{"id":51866,"date":"2022-07-13T22:58:00","date_gmt":"2022-07-13T20:58:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/"},"modified":"2022-07-14T03:25:52","modified_gmt":"2022-07-14T01:25:52","slug":"netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/","title":{"rendered":"Netflix s&rsquo;associe \u00e0 Microsoft pour faire de son choix financ\u00e9 par la publicit\u00e9 une r\u00e9alit\u00e9"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-07-13 22:58:00 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\tC&rsquo;est ainsi que \u00ab\u00a0Stranger Things\u00a0\u00bb a ramen\u00e9 cette chanson de Metallica dans les charts 1:50<\/p>\n<p><strong>New York (CNN Business) &#8212;<\/strong> Bient\u00f4t, vous pourrez vous abonner \u00e0 une version moins ch\u00e8re de Netflix qui sera financ\u00e9e par la publicit\u00e9, bien que cette option soit encore dans une \u00ab\u00a0phase pr\u00e9coce\u00a0\u00bb.<\/p>\n<p>Netflix s&rsquo;associera \u00e0 Microsoft pour ce nouveau plan d&rsquo;abonnement financ\u00e9 par la publicit\u00e9, ont annonc\u00e9 mercredi les deux soci\u00e9t\u00e9s.<\/p>\n<p>La collaboration fait suite \u00e0 une annonce surprise de Netflix en avril selon laquelle ils \u00e9taient ouverts \u00e0 offrir une option d&rsquo;abonnement \u00e0 moindre co\u00fbt financ\u00e9e par la publicit\u00e9, ce \u00e0 quoi le PDG Reed Hastings avait h\u00e9sit\u00e9 pendant des ann\u00e9es.  Mais la soci\u00e9t\u00e9 est dans l&rsquo;une de ses pires p\u00e9riodes de ses 25 ans d&rsquo;histoire, apr\u00e8s que Netflix a signal\u00e9 sa premi\u00e8re perte d&rsquo;abonn\u00e9s trimestrielle en plus d&rsquo;une d\u00e9cennie.<\/p>\n<p>La date de lancement de la nouvelle cat\u00e9gorie d&rsquo;abonnement n&rsquo;a pas encore \u00e9t\u00e9 annonc\u00e9e, mais le New York Times a rapport\u00e9 en mai que Netflix avait dit aux employ\u00e9s qu&rsquo;elle pourrait arriver d&rsquo;ici la fin de 2022.<\/p>\n<p>Netflix a d\u00e9clar\u00e9 mercredi que la d\u00e9cision en \u00e9tait \u00ab\u00a0\u00e0 ses d\u00e9buts\u00a0\u00bb et que la soci\u00e9t\u00e9 avait \u00ab\u00a0beaucoup de choses \u00e0 comprendre\u00a0\u00bb sur l&rsquo;introduction d&rsquo;un abonnement financ\u00e9 par la publicit\u00e9 \u00e0 ses 221,6 millions d&rsquo;abonn\u00e9s dans le monde.<\/p>\n<p>La formidable division des ventes publicitaires de Microsoft donnera vie \u00e0 cette option.  Greg Peters, directeur des produits et des op\u00e9rations de Netflix, a d\u00e9clar\u00e9 mercredi dans un communiqu\u00e9 que \u00ab\u00a0Microsoft nous offre la flexibilit\u00e9 d&rsquo;innover\u00a0\u00bb \u00e0 la fois dans la technologie et les ventes, tout en garantissant une protection solide de la vie priv\u00e9e des abonn\u00e9s Netflix.<\/p>\n<p>L&rsquo;objectif \u00e0 long terme de Netflix est clair\u00a0: \u00ab\u00a0un plus grand choix pour les consommateurs et une exp\u00e9rience meilleure que la t\u00e9l\u00e9vision pour les annonceurs\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n<p>Netflix a annonc\u00e9 en avril avoir perdu 200 000 abonn\u00e9s au premier trimestre 2022 et s&rsquo;attend \u00e0 en perdre 2 millions suppl\u00e9mentaires au deuxi\u00e8me trimestre.  Cette nouvelle a entra\u00een\u00e9 la chute de ses actions et la peur des investisseurs non seulement pour l&rsquo;avenir de Netflix, mais pour l&rsquo;activit\u00e9 de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> en g\u00e9n\u00e9ral.<\/p>\n<p>Netflix publiera mardi ses r\u00e9sultats du deuxi\u00e8me trimestre et tous les yeux seront riv\u00e9s sur le nombre d&rsquo;abonn\u00e9s.<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-07-13 22:58:00 &#8211; Paris\/France. C&rsquo;est ainsi que \u00ab\u00a0Stranger Things\u00a0\u00bb a ramen\u00e9 cette chanson de Metallica dans les charts 1:50 New York (CNN Business) &#8212; Bient\u00f4t, vous pourrez vous abonner \u00e0 une version moins ch\u00e8re de Netflix qui sera financ\u00e9e par la publicit\u00e9, bien que cette option soit encore dans une \u00ab\u00a0phase pr\u00e9coce\u00a0\u00bb. Netflix s&rsquo;associera [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":51867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,124],"class_list":["post-51866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-films"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix s&#039;associe \u00e0 Microsoft pour faire de son choix financ\u00e9 par la publicit\u00e9 une r\u00e9alit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-07-13 22:58:00 - Paris\/France. C&#039;est ainsi que &quot;Stranger Things&quot; a ramen\u00e9 cette chanson de Metallica dans les charts 1:50 New York (CNN Business)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix s&#039;associe \u00e0 Microsoft pour faire de son choix financ\u00e9 par la publicit\u00e9 une r\u00e9alit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf7f 2022-07-13 22:58:00 - Paris\/France. C&#039;est ainsi que &quot;Stranger Things&quot; a ramen\u00e9 cette chanson de Metallica dans les charts 1:50 New York (CNN Business)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T20:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T01:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-sassocie-a-Microsoft-pour-faire-de-son-choix-finance.jpg?fit=1600%2C900&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"Netflix s&rsquo;associe \u00e0 Microsoft pour faire de son choix financ\u00e9 par la publicit\u00e9 une r\u00e9alit\u00e9\",\"datePublished\":\"2022-07-13T20:58:00+00:00\",\"dateModified\":\"2022-07-14T01:25:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-sassocie-a-Microsoft-pour-faire-de-son-choix-finance.jpg?fit=1600%2C900&ssl=1\",\"keywords\":[\"Netflix\",\"Streaming\",\"Streaming Films\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\",\"url\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/\",\"name\":\"Netflix s'associe \u00e0 Microsoft pour faire de son choix financ\u00e9 par la publicit\u00e9 une r\u00e9alit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/netflix-sassocie-a-microsoft-pour-faire-de-son-choix-finance-par-la-publicite-une-realite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Netflix-sassocie-a-Microsoft-pour-faire-de-son-choix-finance.jpg?fit=1600%2C900&ssl=1\",\"datePublished\":\"2022-07-13T20:58:00+00:00\",\"dateModified\":\"2022-07-14T01:25:52+00:00\",\"description\":\"\ud83c\udf7f 2022-07-13 22:58:00 - Paris\/France. 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Fin juin, Netflix a confirm\u00e9 qu'il lancerait un abonnement bon march\u00e9 avec des publicit\u00e9s. Une proposition qui, soit dit en passant, viendra compl\u00e9ter l'offre actuellement disponible, de sorte qu'elle ne remplacera aucun des plans existants. 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Netflix s'associe \u00e0 microsoft pour son prochain niveau de Streaming financ\u00e9 par la publicit\u00e9, a annonc\u00e9 la soci\u00e9t\u00e9. Le service de Streaming dit que microsoft deviendra votre \"partenaire commercial et technologique de publicit\u00e9 globale\" en mettant en \u0153uvre l'option la moins ch\u00e8re. 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