{"id":47092,"date":"2022-06-19T19:02:00","date_gmt":"2022-06-19T17:02:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/alors-que-lutilisation-de-la-television-diminue-le-streaming-atteint-une-part-record-dans-la-mesure-de-nielsen-nasdaqnflx\/"},"modified":"2022-06-19T19:38:52","modified_gmt":"2022-06-19T17:38:52","slug":"alors-que-lutilisation-de-la-television-diminue-le-streaming-atteint-une-part-record-dans-la-mesure-de-nielsen-nasdaqnflx","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/alors-que-lutilisation-de-la-television-diminue-le-streaming-atteint-une-part-record-dans-la-mesure-de-nielsen-nasdaqnflx\/","title":{"rendered":"Alors que l’utilisation de la t\u00e9l\u00e9vision diminue, le streaming atteint une part record dans la mesure de Nielsen (NASDAQ:NFLX)"},"content":{"rendered":"

\ud83d\ude0d 2022-06-19 19:02:00 – Paris\/France. <\/strong>
\n<\/p>\n

La vid\u00e9o en Streaming<\/a> a atteint un autre record d’utilisation de la t\u00e9l\u00e9vision, car il semble d\u00e9sormais impossible d’inverser le sens de la mar\u00e9e\u00a0: en faveur de couper le cordon.<\/p>\n

L’utilisation du Streaming<\/a> a fait un grand bond en mai, pour atteindre une part record de 31,9\u00a0% du temps pass\u00e9 \u00e0 la t\u00e9l\u00e9vision – et une fois de plus, elle a pris la part de toutes les autres utilisations potentielles\u00a0: la part de march\u00e9 du c\u00e2ble a chut\u00e9 \u00e0 36,5\u00a0% contre 36,8\u00a0% le mois dernier\u00a0; L’utilisation de la t\u00e9l\u00e9vision diffus\u00e9e est tomb\u00e9e \u00e0 24,4\u00a0% contre 24,7\u00a0%\u00a0; et la part des \u00ab\u00a0Autres\u00a0\u00bb (essentiellement des jeux vid\u00e9o<\/a>) est tomb\u00e9e \u00e0 7,2\u00a0% contre 8,2\u00a0%, selon \u00ab\u00a0The Gauge\u00a0\u00bb de Nielsen, son macro-analyse mensuelle des plateformes de diffusion TV.<\/p>\n

L’utilisation globale de la t\u00e9l\u00e9vision a de nouveau diminu\u00e9, de 2,7\u00a0% (comme c’est g\u00e9n\u00e9ralement le cas, le mois de mai \u00e9tant un point bas historique pour l’utilisation de la t\u00e9l\u00e9vision). L’\u00e9coute de la diffusion et du c\u00e2ble a chut\u00e9 comme pr\u00e9vu, le volume d’\u00e9coute ayant chut\u00e9 de 3,5\u00a0% pour chacun.<\/p>\n

Mais le Streaming<\/a> a \u00e9t\u00e9 stimul\u00e9 par certaines versions de contenu de haut niveau pour le week-end du Memorial Day, notamment une nouvelle saison de Choses \u00e9tranges<\/i> chez Netflix<\/a> (NASDAQ:NFLX) et la sortie de Obi Wan Kenobi<\/i> sur Disney+ (NYSE : DIS). Les d\u00e9buts de ces programmes ont apport\u00e9 de solides journ\u00e9es uniques, puisque Disney + a r\u00e9cup\u00e9r\u00e9 2,5% de toutes les parts de t\u00e9l\u00e9vision le vendredi 27 mai et Netflix<\/a> a pris 9% de toutes les parts le samedi 28 mai.<\/p>\n

Parmi les composants particuliers du service de Streaming<\/a>, la plupart des meilleurs services se partagent la plus grande part globale du g\u00e2teau de la t\u00e9l\u00e9vision. Le leader Netflix<\/a> (NFLX) a augment\u00e9 sa part d’utilisation de la t\u00e9l\u00e9vision \u00e0 6,8\u00a0% contre 6,6\u00a0%\u00a0; YouTube (NASDAQ\u00a0: GOOG) (GOOGL) est pass\u00e9 de 6,1\u00a0% \u00e0 6,7\u00a0%\u00a0; Hulu (DIS) (CMCSA) est pass\u00e9 de 3,3\u00a0% \u00e0 3,4\u00a0%\u00a0; et Amazon Prime Video Inc (NASDAQ:AMZN) est pass\u00e9 de 2,5 % \u00e0 2,6 %.<\/p>\n

La part de Disney+ (DIS) est rest\u00e9e stable \u00e0 1,7 % et HBO Max (WBD) est rest\u00e9e stable \u00e0 1 %.<\/p>\n

Au-del\u00e0 de ces services leaders, le groupe fourre-tout \u00ab\u00a0Autres Streaming<\/a>\u00a0\u00bb a fait grimper sa part \u00e0 9,6% contre 9,2%. Cette cat\u00e9gorie comprend \u00e9galement de petits services tels que Crackle (CSSE) ainsi que des streamers lin\u00e9aires comme Spectrum (CHTR), DirecTV et Sling TV (DISH).<\/p>\n

En ce qui concerne les classements hebdomadaires en Streaming<\/a>, Netflix<\/a> (NFLX) Ozark<\/i> a finalement renonc\u00e9 \u00e0 un maintien de trois semaines en haut du classement, pour \u00eatre supplant\u00e9 par une nouvelle s\u00e9rie Netflix<\/a> : L’avocat de Lincoln<\/i> \u00e9tait n \u00b0 1 avec 1,85 milliard de minutes diffus\u00e9es, battant une performance toujours solide de Ozark<\/i> (1,081 milliard) ainsi que le film de Netflix<\/a> Ann\u00e9e secondaire<\/i> (767 millions) et coup s\u00fbr pour les enfants CoComelon<\/i> (682 millions).<\/p>\n

Netflix<\/a> a de nouveau pris neuf des 10 premi\u00e8res places du classement g\u00e9n\u00e9ral; Disney + (DIS) a fait sa seule entr\u00e9e au n \u00b0 5 avec son film Tic et Tac : Rescue Rangers<\/i> (594 millions de minutes). Compl\u00e9tant le top 10 : n\u00b0 6, NCIS<\/i> (NFLX), 552 millions de minutes\u00a0; N\u00b0 7, Esprits criminels<\/i> (NFLX), 501 millions ; N\u00b0 8, Le cercle<\/i> (NFLX), 467 millions ; N\u00b0 9, \u00c9tranger<\/i> (NFLX), 456 millions ; et n\u00b0 10, Un accord parfait<\/i> (NFLX), 442 millions.<\/p>\n

(Rappelons que les classements de diffusion en continu de Nielsen int\u00e8grent le visionnage de cinq principaux diffuseurs\u00a0: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), Hulu (DIS) (CMCSA) et Netflix<\/a> (NFLX).)<\/p>\n

Distributeurs de t\u00e9l\u00e9vision payante\u00a0: Comcast (CMCSA), Charter (CHTR), Dish Network (DISH), Verizon FiOS (VZ), Optimum\/Suddenlink (ATUS), Atlantic Broadband (OTCPK\u00a0: CGEAF), Sparklight (CABO).<\/p>\n

T\u00e9l\u00e9scripteurs locaux concern\u00e9s\u00a0: Nexstar Media Group (NXST), Sinclair Broadcast Group (SBGI), Gray Television (GTN), Tegna (TGNA), EW Scripps (SSP). Diffuseurs nationaux\u00a0: ABC (DIS), NBC (CMCSA), CBS (PARA) (PARAA), Fox (FOX) (FOXA). Et quelques noms d’ad-tech li\u00e9s \u00e0 la TV connect\u00e9e : The Trade Desk (TTD), Magnite (MGNI), PubMatic (PUBM), Criteo (CRTO), Roku (ROKU).<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-19 19:02:00 – Paris\/France. La vid\u00e9o en Streaming a atteint un autre record d’utilisation de la t\u00e9l\u00e9vision, car il semble d\u00e9sormais impossible d’inverser le sens de la mar\u00e9e\u00a0: en faveur de couper le cordon. L’utilisation du Streaming a fait un grand bond en mai, pour atteindre une part record de 31,9\u00a0% du temps pass\u00e9 […]<\/p>\n","protected":false},"author":9,"featured_media":47093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-47092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nAlors que l'utilisation de la t\u00e9l\u00e9vision diminue, le streaming atteint une part record dans la mesure de Nielsen (NASDAQ:NFLX) - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-19 19:02:00 - Paris\/France. 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Les plates-formes de Streaming repr\u00e9sentaient pr\u00e8s de 30% de l'utilisation de la t\u00e9l\u00e9vision par les t\u00e9l\u00e9spectateurs am\u00e9ricains en mars, le plus \u00e9lev\u00e9 des 11 mois que Nielsen a mesur\u00e9 l'\u00e9coute par plate-forme. 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HBO Max atteint pour la premi\u00e8re fois 1% de part de visionnage de la t\u00e9l\u00e9vision \u2013 Nielsen F\u00e9roceVid\u00e9oAttention, Netflix \u2013 HBO Max comble l'\u00e9cart d'audience Tech RadarHBO Max \u00e9clate dans les estimations de Streaming de Nielsen pour la premi\u00e8re fois, engrange 1% de part de\u2026","rel":"","context":"Dans "HBO"","block_context":{"text":"HBO","link":"https:\/\/reviews.tn\/news\/category\/streaming\/hbo\/"},"img":{"alt_text":"HBO Max atteint pour la premi\u00e8re fois 1% de part d'\u00e9coute de la t\u00e9l\u00e9vision - Nielsen - FierceVideo\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/HBO-Max-atteint-pour-la-premiere-fois-1-de-part.png?fit=1000%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/HBO-Max-atteint-pour-la-premiere-fois-1-de-part.png?fit=1000%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/HBO-Max-atteint-pour-la-premiere-fois-1-de-part.png?fit=1000%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/HBO-Max-atteint-pour-la-premiere-fois-1-de-part.png?fit=1000%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":46329,"url":"https:\/\/reviews.tn\/news\/rapport-dutilisation-de-nielsen-tv-de-mai-22-laudience-en-streaming-atteint-de-nouveaux-sommets\/","url_meta":{"origin":47092,"position":3},"title":"Rapport d’utilisation de Nielsen\u00a0TV de mai\u00a022\u00a0: l’audience en streaming atteint de nouveaux sommets","author":"Sarah","date":"16 juin 2022","format":false,"excerpt":"\ud83c\udf7f 2022-06-16 17:53:37 - Paris\/France. 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La consommation de Streaming continue de battre des records, revendiquant 35% de l'utilisation totale de la t\u00e9l\u00e9vision en ao\u00fbt 2022, tandis que l'engagement du public sur les plates-formes commence \u00e0 varier en fonction de l'endroit o\u00f9 se trouve le contenu de grand nom, selon la\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Le streaming continue de battre des records, selon Nielsen - Adweek\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":47275,"url":"https:\/\/reviews.tn\/news\/troisieme-mois-record-consecutif-pour-le-streaming-americain\/","url_meta":{"origin":47092,"position":5},"title":"Troisi\u00e8me mois record cons\u00e9cutif pour le streaming am\u00e9ricain","author":"Sarah","date":"20 juin 2022","format":false,"excerpt":"\u2714\ufe0f 2022-06-20 13:00:34 - Paris\/France. La jauge \u2013 Mai 2022 \u2013 Nielsen Le Streaming aux \u00c9tats-Unis a enregistr\u00e9 son troisi\u00e8me record cons\u00e9cutif en proportion du temps d'\u00e9coute global de la t\u00e9l\u00e9vision. Selon l'instantan\u00e9 d'\u00e9coute mensuel The Gauge TV de Nielsen, l'audience en Streaming repr\u00e9sentait 31,9 % de la consommation totale\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Troisi\u00e8me mois record cons\u00e9cutif pour le streaming am\u00e9ricain - Digital TV Europe - Digital TV Europe\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Troisieme-mois-record-consecutif-pour-le-streaming-americain.jpg?fit=1024%2C577&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/47092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=47092"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/47092\/revisions"}],"predecessor-version":[{"id":47094,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/47092\/revisions\/47094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/47093"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=47092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=47092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=47092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}