{"id":63532,"date":"2022-08-29T11:44:32","date_gmt":"2022-08-29T09:44:32","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-le-service-de-streaming-a-25-ans\/"},"modified":"2022-08-29T11:58:26","modified_gmt":"2022-08-29T09:58:26","slug":"netflix-le-service-de-streaming-a-25-ans","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-le-service-de-streaming-a-25-ans\/","title":{"rendered":"Netflix : Le service de streaming a 25 ans"},"content":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Statut : 29\/08\/2022 11h44\n<\/p>\n

Il y a un quart de si\u00e8cle, Netflix a commenc\u00e9 \u00e0 exp\u00e9dier des DVD dans la Silicon Valley en Californie. Aujourd’hui, c’est la plateforme de Streaming<\/a> commerciale la plus performante au monde. Mais le mod\u00e8le commercial de Netflix est sur un terrain fragile.<\/p>\n

\u00c9couter le message 3 min<\/p>\n

par Marcus Schuler, ARD Studio San Francisco (Silicon Valley)<\/p>\n

Un bon million de clients payants ont r\u00e9sili\u00e9 leur abonnement au streamer au premier semestre. Aujourd’hui, l’entreprise cherche d\u00e9sesp\u00e9r\u00e9ment de nouvelles sources de revenus.<\/p>\n

Pendant longtemps, l’entreprise a \u00e9t\u00e9 consid\u00e9r\u00e9e comme un enfant prodige de la Silicon Valley car elle \u00e9valuait constamment le comportement de ses utilisateurs, selon l’experte en m\u00e9dias Julia Alexander de Parrot Analytics. \u00ab\u00a0La soci\u00e9t\u00e9 a constamment dit \u00e0 ses investisseurs et au monde entier que nous pouvons pr\u00e9dire ce que le public veut voir. Nous savons quel contenu nous devons produire\u00a0\u00bb, d\u00e9clare Alexander. Mais pr\u00e9cis\u00e9ment cet instinct pour les nouveaux tissus innovants ne fonctionne pas toujours.<\/p>\n

Netflix face \u00e0 un revirement majeur de la publicit\u00e9<\/h2>\n

Le streamer a des s\u00e9ries, des documentaires et des longs m\u00e9trages produits pour plus de 20 milliards de dollars par an. Plus que toute autre plate-forme ou fournisseur de t\u00e9l\u00e9vision payante dans le monde. Et pas seulement \u00e0 Hollywood.<\/p>\n

Pour r\u00e9ussir, elle doit commander des s\u00e9ries et des films qui cr\u00e9ent de la valeur conversationnelle sur de grands march\u00e9s comme la France, l’Allemagne ou l’Espagne. Mais cette strat\u00e9gie est co\u00fbteuse car tous les contenus ne fonctionnent pas aussi bien dans d’autres pays. Le plus gros probl\u00e8me de Netflix, cependant, est qu’il ne s’est jusqu’\u00e0 pr\u00e9sent appuy\u00e9 que sur un seul pilier : les revenus d’abonnement. Vient maintenant le grand revirement. \u00ab\u00a0La publicit\u00e9 sur Netflix a longtemps \u00e9t\u00e9 un sujet tabou\u00a0\u00bb, explique Joe Flint, journaliste m\u00e9diatique au Wall Street Journal. \u00ab\u00a0Le co-fondateur Hastings a toujours dit qu’il s’agissait d’une plate-forme con\u00e7ue pour le spectateur. Les abonn\u00e9s ne veulent pas de publicit\u00e9s, les publicit\u00e9s interrompent le contenu.\u00a0\u00bb<\/p>\n

Abonnements \u00e0 prix r\u00e9duits pr\u00e9vus avec pauses publicitaires<\/h2>\n

Netflix pr\u00e9voit de proposer des forfaits moins chers avec des pauses publicitaires \u00e0 partir de 2023.<\/p>\n

\u00c0 partir de l’ann\u00e9e prochaine, cependant, la soci\u00e9t\u00e9 de la Silicon Valley veut faire exactement cela : un abonnement \u00e0 prix r\u00e9duit, probablement pour bien moins de dix euros par mois, mais avec des pauses publicitaires.Mais cela devrait initialement co\u00fbter des millions au groupe, explique l’analyste Jon Fortt : Netflix, personne ne s’attendait \u00e0 ce sc\u00e9nario. Souvent, ils n’ont pas le droit d’afficher de la publicit\u00e9 dans tout le contenu. Les contrats avec des studios comme Sony Universal ou Warner Brothers doivent \u00eatre modifi\u00e9s. Mais les studios sont plus intelligents maintenant et n’abandonneront pas simplement ces droits. En d’autres termes, cela va co\u00fbter cher \u00e0 Netflix d’aller moins cher.\u00a0\u00bb<\/p>\n

En revanche, le mod\u00e8le publicitaire pourrait rapporter beaucoup d’argent \u00e0 moyen terme, car le service de Streaming<\/a> conna\u00eet ses utilisateurs. Il peut \u00e9galement d\u00e9velopper des maquettes publicitaires interactives. Par exemple, acheter des v\u00eatements que vous avez vus dans une s\u00e9rie ou dans un film.<\/p>\n

Netflix veut agir contre le partage de mots de passe<\/h2>\n

L’argent frais gr\u00e2ce \u00e0 la publicit\u00e9 est une chose. L’entreprise souhaite \u00e9galement agir contre le partage de mots de passe. Elle estime qu’une bonne centaine de millions de personnes utilisent le service sans payer. \u00c0 l’avenir, les utilisateurs devront s’attendre \u00e0 des frais suppl\u00e9mentaires si Netflix d\u00e9couvre que le mot de passe a \u00e9t\u00e9 partag\u00e9.<\/p>\n

L’analyste Jon Fortt craint cependant que Netflix ne devienne nettement plus cher dans les ann\u00e9es \u00e0 venir : \u00ab La publicit\u00e9 ne sera pas seulement disponible dans les tarifs les moins chers. Elle sera incluse dans la plupart des tarifs, et finalement les abonn\u00e9s devront payer. plus qu’ils ne le font maintenant pour obtenir compl\u00e8tement la publicit\u00e9 Eliminate.\u00a0\u00bb<\/p>\n

Plus d’informations<\/p>\n

Nos nouveaux conseils pour le centre des m\u00e9dias concernent trois s\u00e9ries exceptionnelles du Liban, de Belgique et de Grande-Bretagne. Suite\n<\/p>\n

Silke Lahmann-Lammert sur la mini-s\u00e9rie anglaise \u00ab\u00a0State of the Union\u00a0\u00bb et autres perles des m\u00e9diath\u00e8ques publiques. Suite\n<\/p>\n

Les m\u00e9diath\u00e8ques ARD et ZDF proposent une s\u00e9rie polici\u00e8re de Su\u00e8de, une s\u00e9rie polici\u00e8re de Turquie et un film catastrophe de Tokyo. Suite\n<\/p>\n

Ce sujet au programme :<\/p>\n

\n

Culture NDR | Classique dans la journ\u00e9e | 29\/08\/2022 | 06h20
\n<\/h3>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. Statut : 29\/08\/2022 11h44 Il y a un quart de si\u00e8cle, Netflix a commenc\u00e9 \u00e0 exp\u00e9dier des DVD dans la Silicon Valley en Californie. Aujourd’hui, c’est la plateforme de Streaming commerciale la plus performante au monde. Mais le mod\u00e8le commercial de Netflix est sur un terrain fragile. \u00c9couter le message […]<\/p>\n","protected":false},"author":10,"featured_media":63533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[13106,1741,375,381,129,2723,13203,127,2615,13202,123,124,125],"class_list":["post-63532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-25-ans","tag-abonnement","tag-diffusion","tag-etats-unis","tag-films","tag-la-publicite","tag-ndr","tag-netflix","tag-service-de-diffusion-en-continu","tag-silicon-valley","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix : Le service de streaming a 25 ans - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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