{"id":63462,"date":"2022-08-29T05:29:42","date_gmt":"2022-08-29T03:29:42","guid":{"rendered":"https:\/\/reviews.tn\/news\/25-ans-de-netflix-enfant-prodige-en-crise\/"},"modified":"2022-08-29T09:01:53","modified_gmt":"2022-08-29T07:01:53","slug":"25-ans-de-netflix-enfant-prodige-en-crise","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/25-ans-de-netflix-enfant-prodige-en-crise\/","title":{"rendered":"25 ans de Netflix : Enfant prodige en crise"},"content":{"rendered":"<p><strong>\ud83d\ude0d REVIEWS News &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>                    Statut\u00a0: 29\/08\/2022 05:29\n                <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\"><strong>Il y a un quart de si\u00e8cle, Netflix a commenc\u00e9 comme une soci\u00e9t\u00e9 de vente par correspondance de DVD.  Aujourd&rsquo;hui, c&rsquo;est la plateforme de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> commerciale la plus performante au monde.  Mais le mod\u00e8le d&rsquo;affaires est sur un terrain fragile.<\/strong><\/p>\n<p>Par Marcus Schuler, ARD Studio Los Angeles<\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>Pour Joe Flint, journaliste m\u00e9dia au Wall Street Journal, c&rsquo;est clair : Netflix a atteint sa maturit\u00e9 tandis que d&rsquo;autres fournisseurs sont encore en phase de croissance.  Pour la premi\u00e8re fois de son histoire, la soci\u00e9t\u00e9 de la Silicon Valley de Los Gatos au sud de San Francisco a d\u00fb faire \u00e9tat d&rsquo;une baisse de son nombre d&rsquo;abonn\u00e9s en avril.  Un bon million de clients payants ont r\u00e9sili\u00e9 leurs abonnements au premier semestre. <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>Le co-fondateur et PDG de Netflix, Reed Hastings, tente d&rsquo;expliquer : \u00ab\u00a0Nous avons une p\u00e9n\u00e9tration du march\u00e9 assez \u00e9lev\u00e9e. Et cela, combin\u00e9 \u00e0 la concurrence, est la raison du moins grand nombre de nouveaux abonn\u00e9s et de la croissance plus faible \u00e0 notre avis.\u00a0\u00bb <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>Pendant longtemps, l&rsquo;entreprise a \u00e9t\u00e9 consid\u00e9r\u00e9e comme un enfant prodige de la Silicon Valley parce qu&rsquo;elle \u00e9valuait constamment le comportement de ses utilisateurs, explique l&rsquo;experte en m\u00e9dias Julia Alexander de Parrot Analytics : \u00ab L&rsquo;entreprise a dit \u00e0 ses investisseurs et au monde entier que nous pouvions pr\u00e9dire ce le public veut voir. Nous savons quel contenu nous devons produire. <\/p>\n<h2 class=\"meldung__subhead columns twelve  m-ten  m-offset-one l-eight l-offset-two\">Le revirement arrive<\/h2>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>Exactement cet instinct pour de nouvelles substances innovantes ne fonctionne pas toujours.  Le streamer a des s\u00e9ries, des documentaires et des longs m\u00e9trages produits pour plus de 20 milliards de dollars par an.  Plus que toute autre plate-forme ou fournisseur de t\u00e9l\u00e9vision payante.  Et pas seulement \u00e0 Hollywood. <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>Pour r\u00e9ussir, Netflix doit produire des s\u00e9ries et des films qui g\u00e9n\u00e8rent de la valeur conversationnelle sur de grands march\u00e9s comme la France, l&rsquo;Allemagne ou l&rsquo;Espagne.  Mais cette strat\u00e9gie est co\u00fbteuse car tous les contenus ne fonctionnent pas aussi bien dans d&rsquo;autres pays.  Le plus gros probl\u00e8me de Netflix, cependant, est qu&rsquo;il ne s&rsquo;est jusqu&rsquo;\u00e0 pr\u00e9sent appuy\u00e9 que sur un seul pilier : les revenus d&rsquo;abonnement.  Vient maintenant le grand revirement. <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>\u00ab\u00a0La publicit\u00e9 chez Netflix a longtemps \u00e9t\u00e9 un sujet tabou. Le co-fondateur Hastings a toujours dit qu&rsquo;il s&rsquo;agissait d&rsquo;une plateforme faite pour le spectateur. Les abonn\u00e9s ne veulent pas de publicit\u00e9s, les publicit\u00e9s interrompent le contenu\u00a0\u00bb, a d\u00e9clar\u00e9 le journaliste des m\u00e9dias Flint. <\/p>\n<h2 class=\"meldung__subhead columns twelve  m-ten  m-offset-one l-eight l-offset-two\">Fin du partage de mot de passe\u00a0?<\/h2>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>\u00c0 partir de l&rsquo;ann\u00e9e prochaine, cependant, la soci\u00e9t\u00e9 de la Silicon Valley veut faire exactement cela : un abonnement \u00e0 prix r\u00e9duit, probablement pour bien moins de 10 euros par mois, mais avec des pauses publicitaires.  Mais cela devrait dans un premier temps co\u00fbter des millions au groupe, estime l&rsquo;analyste Jon Fortt : \u00ab\u00a0Personne chez Netflix ne s&rsquo;attendait \u00e0 ce sc\u00e9nario. Souvent, ils n&rsquo;ont pas du tout le droit de pouvoir afficher de la publicit\u00e9 dans tous les contenus.\u00a0\u00bb Warner Brothers doit \u00eatre chang\u00e9. Mais les studios sont plus intelligents maintenant et ne se contenteront pas d&rsquo;abandonner ces droits. En d&rsquo;autres termes, cela va co\u00fbter cher \u00e0 Netflix d&rsquo;aller moins cher. <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>En revanche, le mod\u00e8le publicitaire pourrait rapporter beaucoup d&rsquo;argent \u00e0 moyen terme, car le service de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> conna\u00eet tr\u00e8s bien ses utilisateurs et peut aussi d\u00e9velopper des mod\u00e8les publicitaires interactifs.  Par exemple, acheter des v\u00eatements que vous avez vus dans une s\u00e9rie ou dans un film.  L&rsquo;argent frais gr\u00e2ce \u00e0 la publicit\u00e9 est une chose. <\/p>\n<p class=\"m-ten  m-offset-one l-eight l-offset-two textabsatz columns twelve\">\n<p>L&rsquo;autre chose : l&rsquo;entreprise veut aussi agir contre le partage des mots de passe.  Elle estime qu&rsquo;une bonne centaine de millions de personnes utilisent le service sans payer.  \u00c0 l&rsquo;avenir, les utilisateurs devront s&rsquo;attendre \u00e0 des frais suppl\u00e9mentaires si Netflix d\u00e9couvre que le mot de passe a \u00e9t\u00e9 partag\u00e9.  L&rsquo;analyste Jon Fortt craint cependant que Netflix ne devienne nettement plus cher dans les ann\u00e9es \u00e0 venir : \u00ab La publicit\u00e9 ne sera pas seulement disponible dans les tarifs les moins chers. Elle sera incluse dans la plupart des tarifs, et finalement les abonn\u00e9s devront payer. plus qu&rsquo;ils ne le font maintenant pour obtenir compl\u00e8tement la publicit\u00e9 Eliminate \u00bb, dit-il.<\/p>\n<h3 class=\"copytext__audio__title\">25 ans de Netflix<\/h3>\n<p>Marcus Schuler, ARD Los Angeles, 29 ao\u00fbt 2022 06h37<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude0d REVIEWS News &#8211; Paris\/France. Statut\u00a0: 29\/08\/2022 05:29 Il y a un quart de si\u00e8cle, Netflix a commenc\u00e9 comme une soci\u00e9t\u00e9 de vente par correspondance de DVD. Aujourd&rsquo;hui, c&rsquo;est la plateforme de Streaming commerciale la plus performante au monde. Mais le mod\u00e8le d&rsquo;affaires est sur un terrain fragile. Par Marcus Schuler, ARD Studio Los Angeles [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":63463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,125],"class_list":["post-63462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 ans de Netflix : Enfant prodige en crise - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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