{"id":60862,"date":"2022-08-23T19:41:42","date_gmt":"2022-08-23T17:41:42","guid":{"rendered":"https:\/\/reviews.tn\/news\/plate\/"},"modified":"2022-08-23T20:06:42","modified_gmt":"2022-08-23T18:06:42","slug":"plate","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/plate\/","title":{"rendered":"Plate"},"content":{"rendered":"<p><strong>\u2714\ufe0f 2022-08-23 19:41:42 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<ul class=\"summary-list\">\n<li>Une pr\u00e9sentation divulgu\u00e9e montre comment Disney lance ses streamers financ\u00e9s par la publicit\u00e9 contre HBO Max et d&rsquo;autres.<\/li>\n<li>Il essaie de susciter l&rsquo;int\u00e9r\u00eat des annonceurs avant le lancement d&rsquo;un niveau Disney + financ\u00e9 par la publicit\u00e9.<\/li>\n<li>La pr\u00e9sentation indique que Hulu et Disney + sont sans \u00e9gal face \u00e0 des concurrents comme <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a>.<\/li>\n<\/ul>\n<p>Disney fait un gros effort pour vendre des annonceurs sur ses services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> alors que le march\u00e9 de la vid\u00e9o en ligne se r\u00e9chauffe avec <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> et Disney qui pr\u00e9parent des niveaux financ\u00e9s par la publicit\u00e9.<\/p>\n<p>Dans une r\u00e9cente pr\u00e9sentation aux annonceurs obtenue par Insider, Disney a soulign\u00e9 la croissance des abonnements de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> financ\u00e9s par la publicit\u00e9 et la domination de Hulu dans l&rsquo;espace de la vid\u00e9o publicitaire \u00e0 la demande (AVOD) comme preuve de l&rsquo;opportunit\u00e9 d&rsquo;un Disney+ financ\u00e9 par la publicit\u00e9.  Il qualifie ses streamers d&rsquo;in\u00e9gal\u00e9s par des concurrents comme <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a>, Amazon Prime et HBO Max.<\/p>\n<p>Insider Intelligence a estim\u00e9 que les t\u00e9l\u00e9spectateurs AVOD repr\u00e9senteraient plus de 54% de tous les observateurs de vid\u00e9os num\u00e9riques aux \u00c9tats-Unis cette ann\u00e9e.<\/p>\n<p>Le jeu de 20 pages de Disney pr\u00e9sente ses offres d&rsquo;achat de publicit\u00e9s et promeut son partenariat avec The Trade Desk qui permet aux marques de cibler des publicit\u00e9s automatis\u00e9es sur les propri\u00e9t\u00e9s de t\u00e9l\u00e9vision lin\u00e9aire et en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> de Disney, notamment Hulu, ABC et ESPN.  Le deck ne pr\u00e9cise pas quel inventaire sera disponible ni ce qu&rsquo;il facture pour les annonces.<\/p>\n<p>La pr\u00e9sentation fait la promotion de Hulu \u00e0 un moment o\u00f9 le sort de ce streamer au sein du portefeuille Disney est trouble.<\/p>\n<p>Disney devrait acqu\u00e9rir la participation restante de 33% de Comcast dans Hulu en 2024, mais la soci\u00e9t\u00e9 n&rsquo;a pas encore d\u00e9voil\u00e9 ses plans.  Wall Street s&rsquo;est demand\u00e9 comment Hulu s&rsquo;int\u00e9grerait finalement dans le portefeuille de Disney, Disney + \u00e9tant sa plate-forme de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> phare, d&rsquo;autant plus que Hulu est limit\u00e9 aux \u00c9tats-Unis.<\/p>\n<p>Dans son argumentaire de vente, Disney s&rsquo;est vant\u00e9 d&rsquo;une forte croissance du nombre d&rsquo;abonn\u00e9s et d&rsquo;une audience in\u00e9gal\u00e9e sur ses plateformes financ\u00e9es par la publicit\u00e9.  Dans son dernier rapport sur les r\u00e9sultats, la soci\u00e9t\u00e9 a d\u00e9clar\u00e9 que Disney + avait ajout\u00e9 14,4 millions d&rsquo;abonn\u00e9s, \u00e0 152 millions d&rsquo;abonn\u00e9s, et que son nombre total d&rsquo;abonn\u00e9s au <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> avait atteint 221 millions, d\u00e9passant le dernier total d&rsquo;abonn\u00e9s de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> d&rsquo;un peu plus de 220 millions.<\/p>\n<p>Disney pr\u00e9voit d&rsquo;augmenter les prix de ses plateformes de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> avant le lancement de son plan financ\u00e9 par la publicit\u00e9, Disney + Basic, qui pourrait stimuler l&rsquo;adoption du nouveau niveau.  Basic co\u00fbtera initialement 7,99 $, le m\u00eame que sa version sans publicit\u00e9.  Le co\u00fbt de sa version sans publicit\u00e9 augmentera alors de 3 $, et les prix de Hulu sans publicit\u00e9 augmenteront de 2 $ et de Hulu avec publicit\u00e9, de 1 $.<\/p>\n<p>Vous trouverez ci-dessous des diapositives cl\u00e9s de la pr\u00e9sentation de Disney aux annonceurs.  Disney a refus\u00e9 de commenter.<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2714\ufe0f 2022-08-23 19:41:42 &#8211; Paris\/France. Une pr\u00e9sentation divulgu\u00e9e montre comment Disney lance ses streamers financ\u00e9s par la publicit\u00e9 contre HBO Max et d&rsquo;autres. Il essaie de susciter l&rsquo;int\u00e9r\u00eat des annonceurs avant le lancement d&rsquo;un niveau Disney + financ\u00e9 par la publicit\u00e9. La pr\u00e9sentation indique que Hulu et Disney + sont sans \u00e9gal face \u00e0 des [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":60863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-60862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plate - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-08-23 19:41:42 - Paris\/France. 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