{"id":63610,"date":"2022-08-29T14:00:00","date_gmt":"2022-08-29T12:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/crackle-plus-lance-la-serie-de-streaming-pet-caves-pour-petsmart\/"},"modified":"2022-08-29T14:21:20","modified_gmt":"2022-08-29T12:21:20","slug":"crackle-plus-lance-la-serie-de-streaming-pet-caves-pour-petsmart","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/crackle-plus-lance-la-serie-de-streaming-pet-caves-pour-petsmart\/","title":{"rendered":"Crackle Plus lance la s\u00e9rie de streaming \u00ab\u00a0Pet Caves\u00a0\u00bb pour PetSmart"},"content":{"rendered":"

\ud83c\udf7f 2022-08-29 14:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Chats. des chiens, des lapins et plus encore arrivent sur le service VOD financ\u00e9 par la publicit\u00e9 de Chicken Soup for the Soul Entertainment dans Grottes pour animaux de compagnie<\/em>une nouvelle s\u00e9rie cr\u00e9\u00e9e avec le sponsor PetSmart.<\/p>\n

Grottes pour animaux de compagnie <\/em>est h\u00e9berg\u00e9 par la comportementaliste pour animaux de compagnie Kayla Oliver et la c\u00e9l\u00e8bre architecte design Nina Ferrer, qui aident les amoureux des animaux \u00e0 relooker les chambres de leurs maisons pour accueillir les membres de leur famille, pour la plupart \u00e0 fourrure.<\/p>\n

Dans chaque \u00e9pisode, Oliver \u2013 qui a d\u00e9j\u00e0 travaill\u00e9 chez PetSmart \u2013 et Ferrer se rendent dans un magasin PetSmart pour les articles et accessoires dont ils ont besoin pour offrir un confort aux bestioles.<\/p>\n

L’\u00e9mission fera ses d\u00e9buts exclusivement sur le service de Streaming<\/a> gratuit Chicken Soup for the Soul, qui est disponible sur les t\u00e9l\u00e9viseurs intelligents Vizio et Samsung, \u00e0 partir du 1er septembre. Pet Caves sera \u00e9galement disponible gratuitement le 15 septembre via le service Crackle de la soci\u00e9t\u00e9. Redbox, r\u00e9cemment acquis par Chicken Soup for Soul Entertainment, diffusera \u00e9galement l’\u00e9mission plus tard cet automne.<\/p>\n

Darren Olive, vice-pr\u00e9sident ex\u00e9cutif des ventes nationales et de la strat\u00e9gie pour Crackle Plus, la division Chicken Soup for the Soul responsable de son activit\u00e9 de Streaming<\/a>, a d\u00e9clar\u00e9 Radiodiffusion + c\u00e2ble <\/em>que l’id\u00e9e de l’\u00e9mission est n\u00e9e d’une r\u00e9union annuelle avec PetSmart, d\u00e9j\u00e0 client publicitaire.<\/p>\n

La programmation familiale de Chicken Soup for the Soul sur-indexe les propri\u00e9taires d’animaux et PetSmart cherchait \u00e0 atteindre un public qui ne regarde plus la t\u00e9l\u00e9vision traditionnelle.<\/p>\n

Crackle Plus a fait \u00e9clore son r\u00e9seau Chicken Soup for the Soul AVOD plus t\u00f4t cette ann\u00e9e, et \u00ab\u00a0cela s’int\u00e8gre vraiment bien dans leur initiative visant \u00e0 cibler les familles dans un environnement s\u00fbr et de confiance\u00a0\u00bb, a d\u00e9clar\u00e9 Olive.<\/p>\n

Avec le Streaming<\/a>, Crackle est en mesure d’utiliser la propri\u00e9t\u00e9 d’un animal comme cible comportementale pour se concentrer sur les consommateurs que PetSmart cherche \u00e0 atteindre.<\/p>\n

Dans ses discussions avec Crackle Plus, PetSmart a \u00e9galement d\u00e9clar\u00e9 qu’il souhaitait int\u00e9grer la direction de sa marque dans une programmation originale, a d\u00e9clar\u00e9 Olive.<\/p>\n

\u00ab\u00a0Nous avions \u00e9t\u00e9 dans le d\u00e9veloppement de l’\u00e9mission Grottes pour animaux de compagnie<\/em> en quelque sorte par hasard dans le cadre d’une pouss\u00e9e pour faire plus de contenu de marque sur nos canaux AVOD et rapides \u00bb, a d\u00e9clar\u00e9 Olive. Le spectacle correspondait parfaitement au slogan de PetSmart \u00ab Anything for Pets \u00bb.<\/p>\n

\u00abNous avons dit\u00ab h\u00e9, nous avons ce spectacle. Cela correspond tr\u00e8s bien \u00e0 votre slogan et \u00e0 ce que vous cherchez \u00e0 faire. Ce fut un moment aha pour nous \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

En plus de cela, Chicken Soup for the Soul a sa propre marque de nourriture pour animaux de compagnie, qui est vendue chez PetSmart. La nourriture pour animaux de compagnie Chicken Soup for the Soul est \u00e9galement int\u00e9gr\u00e9e \u00e0 la s\u00e9rie, a d\u00e9clar\u00e9 Olive.<\/p>\n

\u00ab\u00a0Chez PetSmart, nous recherchons toujours des moyens innovants de nous connecter avec les parents d’animaux de compagnie et de partager notre expertise et notre amour in\u00e9gal\u00e9s pour les animaux de compagnie\u00a0\u00bb, d\u00e9clare Will Smith, vice-pr\u00e9sident senior et directeur du marketing de PetSmart. \u00ab\u00a0La maison est vraiment l\u00e0 o\u00f9 se trouvent nos animaux de compagnie, et quelle meilleure fa\u00e7on de montrer que nous ferons tout pour les animaux de compagnie qu’en mettant en lumi\u00e8re les histoires de personnes qui revitalisent leurs maisons juste pour leurs amis \u00e0 fourrure, \u00e0 plumes ou \u00e0 \u00e9cailles\u00a0? C’est exactement ce que Grottes pour animaux de compagnie<\/em> Est-ce que.\u00a0\u00bb<\/p>\n

En plus d’\u00eatre int\u00e9gr\u00e9 au salon, PetSmart pr\u00e9sentera le salon avec des interruptions commerciales limit\u00e9es. Il obtiendra \u00e9galement d’autres opportunit\u00e9s adjacentes \u00e0 l’\u00e9mission, y compris des panneaux d’affichage personnalis\u00e9s et des annonces de pause (annonces de pattes ?) qui affichent un message statique de PetSmart lorsque les t\u00e9l\u00e9spectateurs interrompent l’\u00e9mission.<\/p>\n

Petsmart sera \u00e9galement pr\u00e9sent\u00e9 dans des publicit\u00e9s personnalis\u00e9es et ses publicit\u00e9s seront diffus\u00e9es sur Popcornflix et Red Box en plus de la soupe au poulet pour les cha\u00eenes Soul et Crackle.<\/p>\n

Crackle Plus fournit \u00e9galement \u00e0 PetSmart 20 clips courts de l’\u00e9mission qu’il distribuera sur ses propres canaux sociaux et en interne \u00e0 ses employ\u00e9s.<\/p>\n

\n

Pet Caves accueille Kayla Oliver et Nina Ferrer (Cr\u00e9dit image : Chicken Soup for the Soul)<\/p>\n

Crackle Plus et PetSmart ont convenu d’un commun accord que l’\u00e9mission soit produite par TeamSheed Productions, une soci\u00e9t\u00e9 de production appartenant \u00e0 des Noirs avec laquelle Crackle Plus avait d\u00e9j\u00e0 travaill\u00e9.<\/p>\n

TeamSheed a aid\u00e9 Crackle Plus et PetSmart \u00e0 pr\u00e9senter un ensemble diversifi\u00e9 de familles ainsi qu’un large \u00e9ventail d’animaux de compagnie, y compris un iguane barbu.<\/p>\n

\u00ab\u00a0Nous avons vu Grottes pour animaux de compagnie<\/em> comme une excellente opportunit\u00e9 de travailler avec deux marques bien-aim\u00e9es, Chicken Soup for the Soul Studios et PetSmart \u00bb, a d\u00e9clar\u00e9 Rasheed J. Daniel, producteur principal et ex\u00e9cutif de Teamsheed. \u00ab\u00a0En tant qu’entreprise appartenant \u00e0 des Noirs, nous avons \u00e9galement \u00e9t\u00e9 attir\u00e9s par la diversit\u00e9 non seulement refl\u00e9t\u00e9e dans le spectacle, mais \u00e9galement par les valeurs refl\u00e9t\u00e9es dans ces deux organisations estim\u00e9es.\u00a0\u00bb<\/p>\n

C’\u00e9tait aussi un coup de chance que la co-animatrice Kayla Oliver ait d\u00e9j\u00e0 travaill\u00e9 dans un PetSmart. \u00ab\u00a0Elle avait une grande compr\u00e9hension de la marque et de l’entreprise, donc c’\u00e9tait juste ce mariage parfait et ce partenariat parfait\u00a0\u00bb, a d\u00e9clar\u00e9 Olive. \u00ab\u00a0Nous esp\u00e9rons nous lancer dans un tout, toute une s\u00e9rie de nouvelles \u00e9missions et de nouveaux films.\u00a0\u00bb<\/p>\n

Olive a refus\u00e9 de dire combien PetSmart d\u00e9pense pour Grottes pour animaux de compagnie<\/em>mais a d\u00e9clar\u00e9 que le d\u00e9taillant est d\u00e9sormais le plus grand partenaire m\u00e9dia de l’entreprise.<\/p>\n

Grottes pour animaux de compagnie je<\/em>s produit par Rasheed J. Daniel de TeamSheed Productions et Michael Winter pour Chicken Soup for the Soul Entertainment. Corey Noll et Lexi Brown sont co-producteurs ex\u00e9cutifs et la s\u00e9rie est distribu\u00e9e dans le monde entier par Screen Media. \u25a0<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-08-29 14:00:00 – Paris\/France. Chats. des chiens, des lapins et plus encore arrivent sur le service VOD financ\u00e9 par la publicit\u00e9 de Chicken Soup for the Soul Entertainment dans Grottes pour animaux de compagnieune nouvelle s\u00e9rie cr\u00e9\u00e9e avec le sponsor PetSmart. Grottes pour animaux de compagnie est h\u00e9berg\u00e9 par la comportementaliste pour animaux de […]<\/p>\n","protected":false},"author":9,"featured_media":63611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,126],"class_list":["post-63610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nCrackle Plus lance la s\u00e9rie de streaming "Pet Caves" pour PetSmart - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-08-29 14:00:00 - Paris\/France. 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