{"id":4992,"date":"2022-03-17T01:00:45","date_gmt":"2022-03-17T00:00:45","guid":{"rendered":"https:\/\/reviews.tn\/news\/data-forte-croissance-du-streaming-en-europe\/"},"modified":"2022-03-17T01:23:56","modified_gmt":"2022-03-17T00:23:56","slug":"data-forte-croissance-du-streaming-en-europe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/data-forte-croissance-du-streaming-en-europe\/","title":{"rendered":"Data : Forte croissance du streaming en Europe"},"content":{"rendered":"

\ud83c\udf7f 2022-03-17 01:00:45 – Paris\/France. <\/strong>
\n<\/p>\n

17 mars 2022<\/p>\n

L’adoption du Streaming<\/a> dans toute l’Europe continue de cro\u00eetre \u00e0 un rythme rapide, selon le T4 2021<\/em> \u00c9tat du Streaming<\/a>\u00a0: Europe<\/em> rapport de la plate-forme de mesure continue des m\u00e9dias en continu Conviva.<\/p>\n

Alors que l’Europe dans son ensemble a connu une augmentation de 20 % du nombre de t\u00e9l\u00e9spectateurs en Streaming<\/a>, l’Europe du Sud et de l’Ouest a vu environ le double de cette croissance avec 44 % et 34 %, respectivement. Cela contraste avec le march\u00e9 mondial du Streaming<\/a> qui n’a augment\u00e9 que de 7% au quatri\u00e8me trimestre 2021 par rapport au m\u00eame trimestre en 2020.<\/p>\n

\u00ab\u00a0Comme de nombreuses autres r\u00e9gions, l’Europe conserve non seulement l’augmentation significative de l’adoption du Streaming<\/a> qu’elle a constat\u00e9e pendant la pand\u00e9mie, mais continue \u00e9galement de conna\u00eetre une croissance d’un trimestre \u00e0 l’autre alors que la pand\u00e9mie commence \u00e0 s’estomper\u00a0\u00bb, a d\u00e9clar\u00e9 Keith Zubchevich, pr\u00e9sident et chef de la direction. , Convive. \u00ab\u00a0Alors que le march\u00e9 du Streaming<\/a> en Europe m\u00fbrit et que les t\u00e9l\u00e9spectateurs ont plus de choix de contenu, plus de libert\u00e9 pour d\u00e9cider comment afficher ce contenu sur diff\u00e9rents appareils et plus d’options entre les cha\u00eenes payantes ou financ\u00e9es par la publicit\u00e9, le besoin de mesures continues et de donn\u00e9es d’engagement pr\u00e9cises est imp\u00e9ratif. .\u201d<\/p>\n

La qualit\u00e9 de la diffusion en continu au quatri\u00e8me trimestre 2021 \u00e9tait mitig\u00e9e dans le monde, le probl\u00e8me de qualit\u00e9 le plus notable \u00e9tant li\u00e9 aux heures de d\u00e9but de la vid\u00e9o, qui \u00e9taient plus lentes en glissement annuel dans toutes les r\u00e9gions, y compris l’Europe, qui avait l’heure de d\u00e9but de la vid\u00e9o la plus basse au monde. Heureusement, l’Europe a \u00e9galement connu une baisse de la mise en m\u00e9moire tampon (baisse de 35\u00a0% d’une ann\u00e9e sur l’autre) et des \u00e9checs de d\u00e9marrage vid\u00e9o (baisse de 14\u00a0% d’une ann\u00e9e sur l’autre), ainsi qu’une augmentation du d\u00e9bit binaire (hausse de 21\u00a0% d’une ann\u00e9e sur l’autre).<\/p>\n

Le rapport de Conviva r\u00e9v\u00e8le \u00e9galement comment les pr\u00e9f\u00e9rences de l’Europe en mati\u00e8re d’appareils diff\u00e9raient du reste du monde au quatri\u00e8me trimestre. En Europe, o\u00f9 les grands \u00e9crans (t\u00e9l\u00e9viseurs connect\u00e9s, t\u00e9l\u00e9viseurs intelligents et consoles de jeux) repr\u00e9sentaient 68\u00a0% du temps de visionnage, Samsung TV avait la plus grande part de visionnage sur grand \u00e9cran avec 20\u00a0%, suivi par Android TV et Amazon Fire TV avec 13\u00a0% pour cent et 12 pour cent, respectivement. Roku, qui d\u00e9tient 31,8 % de part de march\u00e9 dans le monde, n’a gagn\u00e9 que 5 % du temps de visionnage sur grand \u00e9cran en Europe.<\/p>\n

Les d\u00e9fis publicitaires demeurent<\/strong><\/p>\n

Au quatri\u00e8me trimestre 2021, les impressions publicitaires mondiales ont augment\u00e9 de 16 % d’un trimestre \u00e0 l’autre, tout comme les tentatives d’annonces. De plus, les opportunit\u00e9s publicitaires manqu\u00e9es ont diminu\u00e9 de 2 % d’un trimestre \u00e0 l’autre et le d\u00e9bit binaire s’est am\u00e9lior\u00e9 de 4 %. Malheureusement, c’est l\u00e0 que les bonnes nouvelles se terminent pour les publicit\u00e9s, car le temps de d\u00e9but des publicit\u00e9s a consid\u00e9rablement augment\u00e9 au quatri\u00e8me trimestre 2021, passant de 0,3 seconde au troisi\u00e8me trimestre \u00e0 2,6 secondes au quatri\u00e8me trimestre, et la mise en m\u00e9moire tampon des publicit\u00e9s a embo\u00eet\u00e9 le pas, passant de 1,3 % au troisi\u00e8me trimestre \u00e0 1,5. pour cent au quatri\u00e8me trimestre.<\/p>\n

La vid\u00e9o sociale r\u00e8gne dans le sport<\/strong><\/p>\n

Malgr\u00e9 peu de changements d’une ann\u00e9e sur l’autre, les sports europ\u00e9ens sur les r\u00e9seaux sociaux ont bien rebondi depuis le d\u00e9but de la pand\u00e9mie. En ce qui concerne les vid\u00e9os sportives europ\u00e9ennes sur les plateformes sociales, le nombre total de publications a augment\u00e9 de 1\u00a0% et les vid\u00e9os ont augment\u00e9 de 4\u00a0%, tandis que les engagements ont globalement diminu\u00e9 de 2\u00a0%.<\/p>\n<\/p>\n

<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-03-17 01:00:45 – Paris\/France. 17 mars 2022 L’adoption du Streaming dans toute l’Europe continue de cro\u00eetre \u00e0 un rythme rapide, selon le T4 2021 \u00c9tat du Streaming\u00a0: Europe rapport de la plate-forme de mesure continue des m\u00e9dias en continu Conviva. Alors que l’Europe dans son ensemble a connu une augmentation de 20 % du […]<\/p>\n","protected":false},"author":9,"featured_media":4993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-4992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nData : Forte croissance du streaming en Europe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-03-17 01:00:45 - Paris\/France. 17 mars 2022 L'adoption du Streaming dans toute l'Europe continue de cro\u00eetre \u00e0 un rythme rapide, selon le T4 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/data-forte-croissance-du-streaming-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data : Forte croissance du streaming en Europe - 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Mumbai\u00a0: Le Streaming mondial a augment\u00e9 de 10\u00a0% dans le monde, y compris une croissance continue sur des march\u00e9s matures comme l'Am\u00e9rique du Nord (5\u00a0%) et l'Europe (9\u00a0%), au cours du premier trimestre 2022 par rapport \u00e0 2021, selon le dernier rapport Conviva's State of\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les donn\u00e9es de Conviva montrent une croissance de 10\u00a0% du streaming dans le monde au premier trimestre\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-donnees-de-Conviva-montrent-une-croissance-de-10-du.jpg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-donnees-de-Conviva-montrent-une-croissance-de-10-du.jpg?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-donnees-de-Conviva-montrent-une-croissance-de-10-du.jpg?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-donnees-de-Conviva-montrent-une-croissance-de-10-du.jpg?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":39509,"url":"https:\/\/reviews.tn\/news\/le-streaming-mondial-affiche-une-croissance-a-deux-chiffres-au-t1-22-analyse-des-medias-affaires-nouvelles-nouvelles-televisees-rapides\/","url_meta":{"origin":4992,"position":1},"title":"Le streaming mondial affiche une croissance \u00e0 deux chiffres au T1 22 | Analyse des m\u00e9dias | Affaires | Nouvelles | Nouvelles t\u00e9l\u00e9vis\u00e9es rapides","author":"Sarah","date":"19 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-19 09:10:35 - Paris\/France. L'industrie du Streaming a commenc\u00e9 2022 avec une croissance robuste de la consommation globale sur les t\u00e9l\u00e9viseurs intelligents montrant une augmentation particuli\u00e8re alors que le Streaming d\u00e9passe le lin\u00e9aire sur grand \u00e9cran, selon le dernier rapport Conviva State of Streaming pour le premier trimestre 2022.La\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":" Le streaming mondial affiche une croissance \u00e0 deux chiffres au T1 22 | Analyse des m\u00e9dias | Affaires | Nouvelles | Nouvelles t\u00e9l\u00e9vis\u00e9es rapides - Nouvelles t\u00e9l\u00e9vis\u00e9es rapides\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-streaming-mondial-affiche-une-croissance-a-deux-chiffres-au.jpg?fit=931%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-streaming-mondial-affiche-une-croissance-a-deux-chiffres-au.jpg?fit=931%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-streaming-mondial-affiche-une-croissance-a-deux-chiffres-au.jpg?fit=931%2C427&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-streaming-mondial-affiche-une-croissance-a-deux-chiffres-au.jpg?fit=931%2C427&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10842,"url":"https:\/\/reviews.tn\/news\/strategie-taille-statut-et-previsions-commerciales-du-marche-mondial-des-medias-en-streaming-2022\/","url_meta":{"origin":4992,"position":2},"title":"Strat\u00e9gie, taille, statut et pr\u00e9visions commerciales du march\u00e9 mondial des m\u00e9dias en streaming 2022","author":"Sarah","date":"24 mars 2022","format":false,"excerpt":"\ud83c\udf7f 2022-03-24 10:28:30 - Paris\/France. Analyse et perspectives du march\u00e9\u00a0: march\u00e9 mondial des m\u00e9dias en continu une brillante tentative de d\u00e9voiler les principales opportunit\u00e9s disponibles sur le march\u00e9 mondial des m\u00e9dias en continu pour aider les acteurs \u00e0 acqu\u00e9rir une position solide sur le march\u00e9. 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WASHINGTON, 05 sept. 2022 (GLOBE NEWSWIRE) -- Vantage Market Research a publi\u00e9 un rapport intitul\u00e9 \"Rapport d'analyse de la taille, de la part et des tendances du march\u00e9 du Streaming vid\u00e9o par type de Streaming (diffusion vid\u00e9o en direct, Streaming vid\u00e9o non lin\u00e9aire), par solution\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22385,"url":"https:\/\/reviews.tn\/news\/taille-du-marche-du-streaming-video-part-facteur-de-croissance-2021-demande-mondiale-de-lindustrie-principales-conclusions-analyse-regionale-profils-des-acteurs-cles-perspectives-et-previsions\/","url_meta":{"origin":4992,"position":4},"title":"Taille du march\u00e9 du streaming vid\u00e9o, part, facteur de croissance 2021 Demande mondiale de l’industrie, principales conclusions, analyse r\u00e9gionale, profils des acteurs cl\u00e9s, perspectives et pr\u00e9visions jusqu’en 2030","author":"Sarah","date":"11 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-11 14:30:45 - Paris\/France. Croissance du march\u00e9 du Streaming vid\u00e9o 2021-2026, impact de l'\u00e9pid\u00e9mie de Covid 19 Le rapport de recherche ajout\u00e9 par Report Ocean est une analyse approfondie des caract\u00e9ristiques, de la taille et de la croissance du march\u00e9, de la segmentation, des r\u00e9partitions r\u00e9gionales et nationales, du\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12230,"url":"https:\/\/reviews.tn\/news\/lindustrie-mondiale-des-appareils-de-streaming-multimedia-devrait-stimuler-la-croissance-jusquen-2021\/","url_meta":{"origin":4992,"position":5},"title":"L’industrie mondiale des appareils de streaming multim\u00e9dia devrait stimuler la croissance jusqu’en 2021","author":"Sarah","date":"27 mars 2022","format":false,"excerpt":"\u2714\ufe0f 2022-03-27 13:18:13 - Paris\/France. Les appareils de diffusion multim\u00e9dia sont des appareils connect\u00e9s et non g\u00e9r\u00e9s dont le but principal est de recevoir du contenu \u00e0 la demande via Internet et de l'afficher sur un \u00e9cran de t\u00e9l\u00e9vision. 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