{"id":48247,"date":"2022-06-24T23:10:49","date_gmt":"2022-06-24T21:10:49","guid":{"rendered":"https:\/\/reviews.tn\/news\/apres-avoir-perdu-des-abonnes-netflix-sera-moins-cher-mais-aura-des-publicites\/"},"modified":"2022-06-25T06:42:59","modified_gmt":"2022-06-25T04:42:59","slug":"apres-avoir-perdu-des-abonnes-netflix-sera-moins-cher-mais-aura-des-publicites","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apres-avoir-perdu-des-abonnes-netflix-sera-moins-cher-mais-aura-des-publicites\/","title":{"rendered":"Apr\u00e8s avoir perdu des abonn\u00e9s, Netflix sera moins cher, mais aura des publicit\u00e9s"},"content":{"rendered":"

\u2714\ufe0f 2022-06-24 23:10:49 – Paris\/France. <\/strong>
\n<\/p>\n

Le co-PDG de Netflix, Ted Sarandos<\/b>a confirm\u00e9 que l’entreprise ouvrait la possibilit\u00e9 d’un service avec des publicit\u00e9s, mais \u00e0 moindre co\u00fbt, a d\u00e9clar\u00e9 lors de la Festival international de la cr\u00e9ativit\u00e9 Cannes Lions<\/b>qui r\u00e9compense chaque ann\u00e9e les meilleurs en publicit\u00e9.<\/p>\n

Il a expliqu\u00e9 que le changement d’attitude de Netflix<\/b> a longtemps \u00e9t\u00e9 r\u00e9fractaire \u00e0 la publicit\u00e9 sur son service d’abonnement, mais apr\u00e8s les chiffres de son dernier trimestre, dans lequel perdu plus de 200 000 abonn\u00e9s<\/b>l’entreprise a accept\u00e9 d’introduire un niveau d’annonces Moins cher<\/b> sur votre service dans le but d’attirer de nouveaux clients.<\/p>\n

A lire aussi : Pour Stranger Things, Kate Bush devient un ph\u00e9nom\u00e8ne musical et millionnaire<\/p>\n

\u00ab\u00a0Nous avons laiss\u00e9 un large segment de clients hors de la table, qui sont les gens qui disent\u00a0: ‘H\u00e9, Netflix est trop cher pour moi et je me fiche de la publicit\u00e9.<\/b> Sarandos a d\u00e9clar\u00e9 jeudi, s’exprimant sur sc\u00e8ne aux Lions de Cannes avec Sway, l’animatrice de podcast Kara Swisher. <\/p>\n

\u00ab Nous avons ajout\u00e9 un niveau de publicit\u00e9s ; nous n’ajoutons pas de publicit\u00e9s \u00e0 Netflix comme vous le savez aujourd’hui. Nous ajoutons un niveau d’annonces pour les personnes qui disent : \u00ab\u00a0H\u00e9, je veux un prix plus bas et je vais regarder les annonces\u00a0\u00bb\u00a0\u00bb, a-t-il ajout\u00e9. <\/p>\n

C’est la premi\u00e8re fois que le co-PDG assiste \u00e0 la conf\u00e9rence publicitaire mondiale de cet important festival<\/b>donc la pr\u00e9sence de Netflix est un signe qu’il cherche \u00e0 embrasser cette industrie. <\/p>\n

Sarandos a confirm\u00e9 que la soci\u00e9t\u00e9 est en pourparlers avec des partenaires commerciaux potentiels et sera \u00e9galement honor\u00e9e en 2022 du prix Cannes Lions Entertainment Person of the Year. <\/p>\n

Reste \u00e0 savoir si un nouveau niveau de publicit\u00e9 sera la solution aux probl\u00e8mes de croissance de Netflix. Alors que le cours de l’action de la soci\u00e9t\u00e9 chutait, il y a eu de plus en plus de sp\u00e9culations selon lesquelles le streamer pourrait \u00eatre la cible d’une prise de contr\u00f4le.<\/p>\n

\u00ab\u00a0Nous avons beaucoup d’\u00e9chelle, de rentabilit\u00e9 et de flux de tr\u00e9sorerie disponibles pour continuer \u00e0 d\u00e9velopper cette activit\u00e9\u00a0\u00bb<\/b>a-t-il point\u00e9.<\/p>\n

Publi\u00e9 \u00e0 l’origine dans Le Soleil de L\u00e9on <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-06-24 23:10:49 – Paris\/France. Le co-PDG de Netflix, Ted Sarandosa confirm\u00e9 que l’entreprise ouvrait la possibilit\u00e9 d’un service avec des publicit\u00e9s, mais \u00e0 moindre co\u00fbt, a d\u00e9clar\u00e9 lors de la Festival international de la cr\u00e9ativit\u00e9 Cannes Lionsqui r\u00e9compense chaque ann\u00e9e les meilleurs en publicit\u00e9. Il a expliqu\u00e9 que le changement d’attitude de Netflix a […]<\/p>\n","protected":false},"author":7,"featured_media":48248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[7528,129,127,123,124,125],"class_list":["post-48247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-cout","tag-films","tag-netflix","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nApr\u00e8s avoir perdu des abonn\u00e9s, Netflix sera moins cher, mais aura des publicit\u00e9s - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-06-24 23:10:49 - Paris\/France. 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Netflix envisage de tarifer sa nouvelle version du service financ\u00e9e par la publicit\u00e9 entre 7 et 9 dollars par mois, soit la moiti\u00e9 du prix de son plan actuel le plus populaire, qui co\u00fbte 15,49 dollars par mois et ne contient aucune publicit\u00e9.L'objectif est attirer\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" La version \"bon march\u00e9\" de Netflix\u00a0: combien cela co\u00fbtera-t-il et combien de minutes de publicit\u00e9s aura-t-il\u00a0? - Le financier\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/La-version-bon-marche-de-Netflix-combien-cela-coutera.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/La-version-bon-marche-de-Netflix-combien-cela-coutera.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/La-version-bon-marche-de-Netflix-combien-cela-coutera.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/La-version-bon-marche-de-Netflix-combien-cela-coutera.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/La-version-bon-marche-de-Netflix-combien-cela-coutera.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":37360,"url":"https:\/\/reviews.tn\/news\/netflix-lancerait-son-nouveau-service-dabonnement-avec-publicite-fin-2022\/","url_meta":{"origin":48247,"position":1},"title":"Netflix lancerait son nouveau service d’abonnement avec publicit\u00e9 fin 2022","author":"Pierre A.","date":"10 mai 2022","format":false,"excerpt":"\ud83c\udf7f 2022-05-10 18:19:35 - Paris\/France. 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