{"id":61927,"date":"2022-08-26T09:11:13","date_gmt":"2022-08-26T07:11:13","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-fete-ses-25-ans-streaming-wars\/"},"modified":"2022-08-26T09:27:53","modified_gmt":"2022-08-26T07:27:53","slug":"netflix-fete-ses-25-ans-streaming-wars","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-fete-ses-25-ans-streaming-wars\/","title":{"rendered":"Netflix f\u00eate ses 25 ans : Streaming Wars"},"content":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Avec des s\u00e9ries comme \u00ab\u00a0House of Cards\u00a0\u00bb, Netflix a amen\u00e9 la t\u00e9l\u00e9vision sur Internet et a ainsi r\u00e9volutionn\u00e9 l’industrie du divertissement. La soci\u00e9t\u00e9 est pass\u00e9e de la location de DVD en ligne \u00e0 la mesure de toutes choses dans le secteur en plein essor du Streaming<\/a>. Mais la concurrence est devenue forte, r\u00e9cemment Netflix a perdu des clients, tandis que des rivaux comme Disney ont fortement augment\u00e9. Alors qu’il aura 25 ans le 29 ao\u00fbt, le leader du Streaming<\/a> subit plus de pression que jamais, et il est plus difficile que jamais de savoir qui va gagner les guerres du Streaming<\/a>.<\/p>\n

[Wenn Sie aktuelle Nachrichten aus Berlin, Deutschland und der Welt live auf Ihr Handy haben wollen, empfehlen wir Ihnen unsere App, die Sie hier f\u00fcr Apple- und Android-Ger\u00e4te herunterladen k\u00f6nnen.] <\/em><\/p>\n

Netflix mise in\u00e9vitablement sur de nouvelles strat\u00e9gies et rompt avec ses traditions, ce qui pourrait faire r\u00e9fl\u00e9chir pas mal d’utilisateurs \u00e0 leur abonnement. Au cours de l’ann\u00e9e \u00e0 venir, Netflix souhaite prendre des mesures plus strictes contre les clients qui partagent leurs donn\u00e9es de connexion avec d’autres. En plus des pr\u00e8s de 221 millions d’abonn\u00e9s r\u00e9guliers r\u00e9cemment, plus de 100 millions de foyers utiliseraient le service de Streaming<\/a> sans autorisation. Jusqu’\u00e0 pr\u00e9sent, Netflix a suivi une ligne l\u00e2che ici, mais cela devrait maintenant \u00eatre termin\u00e9. \u00ab\u00a0Netflix doit faire attention \u00e0 ne pas ali\u00e9ner les utilisateurs\u00a0\u00bb, a d\u00e9clar\u00e9 l’expert de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Simon Baker. Les enqu\u00eates am\u00e9ricaines ont indiqu\u00e9 une volont\u00e9 relativement \u00e9lev\u00e9e de migrer.<\/p>\n

Apr\u00e8s que le boom du Streaming<\/a> ait provoqu\u00e9 une ru\u00e9e d’abonn\u00e9s au d\u00e9but de la pand\u00e9mie, Netflix a perdu plus d’un million de clients au premier semestre 2022. De nombreux utilisateurs se sont retir\u00e9s, en particulier sur le march\u00e9 domestique de plus en plus satur\u00e9 d’Am\u00e9rique du Nord. Apr\u00e8s des ann\u00e9es en tant que chouchou de la bourse, Netflix traverse d\u00e9sormais \u00e9galement une p\u00e9riode difficile \u00e0 Wall Street : l’action a chut\u00e9 de pr\u00e8s de 60 % cette ann\u00e9e – bien plus que l’ensemble du march\u00e9. Il y a eu des licenciements.<\/p>\n

Rival Disney + rattrape beaucoup<\/h3>\n

Le rival Disney+, qui a d\u00e9but\u00e9 il y a moins de trois ans en tant que chasseur de Netflix, a r\u00e9cemment gagn\u00e9 environ 14,4 millions d’abonnements \u2013 \u00e9galement gr\u00e2ce \u00e0 la s\u00e9rie \u00ab Star Wars \u00bb \u00ab Obi-Wan Kenobi \u00bb \u2013 et compte actuellement 152 millions de comptes d’utilisateurs. Ajoutez les autres services de Streaming<\/a> de Disney, Hulu et ESPN+, et le g\u00e9ant hollywoodien a d\u00e9j\u00e0 rattrap\u00e9 Netflix. Cependant, Disney a \u00e9galement beaucoup aid\u00e9 avec des remises et des offres sp\u00e9ciales ces derni\u00e8res ann\u00e9es, ce qui maintient Disney + dans le rouge pour la premi\u00e8re fois. Les \u00ab souris Micky \u00bb peuvent-elles maintenir leur forte croissance ? Mais bien s\u00fbr, Netflix semble faible pour le moment.<\/p>\n

Pour se remettre sur les rails, le fondateur Reed Hastings a m\u00eame c\u00e9d\u00e9 \u00e0 l’un de ses plus grands tabous. Netflix lance une version moins ch\u00e8re de son service de Streaming<\/a> avec des publicit\u00e9s (qui existe d\u00e9j\u00e0 sur Amazon Prime). La nouvelle variante devrait \u00eatre lanc\u00e9e en 2023, initialement sur \u00ab\u00a0une poign\u00e9e de march\u00e9s\u00a0\u00bb. La \u00ab\u00a0croissance des abonnements\u00a0\u00bb esp\u00e9r\u00e9e devrait dans un premier temps b\u00e9n\u00e9ficier de la version moins ch\u00e8re avec publicit\u00e9 \u00ab\u00a0, selon une \u00e9tude de Barclays. Cependant, il existe un risque que de nombreux anciens clients passent \u00e0 l’offre la moins ch\u00e8re.<\/p>\n

Tous les \u00e9pisodes du bloc ne sont plus<\/h3>\n

Netflix a d\u00e9j\u00e0 dit au revoir \u00e0 une autre marque. Par exemple, le service de vid\u00e9o en ligne ne lan\u00e7ait plus tous les \u00e9pisodes \u00e0 la fois dans les derni\u00e8res saisons de \u00ab\u00a0Stranger Things\u00a0\u00bb et \u00ab\u00a0Ozark\u00a0\u00bb. Le calcul de la r\u00e9forme : garder les clients plus longtemps – les fans de s\u00e9ries ne peuvent plus regarder et r\u00e9silier leur abonnement en une seule fois.<\/p>\n

Apr\u00e8s tout, l’entreprise a eu beaucoup d’exp\u00e9rience et de succ\u00e8s dans l’adaptation de ses mod\u00e8les commerciaux. \u00c0 l’origine, Netflix \u00e9tait une soci\u00e9t\u00e9 de location de DVD. Selon la l\u00e9gende, l’histoire de l’entreprise a commenc\u00e9 avec une vid\u00e9o de location. Le fondateur Hastings a \u00e9gar\u00e9 une cassette avec le film \u00ab\u00a0Apollo 13\u00a0\u00bb – ennuyeux, car le magasin de vid\u00e9os a accumul\u00e9 des frais de 40 dollars en cons\u00e9quence, comme il l’a expliqu\u00e9 plus tard. Sur le chemin du gymnase, Hastings a vu la lumi\u00e8re : pour 40 $ par mois, vous pouvez vous entra\u00eener autant que vous le souhaitez. Cela a donn\u00e9 naissance \u00e0 l’id\u00e9e du mod\u00e8le d’abonnement Netflix : moyennant des frais mensuels, vous pouvez recevoir autant de DVD que vous pouvez g\u00e9rer en un mois.<\/p>\n

Le blockbuster est parti<\/h3>\n

Mais contrairement au g\u00e9ant de la location de vid\u00e9os Blockbuster – qui en 2000 a rejet\u00e9 le rachat de Netflix pour ce qui semble aujourd’hui un prix presque ridiculement bas de 50 millions de dollars – Hastings a reconnu les signes des temps. Alors que Blockbuster a d\u00e9pos\u00e9 son bilan en 2010, Netflix, le pionnier des services de vid\u00e9o en ligne, est devenu la terreur de la t\u00e9l\u00e9vision lin\u00e9aire, terrestre et c\u00e2bl\u00e9e. En attendant, la concurrence riposte \u2013 non seulement Disney, mais aussi les grands groupes de m\u00e9dias am\u00e9ricains Comcast, Paramount et Warner Bros. Discovery sont pleinement engag\u00e9s dans le Streaming<\/a>. Les g\u00e9ants de la technologie Amazon, Apple et Google am\u00e9liorent \u00e9galement leurs services \u2013 cela devient de plus en plus difficile pour Netflix. (avec dpa<\/em>)<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. Avec des s\u00e9ries comme \u00ab\u00a0House of Cards\u00a0\u00bb, Netflix a amen\u00e9 la t\u00e9l\u00e9vision sur Internet et a ainsi r\u00e9volutionn\u00e9 l’industrie du divertissement. La soci\u00e9t\u00e9 est pass\u00e9e de la location de DVD en ligne \u00e0 la mesure de toutes choses dans le secteur en plein essor du Streaming. Mais la concurrence est […]<\/p>\n","protected":false},"author":10,"featured_media":61928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,126],"class_list":["post-61927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-tv"],"yoast_head":"\nNetflix f\u00eate ses 25 ans : Streaming Wars - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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