{"id":4292,"date":"2022-03-16T01:01:26","date_gmt":"2022-03-16T00:01:26","guid":{"rendered":"https:\/\/reviews.tn\/news\/mike-kaplan-a-kroq-audacy-executive-a-apporte-des-modifications-radicales-a-la-station-mais-a-perdu-des-auditeurs\/"},"modified":"2022-03-16T01:23:06","modified_gmt":"2022-03-16T00:23:06","slug":"mike-kaplan-a-kroq-audacy-executive-a-apporte-des-modifications-radicales-a-la-station-mais-a-perdu-des-auditeurs","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/mike-kaplan-a-kroq-audacy-executive-a-apporte-des-modifications-radicales-a-la-station-mais-a-perdu-des-auditeurs\/","title":{"rendered":"Mike Kaplan \u00e0 KROQ\u00a0; Audacy Executive a apport\u00e9 des modifications radicales \u00e0 la station, mais a perdu des auditeurs"},"content":{"rendered":"

\ud83c\udfb6 2022-03-16 01:01:26 – Paris\/France. <\/strong>
\n<\/p>\n

Mike Kaplan a quitt\u00e9 son poste de directeur de programme \u00e0 KROQ, la station qu’il a r\u00e9organis\u00e9e apr\u00e8s l’avoir rejointe en 2020 \u2013 avec des r\u00e9sultats d\u00e9sastreux. Le vice-pr\u00e9sident principal de la programmation chez Audacy (anciennement Entercom) et responsable de la marque pour le point de vente alternatif new-yorkais WNYL a rejoint la soci\u00e9t\u00e9 apr\u00e8s son acquisition en 2017 et la refonte ult\u00e9rieure de l’ancienne cha\u00eene de radio CBS. Il a ensuite ajout\u00e9 des rayures KROQ, mais a d\u00e9missionn\u00e9 de son r\u00f4le de superviseur de la station de rock de Los Angeles.<\/p>\n

Dit un repr\u00e9sentant d’Audacy : \u00ab Mike Kaplan a d\u00e9cid\u00e9 de quitter son poste de directeur de la marque KROQ. Mike en est venu \u00e0 la conclusion, personnellement et professionnellement, que c’est ce qu’il y a de mieux pour lui. Il pense \u00e9galement que KROQ m\u00e9rite un Brand Manager uniquement d\u00e9di\u00e9 \u00e0 la marque et qui vit \u00e0 Los Angeles 24h\/24 et 7j\/7. Mike continuera en tant que directeur de marque chez Alt 92.3 \u00e0 New York et en tant que vice-pr\u00e9sident des formats alternatifs d’Audacy. Notre recherche d’un nouveau vice-pr\u00e9sident de la programmation pour KROQ commence aujourd’hui.\u00a0\u00bb<\/p>\n

En effet, une offre d’emploi sur Audacy \u00e0 la recherche d’un vice-pr\u00e9sident de la programmation r\u00e9pertorie \u00ab\u00a0une ouverture unique dans une vie pour un g\u00e9nie cr\u00e9atif pour diriger le c\u00e9l\u00e8bre KROQ\u00a0\u00bb. L’entreprise recherche : \u00ab\u00a0un grand penseur, tr\u00e8s soucieux des d\u00e9tails et un leader dynamique\u00a0\u00bb qui a \u00ab\u00a0une passion pour la musique, le divertissement et la culture et est immerg\u00e9 dans les derni\u00e8res tendances des m\u00e9dias sociaux et les changements marketing\u00a0\u00bb.<\/p>\n

KROQ avait r\u00e9sist\u00e9 \u00e0 des changements majeurs sous Kaplan, qui a repris la station apr\u00e8s le d\u00e9part du directeur de programme de longue date Kevin Weatherly. Le bien-aim\u00e9 Weatherly est parti en 2020 apr\u00e8s 28 ans (dans la foul\u00e9e d’une proposition de r\u00e9duction de salaire) pour un poste chez Spotify. Plus particuli\u00e8rement, Kaplan \u00e9tait \u00e0 la barre lorsque l’animateur du matin, Kevin Ryder, a \u00e9t\u00e9 licenci\u00e9 apr\u00e8s trois d\u00e9cennies de travail.<\/p>\n

Avec Kaplan assumant officiellement les fonctions de directeur de marque pour KROQ en f\u00e9vrier 2020, l’ex\u00e9cutif a initialement \u00e9loign\u00e9 la station de ses racines rock et alternatives vers des tarifs plus pop, surfant sur la vague de succ\u00e8s lanc\u00e9s par TikTok. Mais alors que les cotes d’\u00e9coute chutaient \u00e0 la suite de la sortie de Ryder et de la modification de la musique, KROQ \u00e9tait plus r\u00e9cemment revenu \u00e0 un son rock plus lourd, en mettant l’accent sur les r\u00e9currents d’artistes de base comme Muse et Foo Fighters.<\/p>\n

\u00ab\u00a0La musique rock fait partie de ce que nous faisons, elle fait partie de l’alternative, mais ce n’est pas la seule partie de l’alternative\u00a0\u00bb, a d\u00e9clar\u00e9 Kaplan. Vari\u00e9t\u00e9<\/em> dans un article de mai 2020 intitul\u00e9 \u00ab\u00a0C’est la fin du c\u00e9l\u00e8bre KROQ tel que nous le connaissons\u00a0\u00bb. \u00ab Nous ne cherchons pas seulement \u00e0 jouer quatre mecs blancs dans un groupe. Notre public est plus diversifi\u00e9 que jamais et notre liste de lecture doit l’\u00eatre aussi. Qu’il s’agisse de Billie Eilish ou de Lana Del Rey ou de rappeurs faisant des morceaux alternatifs tels que 24kGoldn et Dominic Fike, nous r\u00e9unissons ce que veulent les mill\u00e9niaux et les fans de la g\u00e9n\u00e9ration Z. \u2026 Nous ne d\u00e9fendons pas qu’une seule chose. C’est un style de vie et une attitude.<\/p>\n

Mais en ciblant un public plus jeune, qui traditionnellement n’\u00e9coute pas la radio en grand nombre, la station a perdu une part importante de son c\u0153ur d’audience. Le rapport de notation le plus r\u00e9cent r\u00e9pertorie le cumul de janvier 2022 de KROQ \u00e0 1,4, contre 1,9 six mois plus t\u00f4t. Parmi les fr\u00e9quences radio de Los Angeles, KROQ occupe la 26e place tandis que son concurrent KYSR-FM (\u00ab\u00a0Alt 98.7\u00a0\u00bb), une station iHeartRadio, se positionne au n \u00b0 16 pour la m\u00eame p\u00e9riode, avec un cumul de 2,4.<\/p>\n

Les malheurs matinaux de KROQ n’ont pas aid\u00e9; apr\u00e8s avoir abandonn\u00e9 \u00ab\u00a0Kevin in the Morning with Allie & Jensen\u00a0\u00bb – une refonte du populaire \u00ab\u00a0Kevin & Bean Show\u00a0\u00bb de trois d\u00e9cennies (avec Allie Mac Kay et Jensen Karp remplissant le vide apr\u00e8s la sortie de Gene \u00ab\u00a0Bean\u00a0\u00bb Baxter), Kaplan a d\u00e9plac\u00e9 son \u00e9mission de l’apr\u00e8s-midi, mettant en vedette Kevin Klein et Ted Stryker, au matin. Mais Stryker est parti plus tard et est pass\u00e9 \u00e0 Alt 98.7.<\/p>\n

\u00c0 bien des \u00e9gards, Kaplan a \u00e9t\u00e9 pr\u00e9sent\u00e9 comme une personnification du d\u00e9clin de la radio, alors que la port\u00e9e du m\u00e9dia se r\u00e9tr\u00e9cit et que ses seigneurs corporatifs se serrent la ceinture en faisant un pied de nez aux talents on\u00e9reux \u00e0 l’antenne. Pour cela, il a \u00e9t\u00e9 surnomm\u00e9 \u00ab\u00a0Mike the Show Killer\u00a0\u00bb, comme l’ont r\u00e9cemment exprim\u00e9 les jocks du matin Cane et Corey, qui ont \u00e9t\u00e9 renvoy\u00e9s de l’Alt 92.3 de New York, la version de la c\u00f4te est de KROQ, \u00e9galement programm\u00e9e par Kaplan.<\/p>\n

KROQ est un pilier de SoCal depuis le d\u00e9but des ann\u00e9es 1980, lorsqu’il a d\u00e9fendu les artistes de gauche du centre et s’est fait un nom comme une v\u00e9ritable alternative \u2013 et cool \u2013 \u00e0 la pop grand public via son format \u00ab\u00a0Roq des ann\u00e9es 80\u00a0\u00bb. Dans les ann\u00e9es 1990, le format musical alternatif a atteint son apog\u00e9e gr\u00e2ce au succ\u00e8s de groupes comme Nirvana et Smashing Pumpkins. KROQ est devenue l’une des stations les plus diffus\u00e9es du pays (jusqu’\u00e0 68 millions de dollars en 2005), un mod\u00e8le pour la radio alternative \u00e0 travers le pays. Dans les ann\u00e9es 2000, KROQ avait grimp\u00e9 au sommet des cotes d’\u00e9coute de la radio de LA, et aussi r\u00e9cemment qu’en 2014, \u00ab\u00a0Kevin & Bean\u00a0\u00bb \u00e9tait toujours l’\u00e9mission matinale n \u00b0 1 \u00e0 Los Angeles.<\/p>\n

\n

\t\tlecteur d’\u00e9cran en option\t<\/h2>\n

En savoir plus sur\u00a0:<\/h4>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udfb6 2022-03-16 01:01:26 – Paris\/France. Mike Kaplan a quitt\u00e9 son poste de directeur de programme \u00e0 KROQ, la station qu’il a r\u00e9organis\u00e9e apr\u00e8s l’avoir rejointe en 2020 \u2013 avec des r\u00e9sultats d\u00e9sastreux. Le vice-pr\u00e9sident principal de la programmation chez Audacy (anciennement Entercom) et responsable de la marque pour le point de vente alternatif new-yorkais WNYL […]<\/p>\n","protected":false},"author":7,"featured_media":4294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141,140],"tags":[142],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement","category-music","tag-music"],"yoast_head":"\nMike Kaplan \u00e0 KROQ\u00a0; Audacy Executive a apport\u00e9 des modifications radicales \u00e0 la station, mais a perdu des auditeurs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udfb6 2022-03-16 01:01:26 - Paris\/France. 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