{"id":63468,"date":"2022-08-29T08:52:56","date_gmt":"2022-08-29T06:52:56","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-va-trouver-un-vrai-verger-publicitaire-en-europe\/"},"modified":"2022-08-29T09:26:53","modified_gmt":"2022-08-29T07:26:53","slug":"netflix-va-trouver-un-vrai-verger-publicitaire-en-europe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-va-trouver-un-vrai-verger-publicitaire-en-europe\/","title":{"rendered":"Netflix va trouver un vrai verger publicitaire en Europe"},"content":{"rendered":"

\ud83d\ude0d 2022-08-29 08:52:56 – Paris\/France. <\/strong>
\n<\/p>\n

D’ici 2027, la r\u00e9gion Europe de l’Ouest apportera \u00e0 Netflix des revenus publicitaires annuels de 1,9 milliard de dollars.<\/p>\n

Le nouveau plan financ\u00e9 par la publicit\u00e9 de Netflix approche \u00e0 grands pas et contribuera \u00e0 remplir les caisses d’une entreprise qui a aussi besoin d’investir \u00e0 poings ferm\u00e9s<\/strong> pour attirer un public en cavale inqui\u00e9tante ces derniers mois.<\/p>\n

L’incursion de la soci\u00e9t\u00e9 de Los Gatos dans la publicit\u00e9 sera particuli\u00e8rement profitable pour Netflix, non pas tant dans ses \u00c9tats-Unis natals qu’en Europe occidentale.<\/strong>o\u00f9 l’activit\u00e9 publicitaire de Netflix trouvera une v\u00e9ritable mine d’or.<\/p>\n

Selon un r\u00e9cent rapport Ampere Analysis, en 2027 la r\u00e9gion Europe de l’Ouest rapportera \u00e0 Netflix un revenu publicitaire annuel de 1 900 millions de dollars<\/strong>plus que le service de Streaming<\/a> vid\u00e9o ne gagnera aux \u00c9tats-Unis et presque autant que la soci\u00e9t\u00e9 empochera dans toute l’Am\u00e9rique du Nord (2,1 milliards de dollars).<\/p>\n

Netflix gagnera \u00e9galement 841 millions de dollars suppl\u00e9mentaires en Europe occidentale gr\u00e2ce \u00e0 ses nouveaux abonnements financ\u00e9s par la publicit\u00e9.<\/strong> En Am\u00e9rique du Nord, ce chiffre sera l\u00e9g\u00e8rement sup\u00e9rieur, de 1 000 millions de dollars.<\/p>\n

Ampere Analysis proph\u00e9tise que en Europe occidentale, l’ARPU (revenu moyen par utilisateur) de Netflix conna\u00eetra la pouss\u00e9e de croissance<\/strong> \u00e0 la suite du lancement de son nouveau plan financ\u00e9 par la publicit\u00e9. En 2023, l’ARPU de la plateforme de Streaming<\/a> vid\u00e9o sera sup\u00e9rieur de 4,9 % \u00e0 celui sans ce plan publicitaire. Et en 2027, l’ARPU atteindra un bond de 8,6\u00a0%.<\/p>\n

Netflix gagnera 2,2 milliards de dollars suppl\u00e9mentaires gr\u00e2ce \u00e0 la publicit\u00e9<\/strong><\/h3>\n

Les t\u00e9l\u00e9spectateurs d’Europe occidentale sont parmi les utilisateurs de Netflix les plus sensibles au prix<\/strong>. Et ces donn\u00e9es combin\u00e9es aux ratios relativement \u00e9lev\u00e9s de publicit\u00e9 bas\u00e9e sur le CPM font du vieux continent une opportunit\u00e9 de revenus \u00e9vidente pour Netflix.<\/p>\n

Selon l’analyse d’Amp\u00e8re, d’ici 2027, 19,3\u00a0% des utilisateurs de Netflix en Europe occidentale seront abonn\u00e9s au plan financ\u00e9 par la publicit\u00e9 de l’entreprise<\/strong>ce qui contribuera \u00e0 stabiliser une r\u00e9gion actuellement extraordinairement satur\u00e9e.<\/p>\n

Ampere Analysis estime que la croissance du nombre d’abonn\u00e9s Netflix en Europe de l’Ouest sera de 1,8 % plus \u00e9lev\u00e9e dans le plan avec publicit\u00e9s que dans le reste des plans<\/strong>ce qui contribuera \u00e0 augmenter les revenus de l’entreprise.<\/p>\n

A l’\u00e9chelle mondiale, Netflix remplira ses caisses de 5 500 millions de dollars de publicit\u00e9 en 2027 et \u00e0 ce montant il faudra ajouter 8 500 millions de dollars provenant des abonnements avec publicit\u00e9. Gr\u00e2ce \u00e0 la publicit\u00e9, Netflix gagnera 2,2 milliards de dollars de plus en 2027 qu’il ne l’aurait fait sans publicit\u00e9.<\/strong> De plus, le nombre total d’abonn\u00e9s de la plateforme sera sup\u00e9rieur de 3,2\u00a0% \u00e0 celui sans publicit\u00e9.<\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-08-29 08:52:56 – Paris\/France. D’ici 2027, la r\u00e9gion Europe de l’Ouest apportera \u00e0 Netflix des revenus publicitaires annuels de 1,9 milliard de dollars. Le nouveau plan financ\u00e9 par la publicit\u00e9 de Netflix approche \u00e0 grands pas et contribuera \u00e0 remplir les caisses d’une entreprise qui a aussi besoin d’investir \u00e0 poings ferm\u00e9s pour attirer […]<\/p>\n","protected":false},"author":7,"featured_media":63469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,125],"class_list":["post-63468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-series"],"yoast_head":"\nNetflix va trouver un vrai verger publicitaire en Europe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-08-29 08:52:56 - Paris\/France. 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