{"id":46222,"date":"2022-06-16T10:29:45","date_gmt":"2022-06-16T08:29:45","guid":{"rendered":"https:\/\/reviews.tn\/news\/combien-dargent-disney-et-netflix-vont\/"},"modified":"2022-06-16T10:37:48","modified_gmt":"2022-06-16T08:37:48","slug":"combien-dargent-disney-et-netflix-vont","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/combien-dargent-disney-et-netflix-vont\/","title":{"rendered":"Combien d’argent Disney et Netflix vont"},"content":{"rendered":"

\ud83d\ude0d 2022-06-16 10:29:45 – Paris\/France. <\/strong>
\n<\/p>\n

L’entr\u00e9e des grands acteurs du Streaming<\/a> sur le march\u00e9 publicitaire est loin d’\u00eatre une nouveaut\u00e9. Au contraire, les nouvelles sont ce qu’ils vont faire et, surtout, combien d’argent de l’investissement publicitaire finira dans les comptes du gros contenu \u00e0 la demande.\n <\/p>\n

Pour l’instant, les prochains lecteurs de Streaming<\/a> financ\u00e9s par la publicit\u00e9 – Netflix et Disney – n’ont rien dit de plus sur la fa\u00e7on dont les choses se d\u00e9rouleront. On ne sait pas combien ils factureront pour la publicit\u00e9 ou \u00e0 quoi ressemblera exactement leur mod\u00e8le de marketing. Mais peu importe car les analystes commencent \u00e0 faire leurs calculs et les comptes leur donnent un solde tr\u00e8s \u00e9lev\u00e9. Ils vont prendre des chiffres millionnaires.\n <\/p>\n

La premi\u00e8re fourchette de b\u00e9n\u00e9fices potentiels est tr\u00e8s \u00e9lev\u00e9e, m\u00eame en tenant compte du fait que les deux acteurs seront limit\u00e9s \u00e0 leur march\u00e9 inaugural, les \u00c9tats-Unis, dans un premier temps et que les estimations sont bas\u00e9es sur celui-ci. Selon l’analyste Michael Nathanson, de MoffettNathanson, d’ici 2025, les deux g\u00e9ants \u00e9volueront dans une fourchette de revenus proche de 2 000 millions de dollars.\n <\/p>\n

Bien que Nathanson le pr\u00e9cise lorsqu’il discute de ses comptes avec Le journaliste hollywoodien<\/i> Comme on en sait encore \u00ab\u00a0tr\u00e8s peu\u00a0\u00bb sur les plans publicitaires de ces entreprises et donc sur les formats et tarifs publicitaires qu’elles vont g\u00e9rer, l’expert est en mesure d’affiner les calculs pour chacune d’entre elles. Disney + aura – et uniquement sur le march\u00e9 am\u00e9ricain – un chiffre d’affaires de 1 800 millions de dollars par an. Netflix sera en dessous, mais pas loin. Il facturera 1 200 millions de dollars.\n <\/p>\n

Pourquoi Disney s’\u00e9l\u00e8vera-t-il au-dessus de Netflix ? La question est \u00e9troitement li\u00e9e au march\u00e9 analys\u00e9 – le potentiel de Netflix est plus important sur le march\u00e9 mondial et celui de Disney aux \u00c9tats-Unis – mais aussi \u00e0 l’endroit d’o\u00f9 partent les deux soci\u00e9t\u00e9s.\n <\/p>\n

Disney dispose d\u00e9j\u00e0 \u00ab\u00a0d’une infrastructure publicitaire plus d\u00e9velopp\u00e9e\u00a0\u00bb et les marques ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 une affinit\u00e9 avec son contenu, ce qui en fait un point de d\u00e9part attractif. On pourrait dire que les annonceurs savent d\u00e9j\u00e0 \u00e0 quoi s’attendre et cela jouera en faveur de Disney. L’entreprise a \u00e9galement d\u00e9j\u00e0 de l’exp\u00e9rience dans la vente de publicit\u00e9s, car elle poss\u00e8de, entre autres, des cha\u00eenes de t\u00e9l\u00e9vision lin\u00e9aires.\n <\/p>\n

\n

Qu’est-ce qui a chang\u00e9 et qu’est-ce qui a conduit ici
\n <\/h2>\n

Le saut de ces joueurs vers les mod\u00e8les avec publicit\u00e9s intervient apr\u00e8s des ann\u00e9es de refus et apr\u00e8s avoir opt\u00e9 pour un mod\u00e8le diff\u00e9rent. \u00ab Au moment o\u00f9 choses \u00e9tranges<\/i> sur Netflix et Obi Wan Kenobi<\/i> Alors que Disney+ ferme leurs records de visionnage respectifs, les deux soci\u00e9t\u00e9s tentent maintenant de cr\u00e9er un produit de Streaming<\/a> financ\u00e9 par la publicit\u00e9 pour ouvrir une nouvelle deuxi\u00e8me source de revenus, accro\u00eetre l’adoption par les consommateurs et augmenter les revenus et les b\u00e9n\u00e9fices globaux\u00a0\u00bb, assure l’analyste.\n <\/p>\n

S’ils ont chang\u00e9 de mod\u00e8le, c’est parce que la croissance a ralenti et qu’ils n’attirent plus autant de nouveaux utilisateurs. C’est un probl\u00e8me, d’autant plus que des services moins chers et financ\u00e9s par la publicit\u00e9 commencent \u00e0 appara\u00eetre et peuvent \u00eatre apport\u00e9s aux nouveaux utilisateurs dans le besoin. Pour \u00e9viter cela, ils doivent jouer avec les m\u00eames armes.\n <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-16 10:29:45 – Paris\/France. L’entr\u00e9e des grands acteurs du Streaming sur le march\u00e9 publicitaire est loin d’\u00eatre une nouveaut\u00e9. Au contraire, les nouvelles sont ce qu’ils vont faire et, surtout, combien d’argent de l’investissement publicitaire finira dans les comptes du gros contenu \u00e0 la demande. Pour l’instant, les prochains lecteurs de Streaming financ\u00e9s par […]<\/p>\n","protected":false},"author":7,"featured_media":46223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,126],"class_list":["post-46222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-tv"],"yoast_head":"\nCombien d'argent Disney et Netflix vont - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-16 10:29:45 - Paris\/France. L'entr\u00e9e des grands acteurs du Streaming sur le march\u00e9 publicitaire est loin d'\u00eatre une nouveaut\u00e9. 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