{"id":60858,"date":"2022-08-23T14:23:05","date_gmt":"2022-08-23T12:23:05","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-cest-pour-eloigner-la-concurrence\/"},"modified":"2022-08-23T20:00:54","modified_gmt":"2022-08-23T18:00:54","slug":"netflix-cest-pour-eloigner-la-concurrence","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-cest-pour-eloigner-la-concurrence\/","title":{"rendered":"Netflix : C’est pour \u00e9loigner la concurrence"},"content":{"rendered":"

\u2714\ufe0f REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Netflix \u00e9tait l’une des grandes frayeurs de la t\u00e9l\u00e9vision par c\u00e2ble. Mais maintenant, l’empire contre-attaque \u2013 Disney, Comcast, Paramount et Warner Bros. Discovery vont tous de l’avant. \u00c0 l’occasion de son 25e anniversaire, le 29 ao\u00fbt, le leader du march\u00e9 du Streaming<\/a> est sous pression comme jamais auparavant. C’est pourquoi Netflix adopte de nouvelles strat\u00e9gies et rompt avec ses traditions.<\/p>\n

Au cours de l’ann\u00e9e \u00e0 venir, Netflix souhaite commencer \u00e0 prendre des mesures plus strictes contre les clients qui partagent leurs donn\u00e9es de connexion avec d’autres. La soci\u00e9t\u00e9 suppose que, en plus des pr\u00e8s de 221 millions d’abonn\u00e9s r\u00e9guliers r\u00e9cemment, plus de 100 millions de foyers utilisent le service de Streaming<\/a> sans autorisation. <\/p>\n

Mais est-il si facile de transformer des passagers clandestins en clients payants ? \u00ab\u00a0Netflix doit faire attention \u00e0 ne pas ali\u00e9ner les utilisateurs\u00a0\u00bb, a d\u00e9clar\u00e9 Simon Baker de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Des enqu\u00eates r\u00e9centes ont indiqu\u00e9 une volont\u00e9 relativement \u00e9lev\u00e9e de migrer. La tendance n\u00e9gative que ressent le groupe, notamment sur le march\u00e9 domestique, pourrait se poursuivre.<\/p>\n

Apr\u00e8s que le boom du Streaming<\/a> ait provoqu\u00e9 une ru\u00e9e d’abonn\u00e9s au d\u00e9but de la pand\u00e9mie, Netflix a perdu plus d’un million de clients au premier semestre 2022. Surtout sur le march\u00e9 domestique de l’Am\u00e9rique du Nord, qui est de plus en plus sursatur\u00e9 compte tenu des nombreuses offres concurrentes, de nombreux utilisateurs se sont r\u00e9cemment d\u00e9sist\u00e9s. Et maintenant, de toutes choses, la comp\u00e9tition commence. <\/p>\n

Le rival Disney +, qui a commenc\u00e9 il y a moins de trois ans en tant que chasseur de Netflix, a gagn\u00e9 environ 14,4 millions d’abonnements au cours des trois mois \u00e0 fin juin – notamment gr\u00e2ce \u00e0 la s\u00e9rie \u00ab\u00a0Star Wars\u00a0\u00bb \u00ab\u00a0Obi-Wan Kenobi\u00a0\u00bb – et est d\u00e9j\u00e0 l\u00e0 avec un bon 152 millions de comptes d’utilisateurs. Cependant, Disney a \u00e9galement beaucoup aid\u00e9 avec des remises et des offres sp\u00e9ciales ces derni\u00e8res ann\u00e9es. De plus, Disney doit encore d\u00e9montrer que cette forte croissance est \u00e9galement durable.<\/p>\n

Pour se remettre sur les rails, le fondateur Reed Hastings a m\u00eame donn\u00e9 son feu vert \u00e0 une version moins ch\u00e8re de son service de Streaming<\/a> avec des publicit\u00e9s. En fait, Hastings avait toujours fermement rejet\u00e9 cela. La variante publicitaire devrait \u00eatre lanc\u00e9e en 2023, initialement sur une poign\u00e9e de march\u00e9s. \u00ab\u00a0La croissance des abonnements devrait dans un premier temps b\u00e9n\u00e9ficier de la version moins ch\u00e8re avec publicit\u00e9\u00a0\u00bb, indique une \u00e9tude de Barclays. Cependant, il existe un risque que de nombreux anciens clients passent \u00e0 la nouvelle offre moins ch\u00e8re.<\/p>\n

De plus, le service de vid\u00e9o en ligne ne sortait plus tous les \u00e9pisodes \u00e0 la fois dans les derni\u00e8res saisons de \u00ab\u00a0Stranger Things\u00a0\u00bb et \u00ab\u00a0Ozark\u00a0\u00bb. Netflix abandonne sa tradition de binge-watching. Le calcul de la r\u00e9forme : garder les clients plus longtemps – les fans de s\u00e9ries ne peuvent plus tout regarder d’un coup et r\u00e9silier leur abonnement.<\/p>\n

L’ancienne soci\u00e9t\u00e9 de location de DVD a d\u00e9j\u00e0 d\u00e9montr\u00e9 de mani\u00e8re impressionnante que Netflix, sous la direction du PDG Reed Hastings, est capable d’am\u00e9liorer fondamentalement son mod\u00e8le commercial. La large biblioth\u00e8que de contenu, le rayonnement de la marque et la large base d’utilisateurs fournissent des arguments que l’inversion de tendance pourrait r\u00e9ussir \u00e0 nouveau. DER AKTION\u00c4R conseille donc aux investisseurs de continuer \u00e0 compter sur l’action Netflix battue en br\u00e8che.<\/p>\n

Avec du mat\u00e9riel de dpaAFX.
<\/em><\/p>\n

Avis de conflits d’int\u00e9r\u00eats<\/strong>
L’auteur d\u00e9tient des positions directes sur les instruments financiers suivants mentionn\u00e9s dans la publication ou sur des d\u00e9riv\u00e9s li\u00e9s qui peuvent b\u00e9n\u00e9ficier de toute \u00e9volution des prix r\u00e9sultant de la publication : Netflix<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f REVIEWS News – Paris\/France. Netflix \u00e9tait l’une des grandes frayeurs de la t\u00e9l\u00e9vision par c\u00e2ble. Mais maintenant, l’empire contre-attaque \u2013 Disney, Comcast, Paramount et Warner Bros. Discovery vont tous de l’avant. \u00c0 l’occasion de son 25e anniversaire, le 29 ao\u00fbt, le leader du march\u00e9 du Streaming est sous pression comme jamais auparavant. C’est pourquoi […]<\/p>\n","protected":false},"author":10,"featured_media":60859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-60858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nNetflix : C'est pour \u00e9loigner la concurrence - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f REVIEWS News - Paris\/France. Netflix \u00e9tait l'une des grandes frayeurs de la t\u00e9l\u00e9vision par c\u00e2ble. 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Je cherche \u00e0 d\u00e9velopper l'empathie, l'\u00e9ducation, la d\u00e9fense des droits et la gentillesse.","url":"https:\/\/reviews.tn\/news\/author\/margaux-b\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Netflix-Cest-pour-eloigner-la-concurrence.jpg?fit=1280%2C720&ssl=1","jetpack-related-posts":[{"id":18908,"url":"https:\/\/reviews.tn\/news\/la-legende-des-echecs-poursuit-netflix-pour-cinq-millions-de-dollars\/","url_meta":{"origin":60858,"position":0},"title":"La l\u00e9gende des \u00e9checs poursuit Netflix pour cinq millions de dollars","author":"Margaux B.","date":"17 septembre 2021","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. L'ancienne championne du monde d'\u00e9checs g\u00e9orgienne Nona Gaprindashvili a poursuivi le fournisseur de Streaming Netflix pour cinq millions de dollars pour diffamation. 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Sur un total de 52.182 signatures envisag\u00e9es, 51.972 sont valables, a pr\u00e9cis\u00e9 la commission r\u00e9f\u00e9rendaire \"Loi cin\u00e9ma non\". Le 20 janvier, 70 000 signatures ont \u00e9t\u00e9 d\u00e9pos\u00e9es \u00e0 la Chancellerie f\u00e9d\u00e9rale. 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