{"id":46329,"date":"2022-06-16T17:53:37","date_gmt":"2022-06-16T15:53:37","guid":{"rendered":"https:\/\/reviews.tn\/news\/rapport-dutilisation-de-nielsen-tv-de-mai-22-laudience-en-streaming-atteint-de-nouveaux-sommets\/"},"modified":"2022-06-16T18:37:33","modified_gmt":"2022-06-16T16:37:33","slug":"rapport-dutilisation-de-nielsen-tv-de-mai-22-laudience-en-streaming-atteint-de-nouveaux-sommets","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/rapport-dutilisation-de-nielsen-tv-de-mai-22-laudience-en-streaming-atteint-de-nouveaux-sommets\/","title":{"rendered":"Rapport d’utilisation de Nielsen\u00a0TV de mai\u00a022\u00a0: l’audience en streaming atteint de nouveaux sommets"},"content":{"rendered":"

\ud83c\udf7f 2022-06-16 17:53:37 – Paris\/France. <\/strong>
\n<\/p>\n

La croissance du Streaming<\/a> continue de marquer l’histoire.<\/p>\n

L’audience en Streaming<\/a> repr\u00e9sentait 31,9% de la consommation totale de t\u00e9l\u00e9vision en mai, un nouveau record pour le troisi\u00e8me mois cons\u00e9cutif, selon The Gauge, l’aper\u00e7u mensuel total de l’\u00e9coute de la t\u00e9l\u00e9vision de Nielsen.<\/p>\n

Cela survient apr\u00e8s les deux derniers mois record d’utilisation du Streaming<\/a>, avril et mars 2022, lorsque le Streaming<\/a> repr\u00e9sentait respectivement 30,4% et 29,7% de l’\u00e9coute totale de la t\u00e9l\u00e9vision. Il marque \u00e9galement la plus forte augmentation d’un mois \u00e0 l’autre de la part de Streaming<\/a>, avec un gain de 1,5 point de partage par rapport \u00e0 avril.<\/p>\n

Alors que l’\u00e9coute globale de la t\u00e9l\u00e9vision a chut\u00e9 de 2,7\u00a0% en mai par rapport \u00e0 avril, comme c’est le cas \u00e0 cette p\u00e9riode de l’ann\u00e9e, le Streaming<\/a> a \u00e9t\u00e9 la seule cat\u00e9gorie d’\u00e9coute \u00e0 cro\u00eetre d’un mois sur l’autre en mai, continuant de combler l’\u00e9cart avec la part de march\u00e9 de 36,5\u00a0% du c\u00e2ble. d’audience et d\u00e9passer la part de 24,4\u00a0% de la diffusion.<\/p>\n

L’arriv\u00e9e de nouvelles programmations en fin de mois, notamment Obi-Wan Kenobi sur Disney+ et Stranger Things Saison 4 Volume 1 sur Netflix<\/a>, a fait grimper le temps pass\u00e9 en Streaming<\/a> de 2% par rapport \u00e0 avril. Disney + repr\u00e9sentait 2,5% de l’audience totale de la t\u00e9l\u00e9vision le 27 mai, tandis que Netflix<\/a> repr\u00e9sentait un \u00e9norme 9% le 28 mai apr\u00e8s l’introduction de la nouvelle programmation.<\/p>\n

Le nombre de personnes regardant la radiodiffusion et le c\u00e2ble a diminu\u00e9 de 3,5 % en mai par rapport \u00e0 avril. Le contenu dramatique a enregistr\u00e9 la plus forte proportion de t\u00e9l\u00e9spectateurs diffus\u00e9s pour le mois, les proc\u00e9dures repr\u00e9sentant environ un tiers de tous les visionnements.<\/p>\n

Bien que l’\u00e9coute des nouvelles par c\u00e2ble ait diminu\u00e9 de 4,2 % par rapport \u00e0 avril, elle repr\u00e9sentait encore 17 % de la part totale du c\u00e2ble. Les six programmes c\u00e2bl\u00e9s les plus regard\u00e9s en mai ont augment\u00e9 de 7 %, repr\u00e9sentant 9 % de l’\u00e9coute totale du c\u00e2ble. Cela \u00e9tait principalement d\u00fb aux matchs \u00e9liminatoires de la NBA, qui \u00e9taient les six programmes c\u00e2bl\u00e9s les plus regard\u00e9s ce mois-l\u00e0, selon le rapport Nielsen Gauge.<\/p>\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-06-16 17:53:37 – Paris\/France. La croissance du Streaming continue de marquer l’histoire. L’audience en Streaming repr\u00e9sentait 31,9% de la consommation totale de t\u00e9l\u00e9vision en mai, un nouveau record pour le troisi\u00e8me mois cons\u00e9cutif, selon The Gauge, l’aper\u00e7u mensuel total de l’\u00e9coute de la t\u00e9l\u00e9vision de Nielsen. Cela survient apr\u00e8s les deux derniers mois record […]<\/p>\n","protected":false},"author":9,"featured_media":46330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-46329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nRapport d'utilisation de Nielsen\u00a0TV de mai\u00a022\u00a0: l'audience en streaming atteint de nouveaux sommets - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-06-16 17:53:37 - Paris\/France. La croissance du Streaming continue de marquer l'histoire. 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La consommation de Streaming continue de battre des records, revendiquant 35% de l'utilisation totale de la t\u00e9l\u00e9vision en ao\u00fbt 2022, tandis que l'engagement du public sur les plates-formes commence \u00e0 varier en fonction de l'endroit o\u00f9 se trouve le contenu de grand nom, selon la\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Le streaming continue de battre des records, selon Nielsen - Adweek\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-streaming-continue-de-battre-des-records-selon-Nielsen.jpeg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":36788,"url":"https:\/\/reviews.tn\/news\/le-streaming-atteint-un-niveau-record-dutilisation-de-la-television-alors-que-la-diffusion-glisse\/","url_meta":{"origin":46329,"position":2},"title":"Le streaming atteint un niveau record d’utilisation de la t\u00e9l\u00e9vision alors que la diffusion glisse","author":"Sarah","date":"21 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-21 09:00:00 - Paris\/France. 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L'instantan\u00e9 mensuel total de la t\u00e9l\u00e9vision et du Streaming de la soci\u00e9t\u00e9 de mesure Nielsen, The Gauge, a montr\u00e9 qu'en mars 2022, le Streaming a captur\u00e9 sa plus grande part de l'utilisation totale de la t\u00e9l\u00e9vision \u00e0 ce jour, repr\u00e9sentant pr\u00e8s de 30% du temps\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":" Le streaming am\u00e9ricain prend sa plus grande part \u00e0 ce jour en mars | Analyse des m\u00e9dias | Affaires | Nouvelles | Nouvelles t\u00e9l\u00e9vis\u00e9es rapides - Nouvelles t\u00e9l\u00e9vis\u00e9es rapides\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-streaming-americain-prend-sa-plus-grande-part-a-ce.jpeg?fit=857%2C407&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-streaming-americain-prend-sa-plus-grande-part-a-ce.jpeg?fit=857%2C407&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-streaming-americain-prend-sa-plus-grande-part-a-ce.jpeg?fit=857%2C407&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-streaming-americain-prend-sa-plus-grande-part-a-ce.jpeg?fit=857%2C407&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":39691,"url":"https:\/\/reviews.tn\/news\/hbo-max-atteint-pour-la-premiere-fois-1-de-part-decoute-de-la-television\/","url_meta":{"origin":46329,"position":5},"title":"HBO Max atteint pour la premi\u00e8re fois 1% de part d’\u00e9coute de la t\u00e9l\u00e9vision","author":"Sarah","date":"19 mai 2022","format":false,"excerpt":"\ud83c\udf7f 2022-05-19 22:56:00 - Paris\/France. 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