{"id":52482,"date":"2022-07-17T09:51:30","date_gmt":"2022-07-17T07:51:30","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-declin-de-netflix-est-impulse-par-les-femmes-de-la-generation-z\/"},"modified":"2022-07-17T10:06:54","modified_gmt":"2022-07-17T08:06:54","slug":"le-declin-de-netflix-est-impulse-par-les-femmes-de-la-generation-z","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-declin-de-netflix-est-impulse-par-les-femmes-de-la-generation-z\/","title":{"rendered":"Le d\u00e9clin de Netflix est impuls\u00e9 par les femmes de la g\u00e9n\u00e9ration Z"},"content":{"rendered":"

\u2714\ufe0f 2022-07-17 09:51:30 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a perdu 26 % des femmes de la g\u00e9n\u00e9ration Z dans son application mobile entre 2019 et 2022.<\/p>\n

Ce ne sont certainement pas de bons moments pour Netflix<\/strong>qui devra enfin se plier \u00e0 la publicit\u00e9 (la m\u00eame qui \u00e9tait jadis honnie) pour arr\u00eater l’h\u00e9morragie d’utilisateurs dont elle souffre depuis longtemps.<\/p>\n

Derri\u00e8re le d\u00e9clin de Netflix pourraient se trouver des femmes attribu\u00e9es \u00e0 la g\u00e9n\u00e9ration Z.<\/strong> C’est ce que sugg\u00e8re au moins une \u00e9tude r\u00e9cente r\u00e9alis\u00e9e aux \u00c9tats-Unis par Global Wireless Solutions (GWS) qui montre que la c\u00e9l\u00e8bre plateforme de vid\u00e9o en Streaming<\/a> a perdu 26% des femmes appartenant \u00e0 la g\u00e9n\u00e9ration Z dans son application mobile dans la p\u00e9riode entre 2019 et 2022. Il s’agit du prolapsus le plus notable de tous les groupes d’\u00e2ge examin\u00e9s dans son rapport par GWS.<\/p>\n

L’enqu\u00eate men\u00e9e par GWS met \u00e9galement en lumi\u00e8re un autre fait inqui\u00e9tant : le nombre de minutes pass\u00e9es sur l’application mobile Netflix a diminu\u00e9 au cours des trois derni\u00e8res ann\u00e9es parmi les utilisateurs de tous \u00e2ges.<\/strong><\/p>\n

Sur le march\u00e9 de plus en plus concurrentiel de la vid\u00e9o en Streaming<\/a>, les utilisateurs n’h\u00e9sitent pas \u00e0 sanctionner les plateformes dont le contenu n’est pas \u00e0 la hauteur<\/strong><\/h3>\n

Et bien que les utilisateurs n’annulent pas n\u00e9cessairement leurs abonnements Netflix, les minutes que les femmes \u00e2g\u00e9es de 18 \u00e0 34 ans passent sur Netflix ont subi une baisse de 39 % depuis 2019<\/strong>. Un peu moins a \u00e9t\u00e9 le prolapsus chez les hommes entre 25 et 34 ans (33%).<\/p>\n

Pourtant, Netflix n’est pas la seule plate-forme de vid\u00e9o en Streaming<\/a> dont les num\u00e9ros de visionnage sur mobile languissent.<\/strong> Discovery+ a r\u00e9cemment enregistr\u00e9 son chiffre trimestriel le plus bas sur les appareils mobiles (3,2 milliards de minutes). Ce chiffre est loin des chiffres r\u00e9colt\u00e9s par l’entreprise au troisi\u00e8me trimestre 2021 (4,8 milliards de minutes).<\/p>\n

Malgr\u00e9 le d\u00e9tachement grandissant ressenti par les femmes de la G\u00e9n\u00e9ration Z Netflix, la plateforme peut se targuer de continuer \u00e0 \u00eatre l’application mobile la plus populaire dans la cat\u00e9gorie \u00ab\u00a0contenu premium\u00a0\u00bb.<\/strong><\/p>\n

Toutefois, Netflix est encore assez loin en termes de chiffres de YouTube<\/strong>qui g\u00e9n\u00e8re pr\u00e8s de 6 millions de sessions de visionnage de plus (\u00e9missions entre 30 minutes et une heure) que la soci\u00e9t\u00e9 Los Gatos.<\/p>\n

Il convient \u00e9galement de noter que Les 18-34 ans passent chaque jour 80\u00a0% de minutes en plus sur YouTube que sur les services de vid\u00e9o en Streaming<\/a> payants.<\/strong><\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-07-17 09:51:30 – Paris\/France. Netflix a perdu 26 % des femmes de la g\u00e9n\u00e9ration Z dans son application mobile entre 2019 et 2022. Ce ne sont certainement pas de bons moments pour Netflixqui devra enfin se plier \u00e0 la publicit\u00e9 (la m\u00eame qui \u00e9tait jadis honnie) pour arr\u00eater l’h\u00e9morragie d’utilisateurs dont elle souffre depuis […]<\/p>\n","protected":false},"author":7,"featured_media":52483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-52482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nLe d\u00e9clin de Netflix est impuls\u00e9 par les femmes de la g\u00e9n\u00e9ration Z - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-07-17 09:51:30 - Paris\/France. 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