d’autres soci\u00e9t\u00e9s de m\u00e9dias sociaux continuent \u00e9galement de faire l’objet d’un examen minutieux de la part des l\u00e9gislateurs et des r\u00e9gulateurs pour avoir expos\u00e9 les jeunes utilisateurs \u00e0 des contenus potentiellement dangereux, qui, selon certains, peuvent aggraver les troubles de l’alimentation et les maladies mentales. Snapchat a d\u00e9ploy\u00e9 ses premiers contr\u00f4les parentaux ce mois-ci.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-08-31 22:14:31 – Paris\/France. Snap, le fabricant de l’application de messagerie \u00e9ph\u00e9m\u00e8re Snapchat, licencie 20% de ses employ\u00e9s, abandonne au moins six produits et nomme son premier directeur g\u00e9n\u00e9ral en sept ans, a d\u00e9clar\u00e9 mercredi la soci\u00e9t\u00e9 de m\u00e9dias sociaux en difficult\u00e9 financi\u00e8re. Les coupes devraient affecter pr\u00e8s de 1 300 des 6 400 […]<\/p>\n","protected":false},"author":8,"featured_media":65397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[44,36,37],"class_list":["post-65396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-actus-mobile","tag-mobile","tag-technologie"],"yoast_head":"\nSnap licencie 20 % de ses employ\u00e9s et se restructure - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-08-31 22:14:31 - Paris\/France. 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