{"id":54378,"date":"2022-08-12T13:18:55","date_gmt":"2022-08-12T11:18:55","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-disney-et-warner-leur-impact-sur-la-publicite-digitale\/"},"modified":"2022-08-13T07:55:49","modified_gmt":"2022-08-13T05:55:49","slug":"netflix-disney-et-warner-leur-impact-sur-la-publicite-digitale","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-disney-et-warner-leur-impact-sur-la-publicite-digitale\/","title":{"rendered":"Netflix, Disney+ et Warner : leur impact sur la publicit\u00e9 digitale"},"content":{"rendered":"

\u2714\ufe0f 2022-08-12 13:18:55 – Paris\/France. <\/strong>
\n<\/p>\n

Wall Street regarde de beaucoup plus pr\u00e8s les co\u00fbts, les perspectives de croissance du secteur des plateformes de Streaming<\/a>.<\/p>\n

Depuis quelque temps, les plateformes de Streaming<\/a> annoncent leur intention d’introduire de nouveaux tarifs incluant la publicit\u00e9 pour les abonn\u00e9s. Cela n’avait pas fait grand bruit jusqu’\u00e0 ce que Disney confirme il y a quelques jours qu’il augmenterait les prix des tarifs normaux de son service de Streaming<\/a> de 37%, qui s’appellera Disney + Premium.<\/p>\n

La version avec publicit\u00e9s inclura, selon l’entreprise, le m\u00eame contenu disponible dans son offre sans publicit\u00e9, et diffusera quatre minutes de publicit\u00e9s par heure de contenu.<\/strong> <\/p>\n

Selon Vari\u00e9t\u00e9<\/strong><\/em>l’entreprise s’attend \u00e0 ce que la plupart de ses clients optent pour le plan financ\u00e9 par la publicit\u00e9 moins cher, de sorte qu’il aura plus de revenus publicitaires. <\/p>\n

Des experts \u00e9tudient l’impact des plateformes de Streaming<\/a><\/h3>\n

Cela rejoint les nouvelles de Netflix <\/strong>qui lancera \u00e9galement un tarif moins cher et avec de la publicit\u00e9 au d\u00e9but de 2023. Pour cette raison Wall Street regarde de beaucoup plus pr\u00e8s les co\u00fbts,<\/strong> les perspectives de croissance et les avantages potentiels de l’industrie du Streaming<\/a>. <\/p>\n

\u00ab\u00a0Quand ils ont relanc\u00e9 hbo max<\/strong>, envisageait d\u00e9j\u00e0 de lancer une autre version moins ch\u00e8re avec publicit\u00e9, puisqu’il s’agissait de la plateforme la plus ch\u00e8re du march\u00e9 (14,95 dollars) ; Maintenant, nous ne savons pas \u00e0 quoi cela ressemblera lorsque la nouvelle plateforme fusionn\u00e9e avec Discovery sera lanc\u00e9e \u00bb, explique-t-il. El\u00e9na Neira<\/strong>professeur \u00e0 l’UOC, dans des d\u00e9clarations \u00e0 Cinq jours<\/em>. \u00ab\u00a0Dans le cas de Netflix ob\u00e9it \u00e0 la faiblesse de son mod\u00e8le \u00e9conomique<\/strong>, tr\u00e8s d\u00e9pendant de l’abonnement.<\/strong> La pression de l’inflation et de la concurrence croissante lui fait beaucoup de mal et l’a conduit \u00e0 chercher une nouvelle voie qui lui permette non seulement d’attirer et de fid\u00e9liser les clients mais aussi d’obtenir de nouveaux revenus, qui sont la publicit\u00e9 \u00bb, ajoute-t-il.<\/p>\n

Neira estime que les plateformes de Streaming<\/a> comme Disney+ et Warner ont d\u00e9j\u00e0 la confiance des annonceurs car ce sont toutes deux des soci\u00e9t\u00e9s qui ont des r\u00e9seaux de t\u00e9l\u00e9vision. \u00abLes annonceurs les connaissent d\u00e9j\u00e0 et ils n’ont rien \u00e0 prouver \u00e0 personne<\/strong>\u00bb, se d\u00e9fend-il.<\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-08-12 13:18:55 – Paris\/France. Wall Street regarde de beaucoup plus pr\u00e8s les co\u00fbts, les perspectives de croissance du secteur des plateformes de Streaming. Depuis quelque temps, les plateformes de Streaming annoncent leur intention d’introduire de nouveaux tarifs incluant la publicit\u00e9 pour les abonn\u00e9s. Cela n’avait pas fait grand bruit jusqu’\u00e0 ce que Disney confirme […]<\/p>\n","protected":false},"author":7,"featured_media":54379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-54378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nNetflix, Disney+ et Warner : leur impact sur la publicit\u00e9 digitale - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-08-12 13:18:55 - Paris\/France. 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On savait que, pour ce No\u00ebl, Disney+ lancerait de nouveaux tarifs et un plan avec des publicit\u00e9s aux \u00c9tats-Unis, un mouvement qui aura aussi un impact en Espagne, mais en 2023. Le jour est enfin arriv\u00e9 et la plateforme de Streaming a mis \u00e0 jour\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Disney+ lance son plan avec des publicit\u00e9s aux \u00c9tats-Unis, et montre qu'il a appris de ses erreurs... - Xataka\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Disney-lance-son-plan-avec-des-publicites-aux-Etats.jpeg?fit=840%2C560&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Disney-lance-son-plan-avec-des-publicites-aux-Etats.jpeg?fit=840%2C560&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Disney-lance-son-plan-avec-des-publicites-aux-Etats.jpeg?fit=840%2C560&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Disney-lance-son-plan-avec-des-publicites-aux-Etats.jpeg?fit=840%2C560&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":57725,"url":"https:\/\/reviews.tn\/news\/plan-netflix-base-sur-la-publicite-avec-des-limitations-majeures-aucun-telechargement-contenu-manquant-etc\/","url_meta":{"origin":54378,"position":2},"title":"Plan Netflix bas\u00e9 sur la publicit\u00e9 avec des limitations majeures\u00a0: aucun t\u00e9l\u00e9chargement, contenu manquant, etc.","author":"Margaux B.","date":"18 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. Jeudi, 11h53 \u00c9conomie bkLe march\u00e9 des services de vid\u00e9o \u00e0 la demande est tr\u00e8s concurrentiel\u00a0: de nombreux fournisseurs veulent d\u00e9sormais convaincre avec des productions exclusives, de sorte que certains utilisateurs utilisent plusieurs services en m\u00eame temps - ou les abonnements \u00e0 des portails individuels sont\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":60045,"url":"https:\/\/reviews.tn\/news\/abonnement-publicitaire-netflix\/","url_meta":{"origin":54378,"position":3},"title":"Abonnement publicitaire Netflix","author":"Margaux B.","date":"22 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\ude0d REVIEWS News - Paris\/France. Netflix a d\u00e9j\u00e0 officiellement annonc\u00e9 un tarif financ\u00e9 par la publicit\u00e9. Avant qu'il n'atteigne les clients, certains compromis sont d\u00e9j\u00e0 connus que Netflix fait probablement pour le prix le moins cher. 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