{"id":50182,"date":"2022-07-05T16:00:45","date_gmt":"2022-07-05T14:00:45","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-nouveaux-abonnes-font-soupirer-netflix\/"},"modified":"2022-07-05T16:20:52","modified_gmt":"2022-07-05T14:20:52","slug":"les-nouveaux-abonnes-font-soupirer-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-nouveaux-abonnes-font-soupirer-netflix\/","title":{"rendered":"Les nouveaux abonn\u00e9s font soupirer Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-07-05 16:00:45 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a beaucoup de mal \u00e0 fid\u00e9liser ses nouveaux abonn\u00e9s sur le long terme. De plus, une bonne partie d’entre eux sont extraordinairement prompts \u00e0 couper les ponts avec l’entreprise.<\/p>\n

M\u00eame si le portefeuille de Netflix abrite des s\u00e9ries tr\u00e8s clinquantes telles que choses \u00e9tranges<\/em> Soit Les Bridgertons<\/em>, la v\u00e9rit\u00e9 est que la c\u00e9l\u00e8bre plateforme de Streaming<\/a> vid\u00e9o a de nombreux probl\u00e8mes pour fid\u00e9liser ses nouveaux abonn\u00e9s par lots sur le long terme. C’est plus, une bonne partie d’entre eux coupent des liens extraordinairement rapides et rapides avec Netflix.<\/strong> C’est ce qui ressort d’une r\u00e9cente \u00e9tude r\u00e9alis\u00e9e aux \u00c9tats-Unis par Antenna Research, qui publie vox.com<\/em>.<\/p>\n

23% de ceux qui ont officialis\u00e9 outre-Atlantique un nouvel abonnement Netflix en avril ont proc\u00e9d\u00e9 \u00e0 sa r\u00e9siliation au cours du premier mois<\/strong>. Ce chiffre, d\u00e9j\u00e0 inqui\u00e9tant en soi, devient encore plus choquant si l’on tient compte d’un autre fait : aucune autre plateforme de Streaming<\/a> vid\u00e9o n’a \u00e0 faire face \u00e0 un taux d’annulation aussi \u00e9lev\u00e9 que Netflix durant le premier mois.<\/p>\n

HBO Max et Apple TV + avaient des taux d’annulation similaires \u00e0 ceux de Netflix jusqu’\u00e0 il y a environ un an, mais ils se sont consid\u00e9rablement am\u00e9lior\u00e9s ces derniers mois.<\/strong><\/p>\n

Force est de constater que ses nouveaux clients s’emparent de Netflix \u00e0 la vitesse de l’\u00e9clair (et bien plus vite que ses concurrents), mais Que se cache-t-il vraiment derri\u00e8re ce d\u00e9tachement ?<\/strong><\/p>\n

Sur la r\u00e9ponse \u00e0 cette question, on ne peut que sp\u00e9culer car le rapport d’Antenna Research n’y r\u00e9pond pas exactement.<\/p>\n

Netflix commence \u00e0 doser les chapitres des nouvelles saisons de sa s\u00e9rie (afin de fid\u00e9liser plus longtemps ses nouveaux abonn\u00e9s)<\/strong><\/h3>\n

Apr\u00e8s la fuite rapide du nouveau lot de clients Netflix, le augmentations r\u00e9centes des taux d’entreprise<\/strong> ou encore le m\u00e9contentement des abonn\u00e9s face \u00e0 l’offre de la plateforme, qu’ils d\u00e9fendent en faveur de Disney+ ou HBO Max.<\/p>\n

Il convient \u00e9galement de noter que s\u00e9ries extraordinairement populaires qui \u00e9taient autrefois pr\u00e9sentes sur Netflix en tant que copains<\/em> Soit Bureau<\/em> ils sont pass\u00e9s \u00e0 la comp\u00e9tition.<\/strong><\/p>\n

Peut-\u00eatre dans l’esprit de lier ses nouveaux abonn\u00e9s insaisissables Netflix<\/strong>qui jusqu’\u00e0 il n’y a pas si longtemps pr\u00e9sentait tous les \u00e9pisodes des saisons de sa s\u00e9rie d’un seul coup, a commenc\u00e9 \u00e0 morceler ses premi\u00e8res en plusieurs lots d’\u00e9pisodes<\/strong>. C’\u00e9tait donc avec la derni\u00e8re saison de Le vol d’argent<\/em>, qui a vu la lumi\u00e8re divis\u00e9e en deux parties \u00e0 trois mois d’intervalle. Et aussi avec la quatri\u00e8me saison de choses \u00e9tranges<\/em>qui a fait ses d\u00e9buts divis\u00e9 en deux versements \u00e0 un mois d’intervalle.<\/p>\n

Avec cette strat\u00e9gie, Netflix oblige ses abonn\u00e9s \u00e0 rester dans leurs domaines au moins deux ou trois mois pour profiter des pleines saisons<\/strong> de sa s\u00e9rie la plus c\u00e9l\u00e8bre.<\/p>\n

Dans le rapport d’Antenna Research, il y a cependant aussi de bonnes nouvelles pour Netflix. Les clients qui r\u00e9sistent \u00e0 la tentation d’annuler leur abonnement en un clin d’\u0153il ont tendance \u00e0 rester plus longtemps. <\/strong><\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-07-05 16:00:45 – Paris\/France. Netflix a beaucoup de mal \u00e0 fid\u00e9liser ses nouveaux abonn\u00e9s sur le long terme. De plus, une bonne partie d’entre eux sont extraordinairement prompts \u00e0 couper les ponts avec l’entreprise. M\u00eame si le portefeuille de Netflix abrite des s\u00e9ries tr\u00e8s clinquantes telles que choses \u00e9tranges Soit Les Bridgertons, la v\u00e9rit\u00e9 […]<\/p>\n","protected":false},"author":7,"featured_media":50183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,126],"class_list":["post-50182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nLes nouveaux abonn\u00e9s font soupirer Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-07-05 16:00:45 - Paris\/France. 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Pour Dur\u00e1n, l'objectif principal de HBO Max est de se consolider comme l'une des grandes plateformes de Streaming au Mexique, dont le march\u00e9 est le deuxi\u00e8me plus pertinent en Am\u00e9rique latine et le troisi\u00e8me dans le monde. 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Ces derniers mois, Netflix a op\u00e9r\u00e9 deux changements notables de position dans le contexte de sa premi\u00e8re perte d'utilisateurs depuis une d\u00e9cennie : d'une part, il a embrass\u00e9 la publicit\u00e9 au point que pr\u00e9pare \u00e0 marches forc\u00e9es le lancement d'une modalit\u00e9 avec des annonces pour\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"C'est ainsi que Netflix peut am\u00e9liorer l'attraction\/fid\u00e9lisation des clients au-del\u00e0 de la publicit\u00e9 et des comptes... - Dircomfidencial\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Cest-ainsi-que-Netflix-peut-ameliorer-lattractionfidelisation-des-clients-au.png?fit=626%2C364&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Cest-ainsi-que-Netflix-peut-ameliorer-lattractionfidelisation-des-clients-au.png?fit=626%2C364&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Cest-ainsi-que-Netflix-peut-ameliorer-lattractionfidelisation-des-clients-au.png?fit=626%2C364&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":80395,"url":"https:\/\/reviews.tn\/news\/netflix-pourra\/","url_meta":{"origin":50182,"position":3},"title":"Netflix pourra","author":"Pierre A.","date":"18 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-18 12:50:00 - Paris\/France. 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Alors qu'il s'appr\u00eate \u00e0 lancer son mode abonnement avec publicit\u00e9selon Sarah Krouse dans le Wall Street Journal.Entre juillet et septembre,\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Netflix pourra-t-il respecter ses pr\u00e9visions d'abonn\u00e9s ? - Strat\u00e9gies d'investissement\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-pourra.jpg?fit=676%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-pourra.jpg?fit=676%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-pourra.jpg?fit=676%2C300&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":55759,"url":"https:\/\/reviews.tn\/news\/les-services-de-streaming-font-face-a-un-nombre-croissant-dabonnes-qui-regardent-annulent-et-partent\/","url_meta":{"origin":50182,"position":4},"title":"Les services de streaming font face \u00e0 un nombre croissant d’abonn\u00e9s qui \u00ab\u00a0regardent, annulent et partent\u00a0\u00bb","author":"Sarah","date":"15 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-15 12:00:00 - Paris\/France. 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