{"id":64819,"date":"2022-08-31T05:24:00","date_gmt":"2022-08-31T03:24:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/asia-music-streaming-prospere-sur-mobile-mini\/"},"modified":"2022-08-31T07:59:41","modified_gmt":"2022-08-31T05:59:41","slug":"asia-music-streaming-prospere-sur-mobile-mini","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/asia-music-streaming-prospere-sur-mobile-mini\/","title":{"rendered":"Asia Music Streaming prosp\u00e8re sur mobile, mini"},"content":{"rendered":"

\ud83c\udf7f 2022-08-31 05:24:00 – Paris\/France. <\/strong>
\n<\/p>\n

\n\t
L’utilisation des t\u00e9l\u00e9phones intelligents est essentielle pour les auditeurs de musique dans certaines parties de l’Asie de l’Est, mais seule une minorit\u00e9 d’utilisateurs sont abonn\u00e9s aux services de Streaming<\/a>. Cette contradiction apparente peut expliquer l’essor des mini-abonnements dans la r\u00e9gion.<\/p>\n

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\t\u00ab\u00a0Environ 81% des auditeurs de musique en Malaisie utilisent des smartphones comme appareils d’\u00e9coute de musique pr\u00e9f\u00e9r\u00e9s au cours d’un mois typique, mais seulement 31% des diffuseurs de musique en Malaisie paient pour un abonnement de Streaming<\/a>\u00ab\u00a0, indique un nouveau rapport de la soci\u00e9t\u00e9 de conseil Luminate. La derni\u00e8re \u00e9tude Music 360 de la soci\u00e9t\u00e9 examine les habitudes et les pr\u00e9f\u00e9rences de consommation de musique dans une s\u00e9lection de march\u00e9s d’Asie-Pacifique, notamment la Cor\u00e9e du Sud, le Japon, les Philippines, la Tha\u00eflande, l’Indon\u00e9sie, le Vietnam et la Malaisie, mais \u00e0 l’exclusion de la Chine, de l’Inde, de Singapour et de l’Australie. <\/p>\n

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\tDes plates-formes telles que Spotify r\u00e9pondent au nouvel app\u00e9tit musical des consommateurs APAC en proposant des forfaits mobiles uniques (\u00ab\u00a0mini-abonnements premium\u00a0\u00bb) sur une base quotidienne ou hebdomadaire qui accordent un acc\u00e8s temporaire et des fonctionnalit\u00e9s premium cibl\u00e9es (pas de publicit\u00e9s, t\u00e9l\u00e9chargements de chansons pour une \u00e9coute hors ligne, audio de haute qualit\u00e9, etc.) \u00e0 partir de son catalogue complet de contenu audio.<\/p>\n

\n

\tCela refl\u00e8te les tentatives des streamers vid\u00e9o dans les r\u00e9gions les moins riches d’Asie du Sud-Est d’offrir des \u00ab\u00a0tarifs par sachet\u00a0\u00bb non r\u00e9currents, une facturation via les op\u00e9rateurs de t\u00e9l\u00e9communications et des plans d’abonnements r\u00e9currents fortement r\u00e9duits.<\/p>\n

\n

\tAlors que les mini-abonnements peuvent \u00eatre consid\u00e9r\u00e9s comme une introduction aux avantages de l’abonnement payant, de nombreux utilisateurs d’Asie de l’Est sont d\u00e9j\u00e0 aptes \u00e0 utiliser le Streaming<\/a> pour la d\u00e9couverte musicale. Un auditeur de musique APAC sur deux utilise des sites Web ou des applications de m\u00e9dias sociaux pour d\u00e9couvrir de nouvelles musiques et de nouveaux artistes, selon le rapport Luminate.<\/p>\n

\n

\tLa vid\u00e9o est particuli\u00e8rement importante pour la d\u00e9couverte de la musique dans les parties les moins d\u00e9velopp\u00e9es de la r\u00e9gion. Les auditeurs de musique en Tha\u00eflande, en Indon\u00e9sie et aux Philippines sont pr\u00e8s de deux fois plus susceptibles que les auditeurs am\u00e9ricains d’utiliser des sites de clips vid\u00e9o courts et des applications telles que TikTok pour leur d\u00e9couverte musicale.<\/p>\n

\n

\tCela dit, la r\u00e9gion poss\u00e8de \u00e9galement d’importantes plateformes de diffusion de musique locales, telles que Melon de Kakao Entertainment en Cor\u00e9e du Sud. Resso, une application hybride d’\u00e9coute et de partage de musique, est utilis\u00e9e en Indon\u00e9sie par 56\u00a0% de ceux qui connaissent la plateforme et prend en charge la diffusion personnalis\u00e9e des habitudes musicales d’un utilisateur \u00e0 d’autres.<\/p>\n

\n

\tLe partage social pourrait mener \u00e0 la d\u00e9couverte musicale transfrontali\u00e8re. En analysant les 10 000 meilleures chansons des pays asiatiques couverts par le rapport, Luminate indique que les meilleures chansons d’Indon\u00e9sie correspondent \u00e9troitement \u00e0 celles de Malaisie.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-08-31 05:24:00 – Paris\/France. L’utilisation des t\u00e9l\u00e9phones intelligents est essentielle pour les auditeurs de musique dans certaines parties de l’Asie de l’Est, mais seule une minorit\u00e9 d’utilisateurs sont abonn\u00e9s aux services de Streaming. Cette contradiction apparente peut expliquer l’essor des mini-abonnements dans la r\u00e9gion. \u00ab\u00a0Environ 81% des auditeurs de musique en Malaisie utilisent des […]<\/p>\n","protected":false},"author":9,"featured_media":64820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-64819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nAsia Music Streaming prosp\u00e8re sur mobile, mini - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-08-31 05:24:00 - Paris\/France. 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