{"id":52594,"date":"2022-07-18T01:36:00","date_gmt":"2022-07-17T23:36:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-moment-difficile-de-netflix-que-ferez\/"},"modified":"2022-07-18T01:47:52","modified_gmt":"2022-07-17T23:47:52","slug":"le-moment-difficile-de-netflix-que-ferez","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-moment-difficile-de-netflix-que-ferez\/","title":{"rendered":"Le moment difficile de Netflix. que ferez"},"content":{"rendered":"

\ud83c\udf7f 2022-07-18 01:36:00 – Paris\/France. <\/strong>
\n<\/p>\n

Le g\u00e9ant du Streaming<\/a> pr\u00e9sentera ses r\u00e9sultats du deuxi\u00e8me trimestre ce mardi et sur cette base, il devra red\u00e9finir son avenir\n <\/p>\n

Pour iProfessionnel<\/strong><\/p>\n

17\/07\/2022<\/strong> – 20h36<\/p>\n

Netflix a eu une ann\u00e9e terrible. En avril, la soci\u00e9t\u00e9 a signal\u00e9 qu’elle avait perdu des abonn\u00e9s au premier trimestre de 2022, la premi\u00e8re fois que cela se produisait au cours d’un trimestre depuis plus d’une d\u00e9cennie. Par la suite, les actions de Netflix ont br\u00fbl\u00e9 (actuellement en baisse de pr\u00e8s de 70 % depuis le d\u00e9but de l’ann\u00e9e), an\u00e9antissant des milliards de dollars de valeur marchande, et l’entreprise a licenci\u00e9 des centaines d’employ\u00e9s.\n<\/p>\n

La perte d’abonn\u00e9s n’\u00e9tait pas le seul probl\u00e8me qui a boulevers\u00e9 le monde de Netflix comme celui de Stranger Things. De faibles perspectives pour le deuxi\u00e8me trimestre ont surpris les investisseurs : Netflix a pr\u00e9dit qu’il perdrait 2 millions de dollars suppl\u00e9mentaires au printemps.\n<\/p>\n

En avril, la soci\u00e9t\u00e9 a annonc\u00e9 avoir perdu des abonn\u00e9s au premier trimestre 2022.<\/p>\n

Ce qui se passe mardi pourrait reconfigurer l’avenir de l’entreprise<\/strong> et toute l’industrie du Streaming<\/a>. Si Netflix perd, il perd \u00e9galement le Streaming<\/a>.\n<\/p>\n

\u00ab\u00a0Il y aura un enfer \u00e0 payer s’ils rapportent un chiffre nettement sup\u00e9rieur aux 2 millions de pertes qui sont g\u00e9r\u00e9es\u00a0\u00bb, a d\u00e9clar\u00e9 Andrew Hare, vice-pr\u00e9sident senior de la recherche chez Magid, \u00e0 CNN Business.\n<\/p>\n

Le march\u00e9 du Streaming<\/a> a m\u00fbri et est devenu satur\u00e9, a not\u00e9 Hare. Les investisseurs se demanderont donc : \u00ab Quelle est la prochaine \u00e9tape et d’o\u00f9 viendra la croissance ?\n<\/p>\n

Netflix fonde ses espoirs sur un sauveur potentiel : la publicit\u00e9.\n<\/p>\n

Une nouvelle formule d’abonnement moins ch\u00e8re<\/h2>\n

La soci\u00e9t\u00e9 a annonc\u00e9 mercredi qu’elle s’associerait \u00e0 Microsoft sur un nouveau plan d’abonnement financ\u00e9 par la publicit\u00e9, moins cher. Malgr\u00e9 le fait que Reed Hastings, PDG de Netflix, ait r\u00e9sist\u00e9 \u00e0 l’id\u00e9e pendant des ann\u00e9es, la publicit\u00e9 est d\u00e9sormais un \u00e9l\u00e9ment important des plans de Netflix pour augmenter ses revenus \u00e0 l’avenir. Le nouveau plan arriverait avant la fin de 2022, mais Netflix admet que son activit\u00e9 publicitaire naissante en est \u00e0 ses \u00ab\u00a0d\u00e9buts\u00a0\u00bb.\n<\/p>\n

L’entreprise s’attachera \u00e9galement \u00e0 prendre mesures drastiques<\/strong> contre le partage de mots de passe et la cr\u00e9ation de contenu engageant pour aider \u00e0 inverser la tendance.\n<\/p>\n

Mais tout cela importera-t-il si les chiffres de mardi sont si ternes que Wall Street tourne le dos \u00e0 Netflix ? \u00ab\u00a0Une fois que Netflix est gravement sous-\u00e9valu\u00e9 par le march\u00e9, tous les paris sont ouverts\u00a0\u00bb, a d\u00e9clar\u00e9 Hare.\n<\/p>\n

La soci\u00e9t\u00e9 se concentrera sur la r\u00e9pression du partage de mots de passe et la cr\u00e9ation de contenu engageant<\/p>\n

Cependant, le service de Streaming<\/a> a quelques avantages.\n<\/p>\n

Pour commencer, il s’agit toujours de Netflix, le leader du Streaming<\/a> avec 221,6 millions d’abonn\u00e9s dans le monde. De plus, il rapportera des chiffres sur un march\u00e9 qui pr\u00e9sente des facteurs ind\u00e9pendants de la volont\u00e9 de Netflix, comme la hausse de l’inflation. Vous avez donc ces excuses sur lesquelles vous pouvez vous appuyer pour \u00e9ventuellement att\u00e9nuer le coup port\u00e9 aux investisseurs.\n<\/p>\n

\u00ab\u00a0Les investisseurs leur donneront le temps de redresser le navire, mais ils ont besoin d’entendre des plans plus solides sur la voie d’une croissance imm\u00e9diate\u00a0\u00bb, a d\u00e9clar\u00e9 Hare. \u00ab\u00a0Il s’agit de communiquer sur l’\u00e9volution de l’entreprise pour s’assurer qu’elle continue \u00e0 gagner en Streaming<\/a>… Personne n’a le ventre pour une entreprise qui perd des millions d’abonn\u00e9s chaque trimestre.\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-07-18 01:36:00 – Paris\/France. Le g\u00e9ant du Streaming pr\u00e9sentera ses r\u00e9sultats du deuxi\u00e8me trimestre ce mardi et sur cette base, il devra red\u00e9finir son avenir Pour iProfessionnel 17\/07\/2022 – 20h36 Netflix a eu une ann\u00e9e terrible. En avril, la soci\u00e9t\u00e9 a signal\u00e9 qu’elle avait perdu des abonn\u00e9s au premier trimestre de 2022, la premi\u00e8re […]<\/p>\n","protected":false},"author":7,"featured_media":52595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[4575,4576,4582,4579,2722,10896,4585,4573,1759,135,11148,3809,4583,4578,1486,4574,11149,3150,117,4581,4584,127,132,519,11147,4354,125,582,126,4351,4580,581],"class_list":["post-52594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-argentine","tag-buenos-aires","tag-campus","tag-comex","tag-commercialisation","tag-contenu","tag-demi","tag-du-quotidien","tag-economie","tag-entreprise","tag-finance","tag-immobilier","tag-imposition","tag-impots","tag-informations","tag-journalisme","tag-juridique","tag-la-gestion","tag-la-technologie","tag-la-vie-et-le-style","tag-les-publicites","tag-netflix","tag-nouvelles","tag-politique","tag-professionnelle","tag-rupture","tag-streaming-series","tag-travaux","tag-tv","tag-un-journal","tag-vins","tag-voitures"],"yoast_head":"\nLe moment difficile de Netflix. que ferez - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-07-18 01:36:00 - Paris\/France. 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