{"id":44155,"date":"2022-06-08T20:02:16","date_gmt":"2022-06-08T18:02:16","guid":{"rendered":"https:\/\/reviews.tn\/news\/spotify-rencontre-des-investisseurs-avant-la-tempete-netflix\/"},"modified":"2022-06-08T20:07:39","modified_gmt":"2022-06-08T18:07:39","slug":"spotify-rencontre-des-investisseurs-avant-la-tempete-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/spotify-rencontre-des-investisseurs-avant-la-tempete-netflix\/","title":{"rendered":"Spotify rencontre des investisseurs, avant la \u00ab\u00a0temp\u00eate Netflix\u00a0\u00bb"},"content":{"rendered":"

\ud83c\udf7f 2022-06-08 20:02:16 – Paris\/France. <\/strong>
\n <\/p>\n

Bien que la soci\u00e9t\u00e9 n’ait pas d\u00e9clar\u00e9 qu’elle connaissait une \u00ab\u00a0temp\u00eate Netflix\u00a0\u00bb, elle a pr\u00e9cis\u00e9 comment les investissements qu’elle a r\u00e9alis\u00e9s ont \u00e9volu\u00e9 et la diversit\u00e9 des paiements qui existent dans l’application.<\/p>\n

Spotify a g\u00e9n\u00e9r\u00e9 environ 215 millions de dollars de revenus de podcast l’ann\u00e9e derni\u00e8re, selon Dawn Ostroff, directrice commerciale de la soci\u00e9t\u00e9 pour le contenu et la publicit\u00e9, apr\u00e8s avoir d\u00e9pens\u00e9 1 milliard de dollars pour d\u00e9velopper la verticale, alors Ostroff a d\u00e9clar\u00e9 que s’ils continuaient \u00e0 En mode investissement, l’attente de cela est d’avoir un rendement de 20 000 millions de dollars \u00e0 court terme.<\/p>\n

Pour augmenter ses revenus publicitaires de podcast, la plateforme de Streaming<\/a> a \u00e9largi son r\u00e9seau publicitaire, le Spotify Audience Network, et a exp\u00e9riment\u00e9 de nouveaux supports tels que les podcasts vid\u00e9o. La soci\u00e9t\u00e9 a \u00e9galement lanc\u00e9 une vague d’acquisitions ces derni\u00e8res ann\u00e9es, acqu\u00e9rant des soci\u00e9t\u00e9s de technologie de podcast telles que Whooshkaa, Megaphone, Anchor, Chartable et Podsights.<\/p>\n

\u00ab\u00a0En regardant les meilleures entreprises, pensez \u00e0 des noms que tout le monde conna\u00eet tr\u00e8s bien, ce sont des entreprises tr\u00e8s diff\u00e9rentes aujourd’hui qu’\u00e0 leurs d\u00e9buts. Et ils ont peut-\u00eatre fait leur marque initiale sur une cat\u00e9gorie sp\u00e9cifique – pensez aux livres, \u00e0 la recherche, au bureau – et ont ensuite red\u00e9fini la fa\u00e7on dont nous pensons \u00e0 ces cat\u00e9gories en \u00e9largissant leur potentiel gr\u00e2ce \u00e0 l’innovation \u00ab\u00a0, a d\u00e9clar\u00e9 Ek, soulignant comment ces nouvelles verticales de l’entreprise continue de promettre des revenus.<\/p>\n

\u00c0 ce jour, Spotify compte plus de 4 millions de podcasts sur sa plateforme.<\/p>\n

Spotify peut-il vivre de la m\u00eame mani\u00e8re que Netflix ?<\/b><\/h2>\n

Le PDG de l’entreprise a insist\u00e9 sur la vari\u00e9t\u00e9 des revenus qu’ils ont au sein de l’entreprise, car au-del\u00e0 de la d\u00e9pendance aux paiements des adh\u00e9sions, ils ont un mod\u00e8le de mon\u00e9tisation par la publicit\u00e9.<\/p>\n

\u00ab\u00a0Les personnes qui utilisent Spotify sur plus d’un appareil repr\u00e9sentent certains de nos utilisateurs les plus engag\u00e9s, avec le taux de d\u00e9sabonnement le plus bas et la valeur \u00e0 vie la plus \u00e9lev\u00e9e, et c’est une mesure sur laquelle nous passerons plus de temps un peu plus tard. Aujourd’hui, 89\u00a0% des abonn\u00e9s Spotify Premium utilisent Spotify sur plusieurs appareils, contre 75\u00a0% environ il y a quelques ann\u00e9es.\u00a0\u00bb En plus de se vanter qu’une partie de sa version gratuite continue de les aider \u00e0 gagner des revenus publicitaires.<\/p>\n

\u00ab\u00a0Cette approche \u00e0 double monnaie, qui, soit dit en passant, inspire beaucoup d’imitations dans le Streaming<\/a>, a donn\u00e9 aux auditeurs la possibilit\u00e9 d’essayer Spotify sans risque.\u00a0\u00bb<\/p>\n

Contrairement \u00e0 ce qui s’est pass\u00e9 avec Netflix, la soci\u00e9t\u00e9 audio a concentr\u00e9 ses efforts originaux sur la verticale des podcasts et des livres audio, elle n’a donc pas eu \u00e0 investir autant d’argent dans les productions, comme l’a fait la soci\u00e9t\u00e9 bas\u00e9e \u00e0 Los Cats.<\/p>\n

Au cours de la derni\u00e8re ann\u00e9e, il y a eu une croissance de 4,8\u00a0% de la base de consommateurs qui acc\u00e8dent aux plateformes audio num\u00e9riques et leur effectuent un paiement p\u00e9riodique, pour atteindre un total de 13,0\u00a0millions d’abonnements, selon les chiffres de The Competitive Intelligence Unit (The CIU ).<\/p>\n

\u00ab\u00a0Spotify continue d’occuper la premi\u00e8re place en tant que plate-forme d’acc\u00e8s au contenu audio num\u00e9rique, repr\u00e9sentant plus des quatre cinqui\u00e8mes du total des abonnements (85,8\u00a0%). Cela s’explique par son offre abondante de contenus, la possibilit\u00e9 d’\u00e9couter de la musique avec des publicit\u00e9s, ainsi que son entr\u00e9e sur le march\u00e9 dans sa phase de d\u00e9veloppement pr\u00e9coce \u00bb, pointe le cabinet d’analyse. Outre le fait que toutes ses activit\u00e9s ne d\u00e9pendent pas d’abonnements payants, le co\u00fbt d’investissement de ses podcasts g\u00e9n\u00e8re toujours un rendement, selon Ostroff.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-06-08 20:02:16 – Paris\/France. Bien que la soci\u00e9t\u00e9 n’ait pas d\u00e9clar\u00e9 qu’elle connaissait une \u00ab\u00a0temp\u00eate Netflix\u00a0\u00bb, elle a pr\u00e9cis\u00e9 comment les investissements qu’elle a r\u00e9alis\u00e9s ont \u00e9volu\u00e9 et la diversit\u00e9 des paiements qui existent dans l’application. Spotify a g\u00e9n\u00e9r\u00e9 environ 215 millions de dollars de revenus de podcast l’ann\u00e9e derni\u00e8re, selon Dawn Ostroff, directrice […]<\/p>\n","protected":false},"author":7,"featured_media":44156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[10112,10110,10108,10109,10113,10111,123,125,37,126],"class_list":["post-44155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-abonnes-spotify-perdus","tag-crise-spotify","tag-crises-technologiques","tag-investissement-spotify","tag-point-de-vente-spotify-russie","tag-spotify-netflix","tag-streaming","tag-streaming-series","tag-technologie","tag-tv"],"yoast_head":"\nSpotify rencontre des investisseurs, avant la "temp\u00eate Netflix" - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-06-08 20:02:16 - Paris\/France. 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