{"id":55980,"date":"2022-08-15T18:54:40","date_gmt":"2022-08-15T16:54:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-streaming-video-pourrait-etre-la-cle-de-la-rivalite-walmart-amazon-prime\/"},"modified":"2022-08-15T19:17:40","modified_gmt":"2022-08-15T17:17:40","slug":"le-streaming-video-pourrait-etre-la-cle-de-la-rivalite-walmart-amazon-prime","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-streaming-video-pourrait-etre-la-cle-de-la-rivalite-walmart-amazon-prime\/","title":{"rendered":"Le streaming vid\u00e9o pourrait \u00eatre la cl\u00e9 de la rivalit\u00e9 Walmart+\/Amazon Prime"},"content":{"rendered":"

\ud83c\udf7f 2022-08-15 18:54:40 – Paris\/France. <\/strong>
\n<\/p>\n

Walmart WMT cherche \u00e0 ajouter le Streaming<\/a> vid\u00e9o comme avantage pour rejoindre son plan d’abonnement Walmart +, selon de nombreux rapports.<\/p>\n

\u00ab\u00a0Oui oui oui!\u00a0\u00bb a \u00e9crit RetailWire <\/em>Kai Clarke, membre de BrainTrust et PDG d’American Retail Consultants, lors d’une discussion en ligne sur le d\u00e9veloppement de RetailWire <\/em>La semaine derni\u00e8re. \u00abWalmart doit s’inspirer d’Amazon AMZN AMZN Prime pour obtenir une v\u00e9ritable part du march\u00e9. Sinon, pourquoi voudrait-on acheter un abonnement Walmart+ pour seulement quelques dollars de moins ? Amazon vous offre une livraison gratuite en deux jours, plus Amazon Prime Video, ainsi qu’un acc\u00e8s \u00e0 tous ses appareils \u00e9lectroniques, livres Kindle, etc.<\/p>\n

Illustration photo par Mateusz Slodkowski\/SOPA Images\/LightRocket via Getty Images<\/p>\n

SOPA Images\/LightRocket via Getty Images <\/p>\n

Au cours des derni\u00e8res semaines, le d\u00e9taillant a eu des entretiens avec des dirigeants de Comcast CMCSA, Disney et Paramount afin d’\u00e9valuer quels types de programmes seraient les mieux re\u00e7us par ses abonn\u00e9s.<\/p>\n

On ne sait pas quel niveau d’int\u00e9r\u00eat les soci\u00e9t\u00e9s de Streaming<\/a> auraient dans une telle relation. Comcast poss\u00e8de Peacock, Disney propose Disney +, ESPN + et Hulu, et Paramount exploite Paramount + et Showtime.<\/p>\n

\u00ab\u00a0Ce serait int\u00e9ressant, et un autre joueur dans le pot de Streaming<\/a>\u00ab\u00a0, a \u00e9crit Ananda Chakravarty, vice-pr\u00e9sidente de la recherche chez IDC. \u00abMaintenant, s’ils peuvent conclure un accord avec Netflix<\/a> NFLX, Hulu, Disney et Paramount, ils accapareraient le march\u00e9. Sans son propre studio, cela n’aura pas beaucoup d’importance tant que les partenariats seront bien connus, mais les relations seront plus co\u00fbteuses.<\/p>\n

\u00ab\u00a0Eh bien, ce serait bien s’ils proposaient un service existant, mais pour cr\u00e9er le leur?\u00a0\u00bb \u00e9crit Paula Rosenblum, co-fondatrice de RSR Research. \u00ab Je pense que ce navire a navigu\u00e9. Un accord avec \u2013 peut-\u00eatre Disney \u2013 serait la meilleure id\u00e9e.<\/p>\n

Les abonnements Walmart +, qui co\u00fbtent 98 $ par an ou 12,95 $ par mois, offrent la livraison gratuite le jour m\u00eame et le lendemain de produits d’\u00e9picerie et d’autres produits dans les magasins locaux. Les abonn\u00e9s b\u00e9n\u00e9ficient \u00e9galement de la livraison gratuite depuis les centres de distribution Walmart sans minimum de commande.<\/p>\n

Les membres peuvent faire le plein de carburant \u00e0 prix r\u00e9duit dans les stations Walmart, Murphy Oil MUR, Exxon et Mobil. Ils ont \u00e9galement acc\u00e8s aux pompes Sam’s Club et aux tarifs des clubs. Les membres Walmart + utilisent l’application mobile du d\u00e9taillant pour acc\u00e9der \u00e0 Scan & Go pour des paiements sans contact lors de leurs achats dans les magasins de la cha\u00eene.<\/p>\n

Pour certains sp\u00e9cialistes de RetailWire’s<\/em> BrainTrust, l’ajout d’une offre de divertissement \u00e0 l’accord devait donner au pack une forte augmentation de valeur.<\/p>\n

\u00ab\u00a0La nouvelle de tout futur partenariat de divertissement arriverait en ce moment parce que de plus en plus de familles \u00e9valuent o\u00f9 r\u00e9duire les co\u00fbts\u00a0\u00bb, a \u00e9crit Tara Kirkpatrick, analyste des tendances mobiles chez Apptopia. \u00ab\u00a0Il suffirait que les familles r\u00e9alisent qu’Amazon Prime Video n’est PAS leur seule source de divertissement (sur laquelle je serais curieux de voir des donn\u00e9es) et que Walmart + propose des solutions d’\u00e9picerie plus pratiques et bon march\u00e9 pour que le changement soit convaincant. Avant cette nouvelle, il y avait des preuves qu’Amazon ressentait la menace de Walmart + dans son expansion des magasins Amazon Fresh cette ann\u00e9e.<\/p>\n

\u00ab\u00a0Cela n’a pas non plus d’importance s’ils sont un adepte ici, c’est toujours relutif pour Walmart + et cela diminue toutes les fonctionnalit\u00e9s sp\u00e9ciales offertes par les rivaux\u00a0\u00bb, a \u00e9crit M. Chakravarty.<\/p>\n

Walmart a ajout\u00e9 un abonnement d’essai gratuit de six mois \u00e0 Spotify comme outil de recrutement. Le mois dernier, il a annonc\u00e9 que les membres de Walmart + pourraient acc\u00e9der \u00e0 son service de livraison InHome pour 40 $ suppl\u00e9mentaires par an ou 7 $ par mois ajout\u00e9s \u00e0 leur plan d’abonnement. Les membres InHome, qui paient 148 $ par an pour le service, peuvent d\u00e9sormais devenir membres Walmart + et obtenir le service pour 138 $.<\/p>\n

L’int\u00e9r\u00eat du d\u00e9taillant \u00e0 ajouter un service ou des services de Streaming<\/a> \u00e0 son plan Walmart + est une r\u00e9ponse claire \u00e0 son rival Amazon.com, qui propose Prime Video gratuitement dans le cadre de son plan d’abonnement annuel de 139 $ et de son option mensuelle de 14,99 $.<\/p>\n

Les pourparlers de Walmart avec Comcast, Disney et Paramount ne sont pas la premi\u00e8re fois qu’il envisage le Streaming<\/a> comme un moyen de gagner des parts de march\u00e9. Le d\u00e9taillant a acquis Vudu en 2010 et l’a vendu une d\u00e9cennie plus tard \u00e0 Fandango.<\/p>\n

\u00ab\u00a0Walmart poss\u00e9dait son propre service de Streaming<\/a>, Vudu, et n’a pas r\u00e9ussi\u00a0\u00bb, a \u00e9crit Brian Delp, PDG de New Sega Home. \u00ab\u00a0Je pense que s’aligner avec un partenaire d\u00e9j\u00e0 solide est une d\u00e9cision intelligente. Il positionne son adh\u00e9sion avec des avantages similaires \u00e0 ceux d’Amazon, qui propose Prime Video. Ils sont tr\u00e8s concentr\u00e9s sur la concurrence avec Amazon, mais j’esp\u00e8re qu’ils envisagent \u00e9galement plus d’innovation par rapport \u00e0 l’appariement dans les strat\u00e9gies futures.<\/p>\n

Mais pour Dion Kenney, membre de BrainTrust et COO de Mondofora, passer au Streaming<\/a> \u00e9tait un peu trop loin pour une cha\u00eene avec des atouts dans d’autres domaines. <\/p>\n

\u00ab\u00a0Une strat\u00e9gie efficace n’est pas bas\u00e9e sur ‘que fait l’autre gars?'\u00a0\u00bb, a \u00e9crit M. Kenney. \u00ab C’est bas\u00e9 sur ‘quelles ressources avons-nous ou pouvons-nous obtenir, et comment pouvons-nous offrir la meilleure valeur ?’ Les \u00e9normes fermes de serveurs d’Amazon et les prouesses de la technologie de base de donn\u00e9es font de la diffusion de contenu une utilisation raisonnable de ressources puissantes. Les forces de Walmart, bien que prodigieuses, ont toujours \u00e9t\u00e9 dans la logistique, la gestion des stocks et la gestion des fournisseurs. Il n’est pas facile de voir comment cela se pr\u00eate facilement \u00e0 un mod\u00e8le de service de Streaming<\/a>.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-08-15 18:54:40 – Paris\/France. Walmart WMT cherche \u00e0 ajouter le Streaming vid\u00e9o comme avantage pour rejoindre son plan d’abonnement Walmart +, selon de nombreux rapports. \u00ab\u00a0Oui oui oui!\u00a0\u00bb a \u00e9crit RetailWire Kai Clarke, membre de BrainTrust et PDG d’American Retail Consultants, lors d’une discussion en ligne sur le d\u00e9veloppement de RetailWire La semaine derni\u00e8re. 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Walmart propose d\u00e9sormais un abonnement Paramount + en tant qu'avantage aux abonn\u00e9s de Walmart +, son service d'achat en ligne et de livraison gratuite. 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Le g\u00e9ant de la distribution Walmart a annonc\u00e9 lundi un accord avec primordial d'offrir \u00e0 ses abonn\u00e9s un acc\u00e8s gratuit au service de diffusion de ces \u00e9tudes, un engagement clair \u00e0 concurrencer Netflix Oui amazone \u00e9galement dans ce domaine. 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Walmart ajoutera un avantage \u00e0 son programme d'adh\u00e9sion en septembre qui en ferait un v\u00e9ritable rival d'Amazon Prime. Le g\u00e9ant de la vente au d\u00e9tail a conclu un accord avec Paramount Global pour ajouter son service de Streaming \u00e0 Walmart + \u00e0 partir de septembre.\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les membres de Walmart+ b\u00e9n\u00e9ficieront bient\u00f4t du streaming Paramount+ dans le cadre de leur abonnement - Yahoo Finance\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Les-membres-de-Walmart-beneficieront-bientot-du-streaming-Paramount-dans.jpeg?fit=1199%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Les-membres-de-Walmart-beneficieront-bientot-du-streaming-Paramount-dans.jpeg?fit=1199%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Les-membres-de-Walmart-beneficieront-bientot-du-streaming-Paramount-dans.jpeg?fit=1199%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Les-membres-de-Walmart-beneficieront-bientot-du-streaming-Paramount-dans.jpeg?fit=1199%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Les-membres-de-Walmart-beneficieront-bientot-du-streaming-Paramount-dans.jpeg?fit=1199%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":56066,"url":"https:\/\/reviews.tn\/news\/walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec-paramount\/","url_meta":{"origin":55980,"position":5},"title":"Walmart conclut un accord de streaming vid\u00e9o par abonnement avec Paramount +","author":"Sarah","date":"15 ao\u00fbt 2022","format":false,"excerpt":"\ud83c\udf7f 2022-08-15 21:56:00 - Paris\/France. Walmart Inc. WMT, +0,31% a conclu un accord avec Paramount Global PARA, +1,41% pour offrir le service de Streaming Paramount + de la soci\u00e9t\u00e9 de divertissement aux abonn\u00e9s du programme d'adh\u00e9sion de Walmart, selon des personnes famili\u00e8res avec les discussions. Walmart a explor\u00e9 un accord\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Walmart conclut un accord de streaming vid\u00e9o par abonnement avec Paramount + - MarketWatch\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec.jpeg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec.jpeg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Walmart-conclut-un-accord-de-streaming-video-par-abonnement-avec.jpeg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/55980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=55980"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/55980\/revisions"}],"predecessor-version":[{"id":55982,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/55980\/revisions\/55982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/55981"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=55980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=55980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=55980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}