{"id":43526,"date":"2022-06-06T13:07:20","date_gmt":"2022-06-06T11:07:20","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-publicite-et-les-publicites-netflix-seduisent-la-plupart-des-marketers-et-agences-de-publicite\/"},"modified":"2022-06-06T17:52:38","modified_gmt":"2022-06-06T15:52:38","slug":"la-publicite-et-les-publicites-netflix-seduisent-la-plupart-des-marketers-et-agences-de-publicite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-publicite-et-les-publicites-netflix-seduisent-la-plupart-des-marketers-et-agences-de-publicite\/","title":{"rendered":"La publicit\u00e9 et les publicit\u00e9s Netflix s\u00e9duisent la plupart des Marketers et Agences de Publicit\u00e9"},"content":{"rendered":"

\ud83d\ude0d 2022-06-06 13:07:20 – Paris\/France. <\/strong>
\n<\/p>\n

L’arriv\u00e9e de la publicit\u00e9 sur Netflix est encore \u00e0 venir. La soci\u00e9t\u00e9 a annonc\u00e9 qu’elle entrerait dans les annonces, avec un mod\u00e8le d’abonnement moins cher que celui qu’elle a actuellement, mais peu de choses ont \u00e9t\u00e9 dites. Les fuites se sont occup\u00e9es de faire le reste, soulignant que le mod\u00e8le arrivera \u00e0 la fin de l’ann\u00e9e (au moins aux \u00c9tats-Unis, le premier march\u00e9 qu’il atteindra) et que Netflix essaiera de maintenir le nombre de publicit\u00e9s assez bas.\n <\/p>\n

Mais le fait que l’on sache encore peu de choses et que tout soit encore \u00e0 organiser ne signifie pas que les choses ne suscitent pas d\u00e9j\u00e0 beaucoup d’int\u00e9r\u00eat au sein de l’industrie. On pourrait plut\u00f4t dire le contraire. L’arriv\u00e9e de Netflix avec des publicit\u00e9s est l’une de ces nouvelles de l’ann\u00e9e pour l’industrie de la publicit\u00e9, celle qui a un fort impact et \u00e0 laquelle les sp\u00e9cialistes du marketing se pr\u00e9parent. En fait, les agences sont d\u00e9j\u00e0 en train de finaliser les choses pour se lancer \u00e0 la conqu\u00eate de ce sc\u00e9nario au plus vite.\n <\/p>\n

La derni\u00e8re \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e par digiday<\/i>, qui a demand\u00e9 aux agences et aux sp\u00e9cialistes du marketing comment ils se positionnent dans ce nouvel environnement publicitaire. Les deux tiers des responsables de marques et d’agences d\u00e9clarent qu’ils ach\u00e8teraient des publicit\u00e9s sur Netflix s’ils en avaient l’occasion. 37% sont convaincus – l’\u00e9tude de digiday<\/i> disent qu’ils ach\u00e8teraient \u00ab\u00a0certainement\u00a0\u00bb des publicit\u00e9s si on leur en proposait – et 29\u00a0% pensent qu’ils le feraient probablement.\n <\/p>\n

Tout cela se produit avant que l’on sache \u00e0 quoi ressembleront les publicit\u00e9s sur Netflix ou ce que le service de Streaming<\/a> offrira sp\u00e9cifiquement. Parce que nous ne savons pas, nous ne savons m\u00eame pas \u00e0 quoi ressembleront ces annonces. Qu’ils soient efficaces ou non est quelque chose qui prend \u00e9galement du temps \u00e0 confirmer. L’industrie semble se soucier de tout cela : si elle peut obtenir sa part du g\u00e2teau, elle veut la garder.\n <\/p>\n

\n

Ce que disent ces chiffres
\n <\/h2>\n

L’Etude de digiday<\/i> n’en rajoute pas beaucoup. Leurs donn\u00e9es sont ce qu’elles sont et ils se concentrent simplement sur l’analyse de cette r\u00e9ceptivit\u00e9 ant\u00e9rieure.\n <\/p>\n

Cependant, leurs conclusions peuvent aider \u00e0 comprendre comment le march\u00e9 se positionne face \u00e0 l’AVoD. La grande nouveaut\u00e9 qui dominera le march\u00e9 d’ici la fin de l’ann\u00e9e s’impose d\u00e9j\u00e0 assez solidement et l’industrie est tr\u00e8s r\u00e9ceptive \u00e0 ce qu’elle impliquera. Nous savons encore peu ou rien de ce que ce changement impliquera, mais cela ne signifie pas que les annonceurs ne le voient pas avec de bons yeux.\n <\/p>\n

Cela aide \u00e0 comprendre ce qui compte dans ce segment et ce qui d\u00e9finit l’ordre du jour. Les annonceurs sont impatients d’ouvrir de nouveaux canaux, car ceux qu’ils poss\u00e8dent d\u00e9j\u00e0 deviennent satur\u00e9s. De plus, le Streaming<\/a> est devenu \u2013 m\u00eame si c’est un espace sans publicit\u00e9 \u2013 un sc\u00e9nario avec des audiences \u00e9lev\u00e9es et une fid\u00e9lit\u00e9 et un int\u00e9r\u00eat consid\u00e9rables de la part des t\u00e9l\u00e9spectateurs, ce qui conduit les annonceurs \u00e0 \u00eatre plus dispos\u00e9s \u00e0 y entrer qu’ils ne le seraient. Le boom du Streaming<\/a> financ\u00e9 par la publicit\u00e9 avait commenc\u00e9 il y a quelques ann\u00e9es.\n <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-06 13:07:20 – Paris\/France. L’arriv\u00e9e de la publicit\u00e9 sur Netflix est encore \u00e0 venir. La soci\u00e9t\u00e9 a annonc\u00e9 qu’elle entrerait dans les annonces, avec un mod\u00e8le d’abonnement moins cher que celui qu’elle a actuellement, mais peu de choses ont \u00e9t\u00e9 dites. Les fuites se sont occup\u00e9es de faire le reste, soulignant que le mod\u00e8le […]<\/p>\n","protected":false},"author":7,"featured_media":43527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-43526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\nLa publicit\u00e9 et les publicit\u00e9s Netflix s\u00e9duisent la plupart des Marketers et Agences de Publicit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-06 13:07:20 - Paris\/France. 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C'est tout ce que vous devez savoir sur le nouveau plan d'abonnement Netflix qui sera moins cher, mais o\u00f9 vous devrez voir de la publicit\u00e9 dans vos s\u00e9ries et films pr\u00e9f\u00e9r\u00e9s. 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L'arriv\u00e9e des publicit\u00e9s sur les services de Streaming semble in\u00e9luctable, la grande majorit\u00e9 des entreprises qui s'y consacrent ont d\u00e9j\u00e0 \u00e9tendu ce mod\u00e8le ou ont pr\u00e9venu qu'elles allaient le mettre en place, parmi lesquelles on retrouve Netflix. 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L'arriv\u00e9e des publicit\u00e9s Netflix c'est une r\u00e9alit\u00e9. 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Apr\u00e8s des mois d'incertitude, Ted Sarandos, directeur du contenu de Netflix, a confirm\u00e9 que la plateforme de Streaming lancera un plan moins cher, mais il y aura des publicit\u00e9s. Les derniers mois ont \u00e9t\u00e9 cruciaux pour la strat\u00e9gie commerciale de Netflix apr\u00e8s avoir annonc\u00e9 qu'il\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix lancera un plan moins cher, mais avec des publicit\u00e9s\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Netflix-lancera-un-plan-moins-cher-mais-avec-des-publicites.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Netflix-lancera-un-plan-moins-cher-mais-avec-des-publicites.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Netflix-lancera-un-plan-moins-cher-mais-avec-des-publicites.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Netflix-lancera-un-plan-moins-cher-mais-avec-des-publicites.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/06\/Netflix-lancera-un-plan-moins-cher-mais-avec-des-publicites.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":74103,"url":"https:\/\/reviews.tn\/news\/voici-comment-seront-les-nouveaux-plans-netflix-hbo-et-disney-bon-marche-et-vous-ne-les-aimerez-pas\/","url_meta":{"origin":43526,"position":4},"title":"Voici comment seront les nouveaux plans Netflix, HBO et Disney + bon march\u00e9, et vous ne les aimerez pas","author":"Pierre A.","date":"18 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-18 16:00:00 - Paris\/France. Cependant, comme cela arrive dans la plupart des cas et des situations, les utilisateurs souhaitent \u00e9conomiser un peu plus. Divers mouvements peuvent \u00eatre effectu\u00e9s comme la location des plateformes dans d'autres r\u00e9gions plus abordables. Tout cela en utilisant un VPN qui contourne les restrictions r\u00e9gionales,\u2026","rel":"","context":"Dans "HBO"","block_context":{"text":"HBO","link":"https:\/\/reviews.tn\/news\/category\/streaming\/hbo\/"},"img":{"alt_text":"Voici comment seront les nouveaux plans Netflix, HBO et Disney + bon march\u00e9, et vous ne les aimerez pas - SoftZone\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":48153,"url":"https:\/\/reviews.tn\/news\/netflix-va-etre-moins-cher-mais-en-echange-dinclure-des-publicites\/","url_meta":{"origin":43526,"position":5},"title":"Netflix va \u00eatre moins cher, mais en \u00e9change d’inclure des publicit\u00e9s","author":"Pierre A.","date":"24 juin 2022","format":false,"excerpt":"\u2714\ufe0f 2022-06-24 18:42:21 - Paris\/France. 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