{"id":44624,"date":"2022-06-10T11:55:56","date_gmt":"2022-06-10T09:55:56","guid":{"rendered":"https:\/\/reviews.tn\/news\/amazon-a-dit-de-se-retirer-de-lappel-doffres-pour-les-droits-de-streaming-de-cricket-ipl\/"},"modified":"2022-06-10T12:22:37","modified_gmt":"2022-06-10T10:22:37","slug":"amazon-a-dit-de-se-retirer-de-lappel-doffres-pour-les-droits-de-streaming-de-cricket-ipl","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/amazon-a-dit-de-se-retirer-de-lappel-doffres-pour-les-droits-de-streaming-de-cricket-ipl\/","title":{"rendered":"Amazon a dit de se retirer de l’appel d’offres pour les droits de streaming de cricket IPL"},"content":{"rendered":"

\ud83c\udf7f 2022-06-10 11:55:56 – Paris\/France. <\/strong>
\n<\/p>\n

Amazon ne soumissionnera pas pour les droits multim\u00e9dias IPL de cinq ans, a d\u00e9clar\u00e9 \u00e0 TechCrunch une personne proche du dossier, une d\u00e9cision surprenante de derni\u00e8re minute qui laisse la vente aux ench\u00e8res tant attendue en grande partie \u00e0 Disney et Reliance.<\/p>\n

Le g\u00e9ant du commerce \u00e9lectronique \u00e9tait l’un des nombreux g\u00e9ants de la technologie qui s’\u00e9taient pr\u00e9par\u00e9s \u00e0 participer \u00e0 la vente aux ench\u00e8res du dimanche, qui accordera les droits m\u00e9diatiques de cricket pour l’ann\u00e9e 2023 \u00e0 2027.<\/p>\n

Amazon, qui a d\u00e9ploy\u00e9 environ 6,5 milliards de dollars dans ses activit\u00e9s en Inde et exploite le service de Streaming<\/a> Prime Video, a signal\u00e9 \u00e0 la BCCI, le conseil de cricket supervisant le tournoi IPL, qu’il ne participerait pas \u00e0 l’offre, a d\u00e9clar\u00e9 la personne, demandant l’anonymat. car les d\u00e9tails sont priv\u00e9s. D\u00e8s ce matin, les m\u00e9dias \u00e9voquaient une pr\u00e9tendue guerre entre Mukesh Ambani de Reliance, l’un des hommes les plus riches d’Asie, et le fondateur d’Amazon, Jeff Bezos.<\/p>\n

Amazon n’a pas r\u00e9pondu \u00e0 une demande de commentaire.<\/p>\n

Des dizaines de millions de personnes \u00e0 travers l’Inde regardent IPL, l’un des tournois de cricket les plus populaires o\u00f9 10 \u00e9quipes s’affrontent sur plus de six douzaines de matchs. La popularit\u00e9 du tournoi IPL, qui dure environ deux mois, a aid\u00e9 Disney \u00e0 \u00e9tablir plusieurs records mondiaux de Streaming<\/a>.<\/p>\n

Ambani’s Reliance, qui exploite la plus grande cha\u00eene de vente au d\u00e9tail en Inde et \u00e9galement le plus grand op\u00e9rateur de t\u00e9l\u00e9communications, s’est pr\u00e9par\u00e9 ces derniers mois \u00e0 faire tapis pour les droits de cricket. Le r\u00e9seau de t\u00e9l\u00e9vision soutenu par Ambani, Viacom18, s’est r\u00e9cemment associ\u00e9 \u00e0 la soci\u00e9t\u00e9 Bodhi Tree de James Murdoch et Uday Shankar, et a lev\u00e9 des capitaux. Le duo dirigeait auparavant Star India et leur pari sur Hotstar et le Streaming<\/a> de cricket a fait de l’application indienne un joyau de la couronne dans le portefeuille de Disney. Maintenant, ils vont \u00e0 l’encontre de leur ancienne entreprise.<\/p>\n

Disney, qui d\u00e9tient actuellement les droits de diffusion en continu, et Reliance, contr\u00f4l\u00e9e par Mukesh Ambani, devraient \u00eatre au coude \u00e0 coude pour la vente aux ench\u00e8res, qui, selon les analystes du secteur, pourrait valoir entre 4 et 7 milliards de dollars.<\/p>\n

Star India, une filiale de Fox qui est devenue une partie de Disney apr\u00e8s l’acquisition, a remport\u00e9 la derni\u00e8re vente aux ench\u00e8res de droits de cinq ans avec une offre de 2,5 milliards de dollars en 2017. Hotstar, qui s’est \u00e9tendu \u00e0 l’Asie du Sud-Est, a jou\u00e9 un r\u00f4le d\u00e9terminant en aidant Disney \u00e0 amasser 200 millions d’abonn\u00e9s dans le monde. De nombreux analystes ont recommand\u00e9 \u00e0 Disney de se retirer de l’appel d’offres car les abonn\u00e9s indiens n’apportent pas beaucoup de revenus \u00e0 l’entreprise, ce qui rend difficile la justification du prix \u00e9lev\u00e9 des droits.<\/p>\n

\u00ab\u00a0Je n’aimerais rien de mieux que s’ils n’obtenaient pas les droits IPL et revenaient sur leur num\u00e9ro d’abonn\u00e9\u00a0\u00bb, a d\u00e9clar\u00e9 Michael Nathanson, analyste principal des m\u00e9dias chez MoffettNathanson, au WSJ plus t\u00f4t ce mois-ci. \u00ab\u00a0Cela indiquerait que l’accent est mis sur la discipline financi\u00e8re et le rendement du capital.\u00a0\u00bb<\/p>\n

Google et Facebook, qui ont fait un pari important pour les droits de cinq ans la derni\u00e8re fois, sont \u00e9galement peu susceptibles de faire des ench\u00e8res importantes, ont d\u00e9clar\u00e9 des personnes proches du dossier.<\/p>\n

Gagner les droits IPL aurait permis \u00e0 Amazon d’attirer de mani\u00e8re significative un grand nombre de t\u00e9l\u00e9spectateurs vers son application de Streaming<\/a>, Prime Video. Le service de la soci\u00e9t\u00e9, qui diffuse d\u00e9j\u00e0 des matchs de cricket, fait partie des applications de Streaming<\/a> vid\u00e9o \u00e0 la demande les plus populaires sur le march\u00e9 sud-asiatique, en partie gr\u00e2ce \u00e0 un nombre croissant de titres originaux.<\/p>\n

\u00ab Le march\u00e9 OTT en Inde est tr\u00e8s concurrentiel avec environ 40 plates-formes. Disney Hotstar est le leader OTT avec le meilleur contenu sportif (+ cricket IPL). La base d’abonn\u00e9s Hotstar est d’environ 50 millions (~ 30% de la base d’abonn\u00e9s Disney +). Amazon Prime a connu une forte croissance avec des investissements importants dans le contenu original. La base d’abonn\u00e9s d’Amazon Prime Video est d’environ 16 millions et Netflix<\/a> d’environ 5,5 millions d’abonn\u00e9s payants. La fusion Sony Liv\/Zee a cr\u00e9\u00e9 un autre acteur fort \u00bb, ont \u00e9crit les analystes de Bernstein plus t\u00f4t cette ann\u00e9e.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-06-10 11:55:56 – Paris\/France. Amazon ne soumissionnera pas pour les droits multim\u00e9dias IPL de cinq ans, a d\u00e9clar\u00e9 \u00e0 TechCrunch une personne proche du dossier, une d\u00e9cision surprenante de derni\u00e8re minute qui laisse la vente aux ench\u00e8res tant attendue en grande partie \u00e0 Disney et Reliance. Le g\u00e9ant du commerce \u00e9lectronique \u00e9tait l’un des […]<\/p>\n","protected":false},"author":9,"featured_media":44603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,128],"tags":[434,435,884,123,883,124,126],"class_list":["post-44624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-prime","category-streaming","tag-amazon","tag-amazon-prime","tag-amazon-streaming","tag-streaming","tag-streaming-amazon","tag-streaming-films","tag-tv"],"yoast_head":"\nAmazon a dit de se retirer de l'appel d'offres pour les droits de streaming de cricket IPL - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-06-10 11:55:56 - Paris\/France. 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