{"id":48084,"date":"2022-06-24T12:09:06","date_gmt":"2022-06-24T10:09:06","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/"},"modified":"2022-06-24T13:43:54","modified_gmt":"2022-06-24T11:43:54","slug":"le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/","title":{"rendered":"Le grand risque de mettre des publicit\u00e9s sur un service comme Netflix"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-06-24 12:09:06 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Ce n&rsquo;est pas un secret que <strong>Netflix envisage de sortir une version avec publicit\u00e9s<\/strong>.  La soci\u00e9t\u00e9, apr\u00e8s les derniers r\u00e9sultats financiers, a mis cette option sur la table, mais n&rsquo;a pas fourni de d\u00e9tails sur la mani\u00e8re dont cette option pourrait se concr\u00e9tiser.<\/p>\n<p>des mois plus tard, <strong>la situation semble avoir \u00e9volu\u00e9<\/strong>.  Et, comme indiqu\u00e9 <em>Le journal de Wall Street<\/em>, Netflix \u00e9tudie les options avec une soci\u00e9t\u00e9 externe pour la mise en \u0153uvre de cette nouvelle variante.  Plus pr\u00e9cis\u00e9ment, le support susmentionn\u00e9 pointe vers trois partenaires possibles dans cette aventure : Roku, NBCUniversal et Google.<\/p>\n<p>Les termes sp\u00e9cifiques de chaque accord \u00e9ventuel ne sont pas connus, mais compte tenu de la dynamique du secteur de la publicit\u00e9, <strong>la chose logique est de penser \u00e0 une sorte de r\u00e9partition des revenus<\/strong> (<em>partage des revenus<\/em>) entre Netflix et celui qui finit par \u00eatre son partenaire.<\/p>\n<ul>\n<li>Google, rappelons-le, est l&rsquo;une des principales soci\u00e9t\u00e9s de publicit\u00e9 au monde.  L&rsquo;entreprise poss\u00e8de \u00e9galement une vaste exp\u00e9rience dans le domaine de la publicit\u00e9 ax\u00e9e sur les plateformes vid\u00e9o gr\u00e2ce \u00e0 YouTube.<\/li>\n<li>L&rsquo;alliance avec NBCUniversal impliquerait \u00e9galement l&rsquo;implication de FreeWheel, qui fournirait la technologie n\u00e9cessaire pour diffuser les publicit\u00e9s.  NBCUniversal, quant \u00e0 elle, se chargerait de r\u00e9aliser la vente des diff\u00e9rents espaces aupr\u00e8s des annonceurs int\u00e9ress\u00e9s.<\/li>\n<li>Roku, pour sa part, pourrait \u00e9galement \u00eatre un partenaire tant en termes d&rsquo;infrastructure que de ventes. <em>Informations<\/em> r\u00e9v\u00e9l\u00e9 par le pass\u00e9 l&rsquo;existence de n\u00e9gociations avec cette soci\u00e9t\u00e9, mais rien n&rsquo;aurait \u00e9t\u00e9 scell\u00e9 pour le moment.<\/li>\n<\/ul>\n<p>\u00ab\u00a0Nous en sommes encore aux premi\u00e8res \u00e9tapes de la d\u00e9cision de lancer une option \u00e0 moindre co\u00fbt bas\u00e9e sur la publicit\u00e9, donc aucune d\u00e9cision n&rsquo;a \u00e9t\u00e9 prise\u00a0\u00bb, a d\u00e9clar\u00e9 un repr\u00e9sentant de Netflix \u00e0 Reuters. <em>WSJ<\/em>.<\/p>\n<p>Des sources proches des n\u00e9gociations consult\u00e9es par le journal pr\u00e9cit\u00e9 ont en revanche assur\u00e9 que <strong>Netflix n&rsquo;a pas donn\u00e9 de d\u00e9tails sur la mani\u00e8re dont il veut concr\u00e9tiser sa strat\u00e9gie<\/strong> (nombre d&rsquo;annonces, quand il les afficherait, si elles seront personnalis\u00e9es, etc.).  Un fait qui pourrait refl\u00e9ter \u00e0 quel point son plan est encore vert.<\/p>\n<h2 id=\"h-netflix-debe-evitar-convertirse-en-spotify\">Netflix devrait \u00e9viter de devenir Spotify<\/h2>\n<p>Pendant longtemps, Netflix a r\u00e9sist\u00e9 \u00e0 l&rsquo;id\u00e9e de lancer une version financ\u00e9e par la publicit\u00e9 de son abonnement.  Cependant, <strong>la stagnation de l&rsquo;entreprise en termes de nouveaux utilisateurs a conduit la direction \u00e0 explorer cette id\u00e9e<\/strong> que d&rsquo;autres rivaux tels que HBO ont lanc\u00e9.<\/p>\n<p>L&rsquo;objectif d&rsquo;une version moins ch\u00e8re cofinanc\u00e9e avec des publicit\u00e9s est d&rsquo;augmenter le nombre total d&rsquo;abonn\u00e9s et d&rsquo;augmenter les revenus en m\u00eame temps. <strong>Le risque, cependant, est qu&rsquo;un transfert ind\u00e9sirable d&rsquo;utilisateurs se produise.<\/strong> C&rsquo;est-\u00e0-dire : que ceux qui payaient jusqu&rsquo;\u00e0 pr\u00e9sent les abonnements les plus chers d\u00e9cident d&rsquo;opter pour la nouvelle variante moins ch\u00e8re, malgr\u00e9 les annonces.<\/p>\n<p>La cl\u00e9 pour que ce transfert possible ne nuise pas aux comptes Netflix est <strong>s&rsquo;assurer que les revenus g\u00e9n\u00e9r\u00e9s par la vente des publicit\u00e9s compensent ce que lesdits utilisateurs cessent de payer directement \u00e0 l&rsquo;entreprise<\/strong>.  Dans ce calcul, en outre, les co\u00fbts occasionn\u00e9s par cette vente d&rsquo;annonces doivent \u00eatre inclus, tels que les commissions que prendraient les \u00e9ventuels partenaires de l&rsquo;entreprise ou les salaires des \u00e9quipes qui y participent.<\/p>\n<p>Le meilleur exemple du risque li\u00e9 \u00e0 cette double strat\u00e9gie est <strong>Spotify<\/strong>.  La soci\u00e9t\u00e9 audio tire plus de profit des utilisateurs qui paient un abonnement <em>prime<\/em> que de ceux qui ont un compte gratuit financ\u00e9 par la publicit\u00e9.  Avec diff\u00e9rence.<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-06-24 12:09:06 &#8211; Paris\/France. Ce n&rsquo;est pas un secret que Netflix envisage de sortir une version avec publicit\u00e9s. La soci\u00e9t\u00e9, apr\u00e8s les derniers r\u00e9sultats financiers, a mis cette option sur la table, mais n&rsquo;a pas fourni de d\u00e9tails sur la mani\u00e8re dont cette option pourrait se concr\u00e9tiser. des mois plus tard, la situation semble [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":48085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[124,125,126],"class_list":["post-48084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le grand risque de mettre des publicit\u00e9s sur un service comme Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-06-24 12:09:06 - Paris\/France. 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La soci\u00e9t\u00e9, apr\u00e8s les derniers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T10:09:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T11:43:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Le-grand-risque-de-mettre-des-publicites-sur-un-service.png?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"Le grand risque de mettre des publicit\u00e9s sur un service comme Netflix\",\"datePublished\":\"2022-06-24T10:09:06+00:00\",\"dateModified\":\"2022-06-24T11:43:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Le-grand-risque-de-mettre-des-publicites-sur-un-service.png?fit=1000%2C1000&ssl=1\",\"keywords\":[\"Streaming Films\",\"Streaming s\u00e9ries\",\"TV\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/\",\"url\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/\",\"name\":\"Le grand risque de mettre des publicit\u00e9s sur un service comme Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/le-grand-risque-de-mettre-des-publicites-sur-un-service-comme-netflix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Le-grand-risque-de-mettre-des-publicites-sur-un-service.png?fit=1000%2C1000&ssl=1\",\"datePublished\":\"2022-06-24T10:09:06+00:00\",\"dateModified\":\"2022-06-24T11:43:54+00:00\",\"description\":\"\ud83c\udf7f 2022-06-24 12:09:06 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le grand risque de mettre des publicit\u00e9s sur un service comme Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83c\udf7f 2022-06-24 12:09:06 - Paris\/France. Ce n'est pas un secret que Netflix envisage de sortir une version avec publicit\u00e9s. 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Apr\u00e8s des ann\u00e9es \u00e0 refuser les demandes d'abonnement \u00e0 leur service Diffusion avec la publicit\u00e9, le co-fondateur et co-PDG de NetflixReed Hastings a d\u00e9clar\u00e9 lors de l'appel aux r\u00e9sultats de mardi que la soci\u00e9t\u00e9 \u00e9tait \"tr\u00e8s dispos\u00e9e \u00e0 proposer des prix encore plus bas avec\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"netflix anuncios","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-de-proposer-un-abonnement-pas-cher-avec-des.jpg?fit=1200%2C740&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-de-proposer-un-abonnement-pas-cher-avec-des.jpg?fit=1200%2C740&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-de-proposer-un-abonnement-pas-cher-avec-des.jpg?fit=1200%2C740&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-de-proposer-un-abonnement-pas-cher-avec-des.jpg?fit=1200%2C740&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-de-proposer-un-abonnement-pas-cher-avec-des.jpg?fit=1200%2C740&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":31685,"url":"https:\/\/reviews.tn\/news\/netflix-il-sagit-de-la-nouvelle-option-category-hub-de-la-plate\/","url_meta":{"origin":48084,"position":5},"title":"Netflix\u00a0: Il s&rsquo;agit de la nouvelle option \u00ab\u00a0Category Hub\u00a0\u00bb de la plate","author":"Pierre A.","date":"25 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-25 15:11:00 - Paris\/France. 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