{"id":51903,"date":"2022-07-13T12:22:54","date_gmt":"2022-07-13T10:22:54","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/"},"modified":"2022-07-14T08:03:51","modified_gmt":"2022-07-14T06:03:51","slug":"netflix-negocie-avec-hollywood-le-debarquement-des-pubs","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/","title":{"rendered":"Netflix n\u00e9gocie avec Hollywood le d\u00e9barquement des pubs"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-07-13 12:22:54 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Netflix serait d\u00e9j\u00e0 en pourparlers avec les grands studios hollywoodiens pour ren\u00e9gocier les accords actuellement en vigueur et permettre aux publicit\u00e9s d&rsquo;atterrir sur leurs domaines. <\/p>\n<p>La publicit\u00e9, autrefois abhorr\u00e9e par Netflix, se rapproche de devenir une r\u00e9alit\u00e9 sur la c\u00e9l\u00e8bre plateforme de vid\u00e9os en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.  Pas en vain, <strong>la soci\u00e9t\u00e9 Los Gatos serait d\u00e9j\u00e0 en pourparlers avec les grands studios hollywoodiens pour ren\u00e9gocier les accords actuellement en vigueur et permettre aux publicit\u00e9s d&rsquo;atterrir sur leurs domaines<\/strong>.  Cela a \u00e9t\u00e9 publi\u00e9 hier par le journal <em>Le journal de Wall Street<\/em>.<\/p>\n<p><strong>Netflix aurait entam\u00e9 des n\u00e9gociations avec Warner Bros., Universal et Sony Pictures Television. <\/strong>Et il faudrait aussi donner une tournure aux accords pour la diffusion avec des pauses publicitaires de s\u00e9ries non courantes telles que <em>Breaking Bad<\/em> (Sony) et <em>NCIS<\/em> (ParamountGlobal).<\/p>\n<p><strong>Le coup d&rsquo;envoi de ces discussions sugg\u00e8re que le nouvel abonnement financ\u00e9 par la publicit\u00e9 de Netflix pourrait \u00eatre sur le point de devenir un bonbon.<\/strong> De todos modos, en declaraciones a Reuters la compa\u00f1\u00eda liderada por Reed Hastings y Ted Sarandos asegura estar a\u00fan en la primera fase de su plan para abrir paso a la publicidad en su plataforma, por lo que sobre ese plan solo caben las especulaciones a d\u00eda de aujourd&rsquo;hui.<\/p>\n<p>Fin juin, lors de la f\u00eate des Cannes Lions, <strong>Sarandos a admis en tout cas que la soci\u00e9t\u00e9 avait entam\u00e9 des discussions avec des soci\u00e9t\u00e9s comme Alphabet, Comcast et NBCUniversal pour explorer d&rsquo;\u00e9ventuels accords publicitaires.<\/strong><\/p>\n<p>Apr\u00e8s que Netflix ait perdu des abonn\u00e9s pour la premi\u00e8re fois depuis 2011 au premier trimestre de l&rsquo;ann\u00e9e et annonc\u00e9 des projections tout aussi sombres pour le deuxi\u00e8me trimestre, <strong>la soci\u00e9t\u00e9 a annonc\u00e9 qu&rsquo;elle envisageait la possibilit\u00e9 de lancer un nouvel abonnement moins cher financ\u00e9 par la publicit\u00e9 pour toucher une cible plus large.<\/strong><\/p>\n<p><strong>Il se trouve que Disney+, qui est peut-\u00eatre le rival le plus puissant de Netflix, a \u00e9galement annonc\u00e9 il y a quelques mois \u00e0 peine qu&rsquo;il ferait de la place \u00e0 la publicit\u00e9 dans ses domaines. <\/strong>continuer \u00e0 gagner des abonn\u00e9s dans un environnement de plus en plus d\u00e9favorable en raison de l&rsquo;inflation et de la concurrence accrue sur le march\u00e9 de la vid\u00e9o en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.<\/p>\n<p>Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-07-13 12:22:54 &#8211; Paris\/France. Netflix serait d\u00e9j\u00e0 en pourparlers avec les grands studios hollywoodiens pour ren\u00e9gocier les accords actuellement en vigueur et permettre aux publicit\u00e9s d&rsquo;atterrir sur leurs domaines. La publicit\u00e9, autrefois abhorr\u00e9e par Netflix, se rapproche de devenir une r\u00e9alit\u00e9 sur la c\u00e9l\u00e8bre plateforme de vid\u00e9os en Streaming. Pas en vain, la soci\u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":51904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[124,125,126],"class_list":["post-51903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix n\u00e9gocie avec Hollywood le d\u00e9barquement des pubs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-07-13 12:22:54 - Paris\/France. 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Netflix serait d\u00e9j\u00e0 en pourparlers avec les grands studios hollywoodiens pour ren\u00e9gocier les accords actuellement en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T10:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T06:03:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-negocie-avec-Hollywood-le-debarquement-des-pubs.jpg?fit=1200%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"Netflix n\u00e9gocie avec Hollywood le d\u00e9barquement des pubs\",\"datePublished\":\"2022-07-13T10:22:54+00:00\",\"dateModified\":\"2022-07-14T06:03:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-negocie-avec-Hollywood-le-debarquement-des-pubs.jpg?fit=1200%2C675&ssl=1\",\"keywords\":[\"Streaming Films\",\"Streaming s\u00e9ries\",\"TV\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/\",\"url\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/\",\"name\":\"Netflix n\u00e9gocie avec Hollywood le d\u00e9barquement des pubs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-negocie-avec-hollywood-le-debarquement-des-pubs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-negocie-avec-Hollywood-le-debarquement-des-pubs.jpg?fit=1200%2C675&ssl=1\",\"datePublished\":\"2022-07-13T10:22:54+00:00\",\"dateModified\":\"2022-07-14T06:03:51+00:00\",\"description\":\"\ud83c\udf7f 2022-07-13 12:22:54 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix n\u00e9gocie avec Hollywood le d\u00e9barquement des pubs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83c\udf7f 2022-07-13 12:22:54 - Paris\/France. 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