{"id":46243,"date":"2022-06-16T09:01:00","date_gmt":"2022-06-16T07:01:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-croissance-du-streaming-en-coree-ralentit-fortement-selon-une-etude\/"},"modified":"2022-06-16T12:45:46","modified_gmt":"2022-06-16T10:45:46","slug":"la-croissance-du-streaming-en-coree-ralentit-fortement-selon-une-etude","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-croissance-du-streaming-en-coree-ralentit-fortement-selon-une-etude\/","title":{"rendered":"La croissance du streaming en Cor\u00e9e ralentit fortement, selon une \u00e9tude"},"content":{"rendered":"

\u2714\ufe0f 2022-06-16 09:01:00 – Paris\/France. <\/strong>
\n<\/p>\n

La croissance des abonnements SVOD payants a fortement ralenti au premier trimestre 2022 en Cor\u00e9e du Sud, l’un des march\u00e9s du divertissement les plus disput\u00e9s. Les nouveaux ajouts nets \u00e9taient d’environ 600 000, contre 1,7 million au quatri\u00e8me trimestre 2021. Les nouveaux ajouts ont port\u00e9 le nombre total d’abonnements vid\u00e9o en Streaming<\/a> payants dans le pays \u00e0 14,7 millions fin mars. <\/p>\n

Les donn\u00e9es ont \u00e9t\u00e9 publi\u00e9es par la maison de recherche Media Partners Asia dans son dernier South Korea Online Video Consumer Insights & Analytics. Il s’appuie sur le suivi passif de milliers de consommateurs par sa filiale AMPD.<\/p>\n

Le rapport a r\u00e9v\u00e9l\u00e9 que les leaders cor\u00e9ens de la SVOD Netflix<\/a>, Wavve, TVing, Coupang Play et Disney+ ont largement maintenu leur part de cat\u00e9gorie au premier trimestre, repr\u00e9sentant un total de 86 % des abonnements SVOD et 83 % du temps pass\u00e9 par les consommateurs \u00e0 regarder des vid\u00e9os premium. Netflix<\/a>, Wavve, Tving et Disney + ont chacun eu des succ\u00e8s avec du contenu original au cours du trimestre, tandis que Coupang a marqu\u00e9 avec le football am\u00e9ricain. Netflix<\/a> a conserv\u00e9 sa position de leader du march\u00e9 avec environ 5 millions d’abonnements, devant la t\u00e9l\u00e9vision avec environ la moiti\u00e9 de ce chiffre. <\/p>\n

Le rapport a \u00e9t\u00e9 publi\u00e9 le m\u00eame jour que Paramount + a \u00e9t\u00e9 lanc\u00e9 en Cor\u00e9e en tant que module compl\u00e9mentaire gratuit pour la t\u00e9l\u00e9vision. Apple TV+ TV a \u00e9t\u00e9 lanc\u00e9e en novembre 2021 en Cor\u00e9e, mais elle n’a pas encore perc\u00e9 dans les rangs des cinq meilleurs streamers premium.<\/p>\n

\u00abAvec pr\u00e8s de 15 millions d’abonnements SVOD payants et cinq grandes marques investissant massivement dans le contenu local, l’industrie cor\u00e9enne de la SVOD reste saine et comp\u00e9titive, m\u00eame si la croissance a consid\u00e9rablement ralenti au cours du trimestre\u00bb, a d\u00e9clar\u00e9 Vivek Couto, directeur ex\u00e9cutif de MPA.<\/p>\n

\u00ab Dans un environnement post-pand\u00e9mique, les consommateurs cor\u00e9ens ont \u00e9t\u00e9 attir\u00e9s par la t\u00e9l\u00e9vision lin\u00e9aire au premier trimestre pour capter des \u00e9v\u00e9nements majeurs comme les Jeux olympiques d’hiver en f\u00e9vrier et la couverture d’une \u00e9lection pr\u00e9sidentielle cor\u00e9enne serr\u00e9e en mars\u2026. contribuant \u00e0 un trimestre plus lent pour la SVOD.<\/p>\n

Les donn\u00e9es AMPD montrent que le contenu fabriqu\u00e9 en Cor\u00e9e continue de dominer le march\u00e9. Les s\u00e9ries t\u00e9l\u00e9vis\u00e9es cor\u00e9ennes ont repr\u00e9sent\u00e9 48\u00a0% de la consommation, tandis que les \u00e9missions de vari\u00e9t\u00e9s et de t\u00e9l\u00e9r\u00e9alit\u00e9 cor\u00e9ennes ont accapar\u00e9 23\u00a0% du temps d’\u00e9coute. Entre autres cat\u00e9gories, les films cor\u00e9ens ont pris une part de 4 %, les s\u00e9ries am\u00e9ricaines 8 %, les films am\u00e9ricains 5 %, les dessins anim\u00e9s japonais 3 % et le contenu fabriqu\u00e9 en Chine 2 %.<\/p>\n

\n

\t\tlecteur d’\u00e9cran en option\t<\/h2>\n

En savoir plus sur\u00a0:<\/h4>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-06-16 09:01:00 – Paris\/France. La croissance des abonnements SVOD payants a fortement ralenti au premier trimestre 2022 en Cor\u00e9e du Sud, l’un des march\u00e9s du divertissement les plus disput\u00e9s. Les nouveaux ajouts nets \u00e9taient d’environ 600 000, contre 1,7 million au quatri\u00e8me trimestre 2021. Les nouveaux ajouts ont port\u00e9 le nombre total d’abonnements vid\u00e9o […]<\/p>\n","protected":false},"author":9,"featured_media":46244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,125,126],"class_list":["post-46243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nLa croissance du streaming en Cor\u00e9e ralentit fortement, selon une \u00e9tude - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-06-16 09:01:00 - Paris\/France. 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Alors que les effets de la pand\u00e9mie ont commenc\u00e9 \u00e0 s'estomper en Cor\u00e9e du Sud au premier trimestre 2021, la croissance des abonnements aux vid\u00e9os en Streaming a fortement ralenti, selon un nouveau rapport de la soci\u00e9t\u00e9 de recherche r\u00e9gionale Media Partners Asia. 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Le march\u00e9 du Streaming a poursuivi son \u00e9volution au premier trimestre 2022. 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Erik Gruenwedel 28 avril 2022 La plate-forme hybride de Streaming par abonnement Peacock de NBCUniversal, financ\u00e9e par la publicit\u00e9, a ajout\u00e9 4 millions d'abonn\u00e9s payants au premier trimestre (clos le 31 mars), pour porter sa base payante totale \u00e0 13 millions. Le service a termin\u00e9\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27891,"url":"https:\/\/reviews.tn\/news\/la-hausse-des-couts-voit-les-britanniques-annuler-deja-les-services-de-streaming-tv\/","url_meta":{"origin":46243,"position":3},"title":"La hausse des co\u00fbts voit les Britanniques annuler d\u00e9j\u00e0 les services de streaming TV","author":"Sarah","date":"19 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-19 12:32:03 - Paris\/France. L'essor apparemment irr\u00e9sistible des services de Streaming par abonnement pourrait s'arr\u00eater alors qu'une crise du co\u00fbt de la vie en spirale devrait \u00e9vaporer les d\u00e9penses discr\u00e9tionnaires, selon une vaste enqu\u00eate de Kantar.Le groupe d'analyse des m\u00e9dias a constat\u00e9 que les Britanniques, en particulier les jeunes,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"La hausse des co\u00fbts voit les Britanniques annuler d\u00e9j\u00e0 les services de streaming TV - The Drum\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-hausse-des-couts-voit-les-Britanniques-annuler-deja-les.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-hausse-des-couts-voit-les-Britanniques-annuler-deja-les.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-hausse-des-couts-voit-les-Britanniques-annuler-deja-les.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-hausse-des-couts-voit-les-Britanniques-annuler-deja-les.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/La-hausse-des-couts-voit-les-Britanniques-annuler-deja-les.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":39874,"url":"https:\/\/reviews.tn\/news\/les-abonnements-au-streaming-premium-continuent-daugmenter-malgre-la-chute-de-netflix\/","url_meta":{"origin":46243,"position":4},"title":"Les abonnements au streaming premium continuent d’augmenter malgr\u00e9 la chute de Netflix","author":"Sarah","date":"21 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-21 16:00:37 - Paris\/France. Si vous avez suivi Netflix r\u00e9cemment, vous saurez que le streamer est sur un terrain fragile en ce moment. 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