{"id":64945,"date":"2022-08-31T12:00:00","date_gmt":"2022-08-31T10:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/letat-du-streaming-des-reseaux-sociaux-et-des-podcasts-en-3-graphiques\/"},"modified":"2022-08-31T12:53:54","modified_gmt":"2022-08-31T10:53:54","slug":"letat-du-streaming-des-reseaux-sociaux-et-des-podcasts-en-3-graphiques","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/letat-du-streaming-des-reseaux-sociaux-et-des-podcasts-en-3-graphiques\/","title":{"rendered":"L’\u00e9tat du streaming, des r\u00e9seaux sociaux et des podcasts en 3 graphiques"},"content":{"rendered":"

\ud83c\udf7f 2022-08-31 12:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

On s’est beaucoup interrog\u00e9 sur la fa\u00e7on dont la pand\u00e9mie a chang\u00e9 la fa\u00e7on dont nous interagissons avec Internet, et sur la fa\u00e7on dont cela pourrait changer \u00e0 nouveau \u00e0 mesure que la pand\u00e9mie recule. \u00c0 un moment donn\u00e9, on nous a assur\u00e9 que la pand\u00e9mie \u00ab acc\u00e9l\u00e9rait la transformation num\u00e9rique \u00bb. Maintenant peut-\u00eatre que nous n’en sommes pas si s\u00fbrs.<\/p>\n

Mais voici une autre fa\u00e7on de voir les choses\u00a0: si vous alliez vous coucher au d\u00e9but de 2020 et que vous vous r\u00e9veilliez maintenant, les choses seraient \u00e0 peu pr\u00e8s l\u00e0 o\u00f9 vous pensez qu’elles seraient\u00a0: nous sommes toujours coll\u00e9s \u00e0 nos appareils num\u00e9riques, mais plus encore. .<\/p>\n

Nous pourrions \u00e9crire plus \u00e0 ce sujet. Mais parfois, les images – ou dans ce cas, les graphiques – font bien mieux que les mots. Examinons rapidement comment nous passons notre temps en ligne, ce qui a chang\u00e9 et ce que cela signifie.<\/p>\n

Cet \u00e9t\u00e9, par exemple, a marqu\u00e9 une \u00e9tape importante pour le monde de la vid\u00e9o en Streaming<\/a>\u00a0: c’est la premi\u00e8re fois, selon Nielsen, que les Am\u00e9ricains regardent plus la t\u00e9l\u00e9vision en Streaming<\/a> que le c\u00e2ble.<\/p>\n

Il est possible, soit dit en passant, que ce tableau bouge un peu cet automne lorsque les cha\u00eenes de t\u00e9l\u00e9vision traditionnelles pr\u00e9senteront leurs nouvelles \u00e9missions (en Streaming<\/a>, de nouvelles choses arrivent tout le temps \u00e0 l’\u00e9cran). Mais c’est un rappel que le g\u00e9nie du Streaming<\/a> ne retourne jamais dans la bouteille, m\u00eame si les grandes entreprises de m\u00e9dias et leurs investisseurs pourraient aimer cela. L’astuce consiste \u00e0 trouver comment gagner de l’argent avec le Streaming<\/a> \u2013 quelque chose que Netflix<\/a> commence \u00e0 peine \u00e0 faire, et certains de ses nouveaux concurrents, comme Disney et Warner Brothers Discovery, doivent maintenant le faire \u00e9galement.<\/p>\n

La soci\u00e9t\u00e9 anciennement connue sous le nom de Facebook, quant \u00e0 elle, gagne beaucoup d’argent \u2013 \u200b\u200bMeta a enregistr\u00e9 pr\u00e8s de 40 milliards de dollars de b\u00e9n\u00e9fices en 2021 \u2013 mais les utilisateurs sont une autre histoire. La croissance de toutes ses applications ralentit et le service Facebook d’origine a en fait perdu des utilisateurs \u00e0 la fin de l’ann\u00e9e derni\u00e8re avant de remonter au printemps suivant.<\/p>\n

Si vous \u00eates un lecteur r\u00e9gulier de cette chronique, vous savez que TikTok est devenu un probl\u00e8me majeur pour Meta \u2013 un probl\u00e8me que la soci\u00e9t\u00e9 souligne souvent et qu’elle essaie de r\u00e9soudre en rendant ses applications plus proches de TikTok. Mais Facebook a un autre concurrent de longue date sur YouTube, et ce n’est pas parce que le plus grand service vid\u00e9o au monde n’attire pas autant l’attention de la presse qu’il n’est pas… le plus grand service vid\u00e9o au monde. C’est pourquoi il reste \u00e9norm\u00e9ment populaire aupr\u00e8s des jeunes internautes que Facebook aimerait attirer \u00e0 nouveau.<\/p>\n

Et enfin, un graphique qui a certes un attrait particulier pour les auteurs de cette histoire, puisque nous avons tous les deux fait des podcasts pour gagner notre vie\u00a0: il s’av\u00e8re que les personnes qui aiment les podcasts continuent d’aimer les podcasts, et que leur int\u00e9r\u00eat pour les podcasts n’a cess\u00e9 de cro\u00eetre peu importe ce qui se passe autour d’eux. Remarque importante : ces donn\u00e9es du service de mesure Podtrac ne nous disent pas si le nombre de personnes qui consomment des podcasts augmente, et il n’y a vraiment pas de bonnes donn\u00e9es pour cela. Un proxy d\u00e9cent, cependant : Spotify, qui a d\u00e9pens\u00e9 \u00e9norm\u00e9ment d’argent pour sa strat\u00e9gie de podcast, affirme que son nombre d’auditeurs de podcast a continu\u00e9 de cro\u00eetre.<\/p>\n

\n

Inscrivez-vous \u00e0 la newsletter Kafka on Media
\n <\/h3>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-08-31 12:00:00 – Paris\/France. On s’est beaucoup interrog\u00e9 sur la fa\u00e7on dont la pand\u00e9mie a chang\u00e9 la fa\u00e7on dont nous interagissons avec Internet, et sur la fa\u00e7on dont cela pourrait changer \u00e0 nouveau \u00e0 mesure que la pand\u00e9mie recule. \u00c0 un moment donn\u00e9, on nous a assur\u00e9 que la pand\u00e9mie \u00ab acc\u00e9l\u00e9rait la transformation […]<\/p>\n","protected":false},"author":9,"featured_media":64946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-64945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nL'\u00e9tat du streaming, des r\u00e9seaux sociaux et des podcasts en 3 graphiques - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-08-31 12:00:00 - Paris\/France. 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