{"id":52280,"date":"2022-07-16T09:31:59","date_gmt":"2022-07-16T07:31:59","guid":{"rendered":"https:\/\/reviews.tn\/news\/plus-de-contenu-en-espagnol-la-carte-forte-de-netflix-face-a-la-concurrence\/"},"modified":"2022-07-16T09:36:54","modified_gmt":"2022-07-16T07:36:54","slug":"plus-de-contenu-en-espagnol-la-carte-forte-de-netflix-face-a-la-concurrence","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/plus-de-contenu-en-espagnol-la-carte-forte-de-netflix-face-a-la-concurrence\/","title":{"rendered":"Plus de contenu en espagnol, la carte forte de Netflix face \u00e0 la concurrence"},"content":{"rendered":"

\u2714\ufe0f 2022-07-16 09:31:59 – Paris\/France. <\/strong>
\n<\/p>\n

La concurrence et l’offre de contenu ont favoris\u00e9 Netflix. Selon les sp\u00e9cialistes, la plateforme s’est renforc\u00e9e avec l’arriv\u00e9e d’autres soci\u00e9t\u00e9s qui n’ont pas de contenu original en espagnol ou qui se concentrent sur la fiction.<\/p>\n

Des experts consult\u00e9s par El Sol de M\u00e9xico rapportent qu’un autre point cl\u00e9 de la plateforme est qu’elle dispose d’une maison de production, ce qui lui a permis de d\u00e9velopper des films ou des s\u00e9ries plus proches des utilisateurs.<\/p>\n

\u00ab Le pays est habitu\u00e9 \u00e0 un type de r\u00e9cit, les gens sont plus facilement affili\u00e9s aux contenus de leur environnement culturel et social. L’autre partie importante est que le contenu est propos\u00e9 en espagnol \u00bb, a comment\u00e9 Mauricio Carrandi, directeur g\u00e9n\u00e9ral de LLYC Mexico.<\/p>\n

La directrice de l’agence de relations publiques et de marketing revient sur les success stories sur Netflix, lorsque des productions mexicaines telles que La Rosa de Guadalupe et Mar\u00eda de todos los \u00c1ngeles, ou la Colombienne Betty La Fea, occupaient les premi\u00e8res places des vues.<\/p>\n

Ces s\u00e9ries partagent deux points communs : le genre, aux accents dramatiques, comiques ou amoureux, ainsi que l’espagnol comme langue principale. D’autres productions qui partagent ces caract\u00e9ristiques, bien que d’origine espagnole, sont La casa de papel ou Elite, qui ont r\u00e9ussi \u00e0 capter un jeune public et ont \u00e9t\u00e9 parmi les s\u00e9ries les plus regard\u00e9es au Mexique.<\/p>\n

Depuis quatre ans, Netflix se positionne comme la plateforme de Streaming<\/a> avec le plus grand nombre de s\u00e9ries propres ou uniques dans le pays, selon l’Institut f\u00e9d\u00e9ral des t\u00e9l\u00e9communications (IFT). En 2017, selon l’agence, Netflix comptait 943 titres en propre, devant d’autres concurrents comme Izzi Go, Megacable ou Dish, qui comptaient entre 500 et 830 programmes.<\/p>\n

\u27a1\ufe0f Abonnez-vous \u00e0 notre newsletter et recevez les notes les plus pertinentes dans votre e-mail<\/b><\/p>\n

En 2021, la soci\u00e9t\u00e9 am\u00e9ricaine a enregistr\u00e9 un peu plus de 1 600 s\u00e9ries uniques, bien qu’avec de nouveaux rivaux tels qu’Amazon Prime, Disney ou Crunchyroll.<\/p>\n

Selon Laura Zavala, analyste de contenus audiovisuels, le succ\u00e8s de Netflix au Mexique tient aussi \u00e0 ses co\u00fbts, qui oscillaient initialement entre 100 pesos par forfait. \u00ab Les abonnements pouvaient \u00eatre achet\u00e9s avec des cartes pr\u00e9pay\u00e9es, c’\u00e9tait une bonne strat\u00e9gie d’expansion. Aujourd’hui, la concurrence a rendu Netflix un peu plus fort car il a renouvel\u00e9 son catalogue de produits et analyse m\u00eame une baisse de ses prix\u00a0\u00bb, a d\u00e9clar\u00e9 l’expert.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-07-16 09:31:59 – Paris\/France. La concurrence et l’offre de contenu ont favoris\u00e9 Netflix. Selon les sp\u00e9cialistes, la plateforme s’est renforc\u00e9e avec l’arriv\u00e9e d’autres soci\u00e9t\u00e9s qui n’ont pas de contenu original en espagnol ou qui se concentrent sur la fiction. Des experts consult\u00e9s par El Sol de M\u00e9xico rapportent qu’un autre point cl\u00e9 de la […]<\/p>\n","protected":false},"author":7,"featured_media":52281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[2722,375,127,125,126],"class_list":["post-52280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-commercialisation","tag-diffusion","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nPlus de contenu en espagnol, la carte forte de Netflix face \u00e0 la concurrence - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-07-16 09:31:59 - Paris\/France. 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La concurrence et l'offre de contenu ont favoris\u00e9 Netflix. 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En quelques mois, Netflix est pass\u00e9 du statut de diffusion r\u00e9f\u00e9rence \u00e0 avoir de s\u00e9rieux probl\u00e8mes pour fid\u00e9liser leurs abonn\u00e9s plus d'un mois. Maintenant la question est : quelle est la raison de cette fuite massive d'abonn\u00e9s ? 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