{"id":5332,"date":"2022-03-17T12:18:38","date_gmt":"2022-03-17T11:18:38","guid":{"rendered":"https:\/\/reviews.tn\/news\/cnn-entre-dans-le-secteur-du-streaming-a-un-moment-dactualite\/"},"modified":"2022-03-17T13:02:06","modified_gmt":"2022-03-17T12:02:06","slug":"cnn-entre-dans-le-secteur-du-streaming-a-un-moment-dactualite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/cnn-entre-dans-le-secteur-du-streaming-a-un-moment-dactualite\/","title":{"rendered":"CNN + entre dans le secteur du streaming \u00e0 un moment d’actualit\u00e9"},"content":{"rendered":"

\ud83d\ude0d 2022-03-17 12:18:38 – Paris\/France. <\/strong>
\n<\/p>\n

19 mars 2022<\/p>\n

\u00ab\u00a0CE NE PEUT PAS \u00eatre bon pour l’Am\u00e9rique, mais c’est sacr\u00e9ment bon pour CBS\u00a0\u00bb, a d\u00e9clar\u00e9 Leslie Moonves, alors patron de la cha\u00eene de t\u00e9l\u00e9vision, \u00e0 propos de la candidature pr\u00e9sidentielle de Donald Trump en 2016. Les cotes d’\u00e9coute ont grimp\u00e9 en fl\u00e8che sous M. Trump et se sont effondr\u00e9es lorsqu’il a quitt\u00e9 la sc\u00e8ne. Maintenant, la guerre a remis les gens \u00e0 l’\u00e9coute. Depuis que la Russie a envahi l’Ukraine, la part d’audience des cha\u00eenes d’information par c\u00e2ble en Am\u00e9rique a presque doubl\u00e9, pour atteindre 12\u00a0%, estime Inscape, une soci\u00e9t\u00e9 de donn\u00e9es – des sommets enregistr\u00e9s pour la derni\u00e8re fois lors de la prise d’assaut du Capitole en janvier 2021.<\/p>\n

Le premier Cable News Network am\u00e9ricain esp\u00e8re assouvir cette soif avec un nouveau format. CNN + sera lanc\u00e9 en Am\u00e9rique le 29 mars, avec un d\u00e9ploiement international \u00e0 suivre. Pour 5,99 $ par mois, les t\u00e9l\u00e9spectateurs pourront profiter de flux en direct d’actualit\u00e9s et de documentaires \u00e0 la demande, ainsi que de fonctionnalit\u00e9s interactives (comme la possibilit\u00e9 de soumettre des questions aux personnes interrog\u00e9es).<\/p>\n

Le lancement co\u00efncide avec des bouleversements sur le r\u00e9seau de 42 ans, l’un des plus grands noms de l’information. Le patron de CNN, Jeff Zucker, a d\u00e9missionn\u00e9 en f\u00e9vrier pour une histoire d’amour non divulgu\u00e9e au bureau; Chris Licht, un producteur exp\u00e9riment\u00e9, prend le relais le mois prochain. Pendant ce temps, la fusion du propri\u00e9taire de CNN, WarnerMedia, avec Discovery, un g\u00e9ant du c\u00e2ble, devrait \u00eatre finalis\u00e9e en avril.<\/p>\n

La nouvelle direction pr\u00e9f\u00e8re mettre en avant l’expertise de CNN en mati\u00e8re d’information, expos\u00e9e en Ukraine, plut\u00f4t que les commentaires partisans auxquels elle s’est livr\u00e9e pendant les ann\u00e9es Trump. Une marque neutre convient \u00e0 la strat\u00e9gie de Warner-Discovery. Warner pr\u00e9voit de regrouper CNN + avec sa plate-forme de divertissement, HBO Max, en raison de sa fusion avec Discovery. Ce paquet ne peut pas se permettre de repousser les conservateurs. (Si c’est le cas, les nouveaux propri\u00e9taires de CNN pourraient le vendre.)<\/p>\n

CNN+ ne peut pas non plus se permettre de saper le secteur du c\u00e2ble. Comme toutes les entreprises de m\u00e9dias h\u00e9rit\u00e9es, Warner-Discovery tente de lancer un canot de sauvetage en Streaming<\/a> sans couler son vaisseau-m\u00e8re. Donc, pour l’instant, CNN conserve sa principale cha\u00eene d’informations en continu exclusivement sur le c\u00e2ble, avec des \u00e9missions distinctes pour CNN + destin\u00e9es aux accros de l’information et aux fans de documentaires.<\/p>\n

Les sceptiques s’interrogent sur la taille du nouveau march\u00e9. Quant au c\u00e2ble, il est en d\u00e9clin. Un peu plus de la moiti\u00e9 des foyers am\u00e9ricains en sont \u00e9quip\u00e9s, contre pr\u00e8s de neuf sur dix il y a dix ans. Le sport, qui avec l’actualit\u00e9 est la derni\u00e8re raison de ne pas couper le cordon, passe lentement au Streaming<\/a>. Amazon et Apple, sans int\u00e9r\u00eats c\u00e2bl\u00e9s \u00e0 prot\u00e9ger, ont commenc\u00e9 \u00e0 acheter les droits des grands matchs.<\/p>\n

Les march\u00e9s internationaux historiquement moins c\u00e2bl\u00e9s peuvent donner un aper\u00e7u de ce qui va suivre. Les clients de CNN+ en Am\u00e9rique latine sont susceptibles d’obtenir la cha\u00eene lin\u00e9aire CNN en Espa\u00f1ol, par exemple, tandis que certains abonn\u00e9s europ\u00e9ens devraient obtenir CNN International. CNN + est un pari parall\u00e8le pour le moment. C’est aussi la future maison la plus probable du r\u00e9seau lorsque le c\u00e2ble am\u00e9ricain sera d\u00e9finitivement coup\u00e9.<\/p>\n

Pour une analyse plus experte des plus grandes histoires de l’\u00e9conomie, des affaires et des march\u00e9s, inscrivez-vous \u00e0 Money Talks, notre newsletter hebdomadaire.<\/em><\/em><\/p>\n

Cet article est paru dans la section Business de l’\u00e9dition imprim\u00e9e sous le titre \u00ab\u00a0Bonnes et mauvaises nouvelles\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-03-17 12:18:38 – Paris\/France. 19 mars 2022 \u00ab\u00a0CE NE PEUT PAS \u00eatre bon pour l’Am\u00e9rique, mais c’est sacr\u00e9ment bon pour CBS\u00a0\u00bb, a d\u00e9clar\u00e9 Leslie Moonves, alors patron de la cha\u00eene de t\u00e9l\u00e9vision, \u00e0 propos de la candidature pr\u00e9sidentielle de Donald Trump en 2016. Les cotes d’\u00e9coute ont grimp\u00e9 en fl\u00e8che sous M. Trump et […]<\/p>\n","protected":false},"author":9,"featured_media":5333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-5332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nCNN + entre dans le secteur du streaming \u00e0 un moment d'actualit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-03-17 12:18:38 - Paris\/France. 19 mars 2022"CE NE PEUT PAS \u00eatre bon pour l'Am\u00e9rique, mais c'est sacr\u00e9ment bon pour CBS", a d\u00e9clar\u00e9 Leslie Moonves,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/cnn-entre-dans-le-secteur-du-streaming-a-un-moment-dactualite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CNN + entre dans le secteur du streaming \u00e0 un moment d'actualit\u00e9 - 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