{"id":47300,"date":"2022-06-20T01:31:07","date_gmt":"2022-06-19T23:31:07","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-fumee-netflix-chronique-the-other-side\/"},"modified":"2022-06-20T15:03:50","modified_gmt":"2022-06-20T13:03:50","slug":"la-fumee-netflix-chronique-the-other-side","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-fumee-netflix-chronique-the-other-side\/","title":{"rendered":"La fum\u00e9e Netflix \/ chronique The Other Side"},"content":{"rendered":"

\ud83d\ude0d 2022-06-20 01:31:07 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix est g\u00e9nial. Sans aucun doute. Son succ\u00e8s repose sur la technologie, le marketing et sa fausse originalit\u00e9.<\/p>\n

Technologie<\/p>\n

Son succ\u00e8s r\u00e9side dans sa plateforme de navigation intuitive, simple et puissante. On entre et c’est tout. Nous pouvons tous naviguer.<\/p>\n

Et que la puissance technologique l’a amen\u00e9 \u00e0 marquer le nom des plateformes audiovisuelles, l’un dit Netflix et il se peut qu’il parle de ce karma d’utilisation qu’est HBO, de ce monopole des titres qui s’acharne sur Disney+, ou qui tentent de couler avec une grande banque de fichiers d’Amazon Prime. <\/p>\n

Nous appelons tout Netflix. Un grand triomphe de la technologie.<\/p>\n

Commercialisation<\/p>\n

Netflix rend ses campagnes de caquetage spectaculaires. Ils font tous beaucoup de bruit. Ils remplissent les rues d’affiches, inventent des phrases accrocheuses, des \u00e9v\u00e9nements uniques, transforment des journalistes c\u00e9l\u00e8bres en fans, paient beaucoup de publicit\u00e9 pour \u00eatre un sujet de conversation dans les m\u00e9dias et g\u00e9n\u00e8rent des controverses m\u00e9diatiques. Plus tard, ils disent que tout est un succ\u00e8s, que c’est le plus regard\u00e9, que c’est le plus parl\u00e9 au monde. Ils cr\u00e9ent l’illusion d’\u00eatre un succ\u00e8s l\u00e0 o\u00f9 nous devrions \u00eatre.<\/p>\n

(Vous voudrez peut-\u00eatre lire : Ce sont les d\u00e9tails de la version de Guillermo del Toro de Pinocchio.)<\/p>\n

Contenu<\/p>\n

Ils signent toutes leurs vid\u00e9os comme Netflix Originals, ce qui est un mensonge, la plupart des succ\u00e8s sur cette plateforme ne leur sont pas originaux, ils appartiennent \u00e0 d’autres. Les non originaux sont les s\u00e9quelles des succ\u00e8s. Mais, pour le spectateur, tout est Netflix. Ainsi, ils nous font croire qu’ils sont les plus grands producteurs de contenus audiovisuels au monde.<\/p>\n

Perooooo\u2026. tout n’est pas technologie, marketing et appropriation.<\/p>\n

Dans le succ\u00e8s de leurs productions, il y a beaucoup de doute. Parce que? Parce que Netflix ne donne pas les donn\u00e9es, il ne nous laisse pas voir les chiffres, il suffit de croire ce qu’ils nous disent. Et dans la plupart des cas, cela reste un succ\u00e8s de fum\u00e9e m\u00e9diatique.<\/p>\n

De plus, une s\u00e9rie de chiffres r\u00e9ussie pour r\u00e9ussir doit devenir une conversation quotidienne et construire une communaut\u00e9 num\u00e9rique. Et cela arrive tr\u00e8s peu avec les \u00ab\u00a0hits Netflix\u00a0\u00bb.<\/p>\n

(Vous pourriez \u00eatre int\u00e9ress\u00e9 par : ‘El cartel de los sapos : el origin’, arrive \u00e0 la t\u00e9l\u00e9vision nationale).<\/p>\n

Par exemple, le ‘P\u00e1lpito’, qu’ils disent \u00eatre le plus regard\u00e9 et je ne sais quoi d’autre. Personne n’a parl\u00e9, elle n’est pas devenue une conversation de caf\u00e9, elle fait d\u00e9j\u00e0 partie de l’oubli<\/b>. <\/p>\n

Son contenu \u00e0 succ\u00e8s provient majoritairement d’autres soci\u00e9t\u00e9s de production, et d\u00e9sormais de \u00ab rediffusions \u00bb de l’ancienne t\u00e9l\u00e9vision, celle des feuilletons t\u00e9l\u00e9vis\u00e9s. <\/p>\n

Un ‘zapping’ \u00e0 travers ses succ\u00e8s nous montre que Netflix n’est pas tr\u00e8s original : ‘Blackmirror’, ‘Unorthodox’, ‘Queen’s Gambit’, ‘Peaky Blinders’, ‘Mindhunter; Quelque chose en quoi croire’, ‘Borgen’, ‘After Life’, ‘Lupin’, ‘Sex Education’, ‘Love & Anarchy’, ‘Maid’, ‘The Crown’, ‘Ten Percent’, ‘Love, Death & Robots ‘, ‘Alias \u200b\u200b\u200b\u200bGrace’, ‘La maison des fleurs’, ‘Ozark’, ‘Better Call Saul’, ‘Bridgerton’, ‘The Paper House’<\/b> \u2026 Ce ne sont pas Netflix. <\/p>\n

Ce sont peut-\u00eatre des originaux ‘Orange in the New Black’, ‘Sense 8’, ‘House of Cards’, ‘Stranger Things’\u2026 mais en g\u00e9n\u00e9ral il y a beaucoup de titres et tr\u00e8s peu de hits. <\/p>\n

Et maintenant, cela ressemble \u00e0 une cha\u00eene de rediffusion. Netflix est meilleur en marketing qu’en cr\u00e9ation de hit TV. Nous continuerons \u00e0 le voir, c’est une excellente plateforme (et il n’y a pas de publicit\u00e9), mais il y a beaucoup de fum\u00e9e.<\/p>\n

Plus de nouvelles<\/p>\n

‘Petit Mal’: intrigue polyamour qui brille au Tribeca Film Festival<\/p>\n

\u00ab\u00a0Peaky Blinders\u00a0\u00bb lance sa derni\u00e8re saison avec plus d’ennemis<\/p>\n

La vie de Buzz l’\u00c9clair, l’astronaute le plus aim\u00e9 du cin\u00e9ma<\/p>\n

Colonne L’Autre C\u00f4t\u00e9, par \u00d3mar Rinc\u00f3n
critique de t\u00e9l\u00e9vision
Courriel : orincon61@hotmail.com<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-20 01:31:07 – Paris\/France. Netflix est g\u00e9nial. Sans aucun doute. Son succ\u00e8s repose sur la technologie, le marketing et sa fausse originalit\u00e9. Technologie Son succ\u00e8s r\u00e9side dans sa plateforme de navigation intuitive, simple et puissante. On entre et c’est tout. Nous pouvons tous naviguer. Et que la puissance technologique l’a amen\u00e9 \u00e0 marquer le […]<\/p>\n","protected":false},"author":7,"featured_media":47301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[307,127,10625,3864,124,126],"class_list":["post-47300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-la-tele","tag-netflix","tag-omar-rincon","tag-plate-forme","tag-streaming-films","tag-tv"],"yoast_head":"\nLa fum\u00e9e Netflix \/ chronique The Other Side - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-20 01:31:07 - Paris\/France. Netflix est g\u00e9nial. Sans aucun doute. 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Les plateformes de Streaming m\u00e8nent une bataille acharn\u00e9e pour obtenir la pr\u00e9f\u00e9rence des utilisateurs. 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