{"id":56511,"date":"2022-08-16T14:50:40","date_gmt":"2022-08-16T12:50:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/apple-aurait-lintention-denduire-votre-iphone-de-publicites\/"},"modified":"2022-08-16T15:03:49","modified_gmt":"2022-08-16T13:03:49","slug":"apple-aurait-lintention-denduire-votre-iphone-de-publicites","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apple-aurait-lintention-denduire-votre-iphone-de-publicites\/","title":{"rendered":"Apple aurait l’intention d’enduire votre iPhone de publicit\u00e9s"},"content":{"rendered":"

\u2714\ufe0f 2022-08-16 14:50:40 – Paris\/France. <\/strong>
\n<\/p>\n

Apple pr\u00e9voit de g\u00e9n\u00e9rer davantage de revenus publicitaires dans diff\u00e9rentes applications iPhone et iPad en \u00e9largissant la port\u00e9e des publicit\u00e9s vues dans l’App Store et dans Apple Maps, Apple Books, etc., selon un nouveau rapport. <\/p>\n

Dans sa derni\u00e8re newsletter Power On, Mark Gurman de Bloomberg a d\u00e9clar\u00e9 qu’Apple d\u00e9veloppera consid\u00e9rablement ses activit\u00e9s publicitaires au fil du temps. L’analyste fiable pense que le g\u00e9ant de la technologie de Cupertino apportera des annonces de recherche sur Apple Maps, car il aurait d\u00e9j\u00e0 \u00e9t\u00e9 explor\u00e9. Cela permettrait aux entreprises de payer pour \u00eatre plus visibles dans les r\u00e9sultats de recherche. <\/p>\n

Apple Books et Apple Podcasts pourraient \u00e9galement b\u00e9n\u00e9ficier du traitement publicitaire, permettant aux \u00e9diteurs de payer pour que leur travail apparaisse davantage dans les recherches et dans toute l’application. L’utilisation de publicit\u00e9s dans les applications n’a rien de nouveau, car les utilisateurs voient d\u00e9j\u00e0 des publicit\u00e9s affich\u00e9es dans les applications Apple News et Stock, les premi\u00e8res donnant aux \u00e9diteurs une partie des revenus publicitaires. <\/p>\n

Sans oublier l’App Store. Ici, les applications pour iPhone, iPad et Mac sont promues si les d\u00e9veloppeurs paient pour que leurs applications soient mises en \u00e9vidence. La question est la suivante\u00a0: si Apple a d\u00e9j\u00e0 rep\u00e9r\u00e9 de la publicit\u00e9 autour de sa suite d’applications, pourquoi doit-elle se d\u00e9velopper\u00a0? Comme le note Gurman, cela a \u00e0 voir avec un chiffre d’affaires majeur avec toutes sortes d’entreprises, et Apple souhaitant augmenter ses revenus publicitaires \u00e0 deux chiffres (milliards de dollars). <\/p>\n

Le suivi des applications est la perte d’Apple<\/h2>\n

L’ann\u00e9e derni\u00e8re, Apple a introduit la transparence du suivi des applications, permettant \u00e0 l’iPhone et \u00e0 l’iPad de bloquer le suivi des publicit\u00e9s sur les applications et les sites Web d’autres entreprises. Il s’agit d’une fonctionnalit\u00e9 de confidentialit\u00e9 qui permet aux utilisateurs de refuser que leurs donn\u00e9es soient collect\u00e9es par diverses applications, ce qui a \u00e9t\u00e9 un succ\u00e8s aupr\u00e8s des utilisateurs. En fait, Gurman d\u00e9clare que 78 % des utilisateurs d’iOS 15 ont d\u00e9sactiv\u00e9 la personnalisation des publicit\u00e9s. (Au fait, voici comment savoir quelles applications vous suivent sur votre iPhone.)<\/p>\n

Cependant, vous pouvez toujours \u00eatre suivi dans les applications d’Apple. Comme le souligne le rapport, la fonction de suivi des applications \u00ab\u00a0ne vous suit pas sur les applications et les sites Web appartenant \u00e0 d’autres soci\u00e9t\u00e9s\u00a0\u00bb, d\u00e9clare Apple. Pourtant, les revenus publicitaires sont un engagement important qu’Apple veut poursuivre, et il y a une sorte de restructuration. Le vice-pr\u00e9sident des plates-formes publicitaires, Todd Teresi, rel\u00e8ve \u00e0 nouveau du responsable des services Apple, Eddy Cue, Teresi relevant auparavant de Cue avant 2016, lorsque iAd \u00e9tait une chose (une plate-forme de publicit\u00e9 mobile d\u00e9sormais abandonn\u00e9e). <\/p>\n

Teresi vise \u00e0 augmenter chaque ann\u00e9e les revenus publicitaires de 4 milliards de dollars \u00e0 quelque chose \u00e0 deux chiffres, d’o\u00f9 l’augmentation des publicit\u00e9s sur iPhone et iPad. Lors d’un appel aux r\u00e9sultats, le PDG Tim Cook a toujours qualifi\u00e9 l’\u00e9tat de son activit\u00e9 publicitaire de \u00ab\u00a0g\u00e9nial\u00a0\u00bb, mais Apple doit r\u00e9soudre de nombreux probl\u00e8mes pour augmenter ses revenus publicitaires sans contrarier les clients. <\/p>\n

La bonne nouvelle est que Gurman ne pr\u00e9voit pas qu’Apple place des publicit\u00e9s dans des applications tierces pour le moment, mais d’autres publicit\u00e9s arrivent. Est-il juste de mettre des publicit\u00e9s dans des applications sur un iPhone qui pourraient co\u00fbter environ 1\u00a0000\u00a0$\u00a0? Faites-nous part de vos r\u00e9flexions sur Twitter et Facebook. <\/p>\n

Nous ne verrons peut-\u00eatre pas cette transition de sit\u00f4t, mais nous verrons peut-\u00eatre la gamme iPhone 14 d\u00e8s septembre, et il semble que les mod\u00e8les Pro pourraient b\u00e9n\u00e9ficier d’une augmentation de prix de 100 $. <\/p>\n

Les meilleures offres Apple iPhone 13 du jour<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

100 Go<\/strong>Les donn\u00e9es<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

100 Go<\/strong>Les donn\u00e9es<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

250 Go<\/strong>Les donn\u00e9es<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

250 Go<\/strong>Les donn\u00e9es<\/p>\n

44 \u00a3<\/p>\n

(ouvre dans un nouvel onglet) \u00e0 l’avance (ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

50 Go<\/strong>Les donn\u00e9es<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

24mois<\/strong><\/p>\n

Illimit\u00e9<\/strong> minutes<\/p>\n

Illimit\u00e9<\/strong>les textes<\/p>\n

50 Go<\/strong>Les donn\u00e9es<\/p>\n

39 \u00a3<\/p>\n

(s’ouvre dans un nouvel onglet)<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udcf2<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-08-16 14:50:40 – Paris\/France. Apple pr\u00e9voit de g\u00e9n\u00e9rer davantage de revenus publicitaires dans diff\u00e9rentes applications iPhone et iPad en \u00e9largissant la port\u00e9e des publicit\u00e9s vues dans l’App Store et dans Apple Maps, Apple Books, etc., selon un nouveau rapport. Dans sa derni\u00e8re newsletter Power On, Mark Gurman de Bloomberg a d\u00e9clar\u00e9 qu’Apple d\u00e9veloppera consid\u00e9rablement […]<\/p>\n","protected":false},"author":8,"featured_media":56512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,32],"tags":[36,45,46],"class_list":["post-56511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","category-mobile","tag-mobile","tag-populaire","tag-smartphone"],"yoast_head":"\nApple aurait l'intention d'enduire votre iPhone de publicit\u00e9s - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-08-16 14:50:40 - Paris\/France. 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She also enjoys creative writing, content writing on Reviews.tn.","url":"https:\/\/reviews.tn\/news\/author\/viktoria-c\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-denduire-votre-iPhone-de-publicites.jpg?fit=1200%2C675&ssl=1","jetpack-related-posts":[{"id":55288,"url":"https:\/\/reviews.tn\/news\/apple-pourrait-bientot-apporter-plus-de-publicites-sur-votre-iphone\/","url_meta":{"origin":56511,"position":0},"title":"Apple pourrait bient\u00f4t apporter plus de publicit\u00e9s sur votre iPhone","author":"Viktoria C.","date":"14 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\udcf1 2022-08-14 17:54:10 - Paris\/France. Apple pourrait \u00e9ventuellement diffuser des publicit\u00e9s sur un plus grand nombre d'applications pr\u00e9install\u00e9es sur votre iPhone et d'autres appareils Apple, notamment Maps, Books et Podcasts. Selon un rapport de Bloomberg's Mark Gurman, Apple a test\u00e9 en interne les annonces de recherche dans Maps, qui pourraient\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"Apple vendrait l'iPhone en tant que service d'abonnement - The Verge\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Apple-vendrait-liPhone-en-tant-que-service-dabonnement.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Apple-vendrait-liPhone-en-tant-que-service-dabonnement.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Apple-vendrait-liPhone-en-tant-que-service-dabonnement.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Apple-vendrait-liPhone-en-tant-que-service-dabonnement.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Apple-vendrait-liPhone-en-tant-que-service-dabonnement.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":55579,"url":"https:\/\/reviews.tn\/news\/apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iphone-signalez-des-reclamations\/","url_meta":{"origin":56511,"position":1},"title":"Apple pr\u00e9voit de mettre plus de publicit\u00e9s sur votre iPhone, signalez des r\u00e9clamations","author":"Viktoria C.","date":"15 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-15 04:45:30 - Paris\/France. Apple pr\u00e9voit de mettre des publicit\u00e9s dans davantage d'applications pr\u00e9install\u00e9es sur l'iPhone, selon un nouveau rapport. Alors que le g\u00e9ant de la technologie inclut d\u00e9j\u00e0 des publicit\u00e9s dans ses applications News, App Store et Stocks, Mark Gurman de Bloomberg a rapport\u00e9 dimanche qu'il avait r\u00e9cemment\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"Apple pr\u00e9voit de mettre plus de publicit\u00e9s sur votre iPhone, signalez des r\u00e9clamations - Tendances num\u00e9riques\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iPhone-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iPhone-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iPhone-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iPhone-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prevoit-de-mettre-plus-de-publicites-sur-votre-iPhone-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":55900,"url":"https:\/\/reviews.tn\/news\/apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications-sur-votre-iphone\/","url_meta":{"origin":56511,"position":2},"title":"Apple aurait l’intention de mettre des publicit\u00e9s dans plus d’applications sur votre iPhone","author":"Viktoria C.","date":"15 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-15 16:30:35 - Paris\/France. iPhone 13 ProSource : Apple Inc.Apple pourrait \u00e9tendre sa publicit\u00e9 \u00e0 un plus grand nombre de ses applications propri\u00e9taires sur iPhone dans le but d'augmenter ses revenus, selon BloombergLa soci\u00e9t\u00e9 g\u00e9n\u00e8re actuellement environ 4 milliards de dollars de revenus annuels gr\u00e2ce \u00e0 son activit\u00e9 publicitaire,\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"Apple aurait l'intention de mettre des publicit\u00e9s dans plus d'applications sur votre iPhone - CNBC\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-aurait-lintention-de-mettre-des-publicites-dans-plus-dapplications.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59690,"url":"https:\/\/reviews.tn\/news\/gurman-apple-prevoit-dafficher-des-publicites-dans-lapplication-maps-a-partir-de-lannee-prochaine\/","url_meta":{"origin":56511,"position":3},"title":"Gurman\u00a0: Apple pr\u00e9voit d’afficher des publicit\u00e9s dans l’application Maps \u00e0 partir de l’ann\u00e9e prochaine","author":"Viktoria C.","date":"21 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-21 19:34:25 - Paris\/France. 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Outlook est un service de messagerie populaire de Microsoft. Il compte environ 500 millions d'utilisateurs dans le monde. \u00c9tant donn\u00e9 que tout le monde peut utiliser Outlook gratuitement, la plate-forme affiche des publicit\u00e9s pour les utilisateurs. Cependant, il semble que Microsoft rende sa strat\u00e9gie publicitaire\u2026","rel":"","context":"Dans "Android"","block_context":{"text":"Android","link":"https:\/\/reviews.tn\/news\/category\/mobile\/android\/"},"img":{"alt_text":"Microsoft Outlook affiche d\u00e9sormais plus de publicit\u00e9s dans son application iOS et Android - 9to5Mac\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Microsoft-Outlook-affiche-desormais-plus-de-publicites-dans-son-application.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Microsoft-Outlook-affiche-desormais-plus-de-publicites-dans-son-application.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Microsoft-Outlook-affiche-desormais-plus-de-publicites-dans-son-application.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Microsoft-Outlook-affiche-desormais-plus-de-publicites-dans-son-application.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Microsoft-Outlook-affiche-desormais-plus-de-publicites-dans-son-application.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60143,"url":"https:\/\/reviews.tn\/news\/apple-sortira-liphone-14-le-7-septembre-les-publicites-arriveront-sur-maps\/","url_meta":{"origin":56511,"position":5},"title":"Apple sortira l’iPhone 14 le 7 septembre, les publicit\u00e9s arriveront sur Maps","author":"Viktoria C.","date":"22 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-22 14:31:40 - Paris\/France. UN J'ai h\u00e2te de recevoir le nouvel iPhone 14 pro maaaax !!! Sera le meilleur t\u00e9l\u00e9phone jamais fabriqu\u00e9 !!! Whuhuhuuuu r\u00e9 qui le hlel utilise des cartes d'apple ?? 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