{"id":46479,"date":"2022-06-17T08:07:55","date_gmt":"2022-06-17T06:07:55","guid":{"rendered":"https:\/\/reviews.tn\/news\/etude-la-croissance-des-abonnements-au-streaming-en-coree-du-sud-ralentit-considerablement\/"},"modified":"2022-06-17T08:16:46","modified_gmt":"2022-06-17T06:16:46","slug":"etude-la-croissance-des-abonnements-au-streaming-en-coree-du-sud-ralentit-considerablement","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/etude-la-croissance-des-abonnements-au-streaming-en-coree-du-sud-ralentit-considerablement\/","title":{"rendered":"\u00c9tude\u00a0: la croissance des abonnements au streaming en Cor\u00e9e du Sud ralentit consid\u00e9rablement"},"content":{"rendered":"

\ud83d\ude0d 2022-06-17 08:07:55 – Paris\/France. <\/strong>
\n<\/p>\n

Alors que les effets de la pand\u00e9mie ont commenc\u00e9 \u00e0 s’estomper en Cor\u00e9e du Sud au premier trimestre 2021, la croissance des abonnements aux vid\u00e9os en Streaming<\/a> a fortement ralenti, selon un nouveau rapport de la soci\u00e9t\u00e9 de recherche r\u00e9gionale Media Partners Asia. Les nouveaux abonnements sur toutes les plateformes de Streaming<\/a> n’ont totalis\u00e9 que 600 000, contre 1,7 million d’ajouts nets de sous-titres au quatri\u00e8me trimestre 2021. Le pays a termin\u00e9 mars 2020 avec un total estim\u00e9 de 14,7 millions d’abonnements SVOD payants.<\/p>\n

La d\u00e9c\u00e9l\u00e9ration rapide de la croissance en Cor\u00e9e du Sud \u2013 refl\u00e9tant les difficult\u00e9s r\u00e9centes de certaines plateformes de Streaming<\/a> sur les principaux march\u00e9s occidentaux \u2013 pourrait ajouter aux r\u00e9centes inqui\u00e9tudes des investisseurs concernant les fondamentaux du mod\u00e8le r\u00e9alisateur-consommateur, en particulier compte tenu du r\u00f4le croissant du contenu cor\u00e9en dans la conduite consommation vid\u00e9o dans le monde.<\/p>\n

\u00ab\u00c0 pr\u00e8s de 15 millions. des abonnements SVOD payants et 5 grandes marques investissant massivement dans le contenu local, l’industrie cor\u00e9enne de la SVOD reste saine et comp\u00e9titive, bien que la croissance ait consid\u00e9rablement ralenti au premier trimestre \u00bb, a d\u00e9clar\u00e9 le directeur ex\u00e9cutif de Media Partners Asia, Vivek Couto, dans un commentaire sur les conclusions du rapport. \u00ab Dans un environnement post-pand\u00e9mique, les consommateurs cor\u00e9ens ont \u00e9t\u00e9 attir\u00e9s par la t\u00e9l\u00e9vision lin\u00e9aire au premier trimestre pour capter des \u00e9v\u00e9nements majeurs comme les Jeux olympiques d’hiver en f\u00e9vrier et la couverture d’une \u00e9lection pr\u00e9sidentielle cor\u00e9enne serr\u00e9e en mars. Les consommateurs sont \u00e9galement retourn\u00e9s dans les salles de la fin du premier au deuxi\u00e8me trimestre, contribuant \u00e0 un trimestre plus lent pour la SVOD.\u00a0\u00bb<\/p>\n

Le rapport a r\u00e9v\u00e9l\u00e9 que les leaders cor\u00e9ens de la SVOD Netflix<\/a>, Wavve, Tving, Coupang Play et Disney+ ont largement maintenu leur part de cat\u00e9gorie au premier trimestre 2022, repr\u00e9sentant un total de 86 % des abonnements SVOD et 83 % de la consommation de vid\u00e9o premium.<\/p>\n

\u00ab\u00a0Netflix<\/a>, Wavve, Tving et Disney ont chacun eu des succ\u00e8s originaux locaux notables au premier trimestre, tandis que Coupang Play a tir\u00e9 parti des principaux matchs de football locaux et am\u00e9ricains\u00a0\u00bb, a ajout\u00e9 Couto.<\/p>\n

Les donn\u00e9es de MPA ont r\u00e9v\u00e9l\u00e9 que le contenu cor\u00e9en produit localement continue de dominer le march\u00e9, les s\u00e9ries t\u00e9l\u00e9vis\u00e9es cor\u00e9ennes repr\u00e9sentant 48 % de la consommation totale, les \u00e9missions de vari\u00e9t\u00e9s et de t\u00e9l\u00e9r\u00e9alit\u00e9 cor\u00e9ennes 23 % et les films cor\u00e9ens 4 %. Les s\u00e9ries am\u00e9ricaines tra\u00eenaient avec seulement 8 % d’audience, tandis que les films am\u00e9ricains grin\u00e7aient 5 % et les dessins anim\u00e9s japonais r\u00e9clamaient 3 %.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-17 08:07:55 – Paris\/France. Alors que les effets de la pand\u00e9mie ont commenc\u00e9 \u00e0 s’estomper en Cor\u00e9e du Sud au premier trimestre 2021, la croissance des abonnements aux vid\u00e9os en Streaming a fortement ralenti, selon un nouveau rapport de la soci\u00e9t\u00e9 de recherche r\u00e9gionale Media Partners Asia. Les nouveaux abonnements sur toutes les plateformes […]<\/p>\n","protected":false},"author":9,"featured_media":46480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-46479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\n\u00c9tude\u00a0: la croissance des abonnements au streaming en Cor\u00e9e du Sud ralentit consid\u00e9rablement - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-17 08:07:55 - Paris\/France. 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