{"id":44863,"date":"2022-06-11T08:19:19","date_gmt":"2022-06-11T06:19:19","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-choix-tv-des-utilisateurs-de-spotify-fournit-des-informations-precieuses-sur-le-streaming-audio\/"},"modified":"2022-06-11T08:42:39","modified_gmt":"2022-06-11T06:42:39","slug":"le-choix-tv-des-utilisateurs-de-spotify-fournit-des-informations-precieuses-sur-le-streaming-audio","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-choix-tv-des-utilisateurs-de-spotify-fournit-des-informations-precieuses-sur-le-streaming-audio\/","title":{"rendered":"Le choix TV des utilisateurs de Spotify fournit des informations pr\u00e9cieuses sur le streaming audio"},"content":{"rendered":"

\ud83d\ude0d 2022-06-11 08:19:19 – Paris\/France. <\/strong>
\n<\/p>\n

Tant de choses \u00e0 regarder, si peu de temps.<\/p>\n

Le d\u00e9filement sans fin \u00e0 travers les services de Streaming<\/a> r\u00e9sume l’\u00e8re \u00abPeak TV\u00bb d’aujourd’hui. Alors que les t\u00e9l\u00e9spectateurs prosp\u00e8rent avec d’innombrables options de contenu et services \u00e0 port\u00e9e de main, les streamers de toutes sortes collectent des tonnes de donn\u00e9es sur leurs clients – et les sp\u00e9cialistes du marketing du divertissement regardent ces donn\u00e9es avec avidit\u00e9.<\/p>\n

Alors que la plupart se sont concentr\u00e9s directement sur l’analyse des habitudes t\u00e9l\u00e9visuelles et cin\u00e9matographiques des t\u00e9l\u00e9spectateurs, il s’av\u00e8re que d’autres choses que les t\u00e9l\u00e9spectateurs aiment, et surtout ce qu’ils font lorsqu’ils ne regardent pas la t\u00e9l\u00e9vision, sont \u00e9galement essentielles pour comprendre leurs habitudes de visionnage. <\/p>\n

Et gr\u00e2ce au Streaming<\/a> audio num\u00e9rique, il y a des donn\u00e9es l\u00e0-dessus, et ces donn\u00e9es peuvent \u00e9galement \u00eatre analys\u00e9es.<\/p>\n

Les fans de t\u00e9l\u00e9vision sont des fans de musique et vice versa<\/h3>\n

Les gens passent plus de temps que jamais avec l’audio, et ce que les auditeurs \u00e9coutent avec ce qu’ils diffusent en dit long sur leurs go\u00fbts personnels. Des informations primordiales ont \u00e9t\u00e9 d\u00e9couvertes sur l’impact des pr\u00e9f\u00e9rences audio sur la vie d’un consommateur de t\u00e9l\u00e9vision en combinant les donn\u00e9es propri\u00e9taires de Spotify avec les informations de Samba TV. <\/p>\n

Sans surprise, les recherches ont r\u00e9v\u00e9l\u00e9 que 99,3\u00a0% de l’audience de Spotify s’identifient comme des t\u00e9l\u00e9spectateurs.1 Et 72\u00a0% des t\u00e9l\u00e9spectateurs interagissent avec les services de Streaming<\/a> musical,2 ce qui signifie que l’audio num\u00e9rique est un outil puissant pour comprendre les tendances comportementales des publics de divertissement. Que les auditoires soient des Gen Zers \u00ab\u00a0sans cordon\u00a0\u00bb, des abonn\u00e9s inconditionnels du c\u00e2ble ou quelque part entre les deux, la fa\u00e7on dont ils regardent et ce qu’ils regardent peuvent \u00eatre radicalement diff\u00e9rents. Afin de comprendre les audiences de divertissement, Spotify Advertising a entrepris d’explorer quelques questions. La musique et les podcasts que quelqu’un \u00e9coute – et la fa\u00e7on dont il \u00e9coute – sont-ils un indicateur des tendances comportementales\u00a0? Les diff\u00e9rents types de segments de t\u00e9l\u00e9vision ont-ils \u00e9galement des habitudes d’\u00e9coute uniques\u00a0? <\/p>\n

Il s’av\u00e8re que les t\u00e9l\u00e9spectateurs consomment des types de contenu similaires sur Spotify, mais la fa\u00e7on dont chaque g\u00e9n\u00e9ration diffuse son contenu est tr\u00e8s diff\u00e9rente. <\/p>\n

Quand et o\u00f9 diff\u00e9rents publics de t\u00e9l\u00e9vision diffusent Spotify<\/h3>\n

Tout d’abord, Spotify a r\u00e9parti les audiences qui utilisent le fournisseur audio par segment\u00a0: les t\u00e9l\u00e9spectateurs, les abonn\u00e9s \u00e0 la t\u00e9l\u00e9vision par c\u00e2ble et les t\u00e9l\u00e9spectateurs \u00e0 la demande en Streaming<\/a>, y compris les abonn\u00e9s premium financ\u00e9s par la publicit\u00e9 et la t\u00e9l\u00e9vision \u00e0 la demande. Ensuite, segmentation par tranche d’\u00e2ge\u00a0: g\u00e9n\u00e9ration\u00a0Z (18-24), jeunes mill\u00e9niaux (25-34) et adultes de 35\u00a0ans et plus. Voici ce que l’\u00e9quipe Spotify a d\u00e9couvert quand, o\u00f9 et ce que ces groupes d’\u00e2ge diffusent le plus probablement.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-11 08:19:19 – Paris\/France. Tant de choses \u00e0 regarder, si peu de temps. Le d\u00e9filement sans fin \u00e0 travers les services de Streaming r\u00e9sume l’\u00e8re \u00abPeak TV\u00bb d’aujourd’hui. Alors que les t\u00e9l\u00e9spectateurs prosp\u00e8rent avec d’innombrables options de contenu et services \u00e0 port\u00e9e de main, les streamers de toutes sortes collectent des tonnes de donn\u00e9es […]<\/p>\n","protected":false},"author":9,"featured_media":44864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-44863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nLe choix TV des utilisateurs de Spotify fournit des informations pr\u00e9cieuses sur le streaming audio - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-11 08:19:19 - Paris\/France. 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