{"id":52875,"date":"2022-07-18T13:32:12","date_gmt":"2022-07-18T11:32:12","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-cherche\/"},"modified":"2022-07-19T11:10:52","modified_gmt":"2022-07-19T09:10:52","slug":"netflix-cherche","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-cherche\/","title":{"rendered":"Netflix cherche"},"content":{"rendered":"

\ud83d\ude0d 2022-07-18 13:32:12 – Paris\/France. <\/strong>
\n<\/p>\n

Actualit\u00e9s li\u00e9es<\/h4>\n

L’\u00e8re du Streaming<\/a> \u00e9volue \u00e0 pas de g\u00e9ant. De grands changements se produisent \u00e0 l’\u00e9chelle mondiale, les entreprises ouvrant les portes \u00e0 la publicit\u00e9. Le premier \u00e0 franchir le pas fut Disney. Et maintenant c’est Netflix qui d\u00e9veloppe cette strat\u00e9gie<\/strong> pour compenser le manque d’abonn\u00e9s apr\u00e8s une s\u00e9quence de d\u00e9faites historique en cette ann\u00e9e 2022.<\/p>\n

L’entreprise technologique choisie par le g\u00e9ant rouge pour le d\u00e9veloppement du nouveau service moins cher avec publicit\u00e9 n’est autre que microsoft<\/strong>, qui g\u00e9rera exclusivement la publicit\u00e9 de la plateforme<\/strong>. Un accord qui soul\u00e8ve la poussi\u00e8re car il ne cadre pas avec les experts ou les analystes.<\/p>\n

La derni\u00e8re \u00e0 s’exprimer a \u00e9t\u00e9 Laura Martin, analyste senior chez Needham, qui a d\u00e9clar\u00e9 dans Yahoo Finance qu’il s’agit \u00ab\u00a0d’un agenda cach\u00e9\u00a0\u00bb avec lequel \u00ab\u00a0Netflix essaierait de trouver une issue<\/strong>\u00ab\u00a0, soutenant la th\u00e8se selon laquelle peut-\u00eatre la plate-forme joue \u00e0 long terme pour \u00eatre rachet\u00e9e par Microsoft.<\/p>\n

Pourquoi est-il suspect que <\/strong>Netflix a choisi Microsoft comme partenaire pour le service de publicit\u00e9<\/strong><\/strong><\/h3>\n

L’une des bases de Martin est que Microsoft n’\u00e9tait pas le meilleur partenaire de Netflix dans cette nouvelle aventure<\/strong>, car la technologie ne dispose pas de l’exp\u00e9rience ou des connaissances technologiques n\u00e9cessaires, ce qui retarde le plan initial de lancement de ce nouveau niveau \u00e0 la fin de l’ann\u00e9e. Martin pr\u00e9dit que le nouveau plan avec publicit\u00e9s ne sera probablement plus propos\u00e9 avant le troisi\u00e8me trimestre de 2023. Pr\u00e8s d’un an plus tard. Cependant, aucune autre entreprise ne pourrait assumer les 100 millions de dollars que l’achat entra\u00eenerait<\/strong>.<\/p>\n

Laura Martin a fait sa pr\u00e9diction et a voulu anticiper ce qui va se passer avec les deux entreprises : \u00ab\u00a0Netflix essaie de se rapprocher de Microsoft<\/strong> en esp\u00e9rant qu’apr\u00e8s que Microsoft aura dig\u00e9r\u00e9 son acquisition d’Activision, il changera et ach\u00e8tera ensuite Netflix.\u00a0\u00bb<\/strong><\/p>\n

La situation actuelle de Netflix<\/strong><\/h3>\n

Adem\u00e1s de cuestionar este acuerdo a nivel estrat\u00e9gico, la analista tambi\u00e9n sugiri\u00f3 que este planteamiento tampoco ser\u00eda posible desde el punto de vista operativo, declarando que \u00ab\u00a0Netflix anunci\u00f3 hace tres meses en su llamada con los inversores que iban a implementar un nuevo modelo de publicidad\u00a0\u00bb , mais quoi \u00ab\u00a0ils n’ont pas encore engag\u00e9 de r\u00e9gie publicitaire\u00a0\u00bb<\/strong>. \u00ab\u00a0Il n’y a personne dans l’empire qui soit expert en publicit\u00e9 et pourtant ils ont choisi un partenaire technologique pour la partie publicitaire, alors que ce devrait \u00eatre l’inverse\u00a0\u00bb, a expliqu\u00e9 Laura Martin. <\/p>\n

En 2022, Netflix a perdu des abonn\u00e9s pour la premi\u00e8re fois de son histoire<\/strong>. Au premier trimestre, la soci\u00e9t\u00e9 a enregistr\u00e9 la perte de 200 000 abonn\u00e9s (sans compter les 500 000 comptes dont le service a \u00e9t\u00e9 suspendu en Russie en r\u00e9ponse \u00e0 l’invasion de l’Ukraine) et estime en perdre deux millions de plus entre avril et juillet de cette ann\u00e9e.<\/p>\n

Ces donn\u00e9es sont tomb\u00e9es comme une carafe d’eau froide aupr\u00e8s de ses actionnaires, qui avaient d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9\u00e7us par le rapport fin 2021, lorsque l’entreprise a d\u00e9clar\u00e9 qu’elle pr\u00e9voyait d’augmenter son nombre d’abonn\u00e9s de 2,5 millions au cours des premiers mois de cette ann\u00e9e. .<\/p>\n

Cela a marqu\u00e9 un ralentissement significatif de sa croissance par rapport aux plus de huit millions qu’il avait ajout\u00e9s au dernier trimestre de 2021 et aux donn\u00e9es du premier trimestre de l’ann\u00e9e derni\u00e8re.<\/p>\n

les nouvelles aussi gravement affect\u00e9 le march\u00e9 boursier<\/strong>marquant une chute de plus de 30 % par rapport au rapport du premier trimestre de la soci\u00e9t\u00e9.<\/p>\n

Tu pourrais aussi aimer…<\/strong><\/p>\n

Suivez les sujets qui vous int\u00e9ressent<\/h3>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-07-18 13:32:12 – Paris\/France. Actualit\u00e9s li\u00e9es L’\u00e8re du Streaming \u00e9volue \u00e0 pas de g\u00e9ant. De grands changements se produisent \u00e0 l’\u00e9chelle mondiale, les entreprises ouvrant les portes \u00e0 la publicit\u00e9. Le premier \u00e0 franchir le pas fut Disney. Et maintenant c’est Netflix qui d\u00e9veloppe cette strat\u00e9gie pour compenser le manque d’abonn\u00e9s apr\u00e8s une s\u00e9quence […]<\/p>\n","protected":false},"author":7,"featured_media":52876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[11197,95,127,1803,2720,124,125,126],"class_list":["post-52875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-industrie-de-la-television","tag-microsoft","tag-netflix","tag-plateformes-de-streaming","tag-publicite","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nNetflix cherche - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-07-18 13:32:12 - Paris\/France. 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